1. Create, implement and optimise B2C customer funnel (AARRR).2. Monitor and optimise CAC:LTV.3. Perform CRO functions.4. Oversee social media & editorial content.5. Creation & management of marketing & sales automation funnels on respond.io & ActiveCampaign via Zapier.6. Achieved & maintained a ~20x ROAS for paid advertising channels.7. Managed SEO functions and created SEO-based content marketing strategies.8. Worked with the frontline student success team to improve customer experience and conversion.

The average Singaporean spends 2 hours and 8 minutes on social media EVERY SINGLE DAY. In this crowded arena, brands need to publish relatable content in the right context to convert their highest potential target audience. I help clients achieve this by strategising, planning and executing digital marketing strategies that map to their key BUSINESS objectives.

Munch is a full stack AI-enabled food discovery app that learns user behaviour to improve suggestions. The data provided is also amalgamated and cleaned through various machine learning techniques such as vision & semantic analysis.

Inked is Singapore's first live silkscreen printing company. Inked’s Live Silkscreen Printing is a one of a kind creative experience you won’t get anywhere else. Using simple tools such as a wooden silkscreen, a squeegee and some ink, guests are able to create custom t-shirts with pre-made designs instantly. The possibilities are endless, limited only by your creativity. Live Silkscreen Printing is fresh event concept that guarantees high audience interaction and entertainment. From corporate events, to casual parties and everything else in between, Inked’s Live Silkscreen Printing promises to make your next event a hit!

1) Curriculum Development for Tech Education Modules2) Project Management 3) Human Resource Functions - Interviewing, Resume Reviews, Assimilation of New Hire.