1. ECO & its founder:Recognised among East India’s most prominent environmentalists, ECO founder Bibhudutta Jena’s profession is Law and Passion is Earth. Mr Jena’’s environmental movement started with the inception of Snake Rescue, Orissa’s pioneering Snake Hotline that’s earned him popularity by the name of ‘Snake Man’.Realising the need for grassroots level action, and participation of communities across the social ladder to mitigate Climate Change, Mr Jena formed the Earth Care Organisation. ECO is a people’s movement that’s catching on fast among the masses and classes, alike, thanks to the popularity of Snake Rescue. The awards and press coverage received by the movement in a short span of time, bear testimony to people’s increased awareness about Climate Change, and their faith in ECO. “Climate Change is the first global issue that’s threatening the existence of mankind. Therefore Climate Change cuts across countries, communities, religion and political/financial interests. If there is an appropriate time to act – It’s Now,” says Mr Jena.Vision:1. Breeding of endangered snakes2. World’s largest reptile park in Orissa3. Peacock Sanctuary near the forests of Cuttack4. Mobile - Critical Illness Units - for poor snake-bite victims, across Orissa5. Mass Awareness about Climate Change and Environmental conservationEnvironmental Initiatives:1. Public / campus seminars and workshops on environmental awareness2. Rescue, research and rehabilitation of reptiles & other animals3. Tree plantation. Water & land management4. Control of man-made wild fires and awareness on bio-fertilizers and pesticides5. Water-harvesting in dry forest landsSocial Initiatives:1. Rescue and treatment of wild-animal-attack and road-accident victims2. Rehabilitation of the family members of people killed/permanently disabled in wild animal attacks3. Counseling to women SHGs on environmental, vocational and personal issues in rural areasSpecialties: ECO has a core understanding of Orissa’s people, places and wildlife. Rescue/rehabilitation of wild animals and re-forestation initiatives have given ECO a chance to do its bit in conserving Orissa’s most valuable forests - Similpal, Satakosia Tiger Reserve, Ushakothi, Berbara, Chandaka, Rampei Champei, Subasi, Suniamuhni, Khankira, Hatimunda and Bhitarakanika Mangrove Forest. Environmental awareness among the aboriginals living in and around these forests is a part of ECO’s agenda.