Eason Chen Email & Phone Number

Guangzhou, Guangdong Province, CN

中国 广东省 广州

1. Develop brand in China's long term value growth via annual brand plan and communication strategy. In 2024 effective drive brand awareness and biz growth (YTD with double digit volume growth and brand health with historical high)2.Ride on biz request and trend to lead NPD project to fulfil TA needs and dig out new opportunity to drive brand geography.

中国 广东省 广州

Tuborg brand marketing

• Develop ChongQing Beer annual brand plan and long term value growth thru rejuvenating brand equity & innovation (TA experience/NPD/communication)
• Lead NPD project with cross functional team to launch new SKU to drive volume and value growth, which is including product development, RTB dig out, packaging development, communication plan(visual/media/POSM support)..
• Lead communication with agency for IMC plan to uplift consumerperception( thru Brand equity campaign/Variant TTL campaign/Local event) to achieve brand objective
• Work close with cross functional team(Media/BU/e-com/insight team) to drive effective communication to reach TA− With Media to develop annual media plan and monitor media plan execution− Communicate with Local BU to.
• Lead A&P planning base on brand plan and monitor brand P&L to define bizMarketing Manager trigger tools

广州

• Develop ChongQing Beer annual brand plan and long term value growth thru rejuvenating brand equity & innovation (TA experience/NPD/communication)
• Lead NPD project with cross functional team to launch new SKU to drive volume and value growth, which is including product development, RTB dig out, packaging development, communication plan(visual/media/POSM support)..
• Lead communication with agency for IMC plan to uplift consumerperception( thru Brand equity campaign/Variant TTL campaign/Local event) to achieve brand objective
• Work close with cross functional team(Media/BU/e-com/insight team) to drive effective communication to reach TA− With Media to develop annual media plan and monitor media plan execution− Communicate with Local BU to.
• Lead A&P planning base on brand plan and monitor brand P&L to define bizMarketing Manager trigger tools

广东 广州

• Assist Marketing Manager to build brand awareness via marketing campaign development and implement，included:■ To refresh Brand strategy and KV ，based products plan to dig out product unique selling point，kick off brand.
• To assist senior Marketing manager to monitor team’s A&P

Guangzhou

• Assist Marketing Manager to revamp brand strategy. To review brand performance and understand current brand strategy and find out the improvement point. To enhance the relationship with mother brand and dig out.
• Assist Marketing Manager to finish product packaging. Based on new brand strategy to revamp packaging design and development packaging guideline let BU development their product line.
• Assist Marketing Manager to Brand VI systems. Based on new brand strategy to adjust the VI system (logo / communication template / KV …ect) to help BU for multi-usage in ATL/BTL campaign or communication.
• Work close with Legal team to build Intellectual property maintenance, especial for the trade mark registration strategy plan. Base on brand development to enhance logo protection plan in domestic and overseas market.

广州

• Take charge Wet Baby Food & Teething Rush annual marketing plan: to plan annual new product plan and product packaging revamp plan; based on different channel distributions and sale performance to improve channel.
• Assist Senior Product Manager on coordinating New Product planning and current product regulation revamp: Need to understand target market / positioning relative to competitors；To translate consumer insights into new.
• Assist Senior Product Manager to drive brand awareness on social media development, such as develop BBS / Wechat dissemination
• Assist Senior Product Manager on Annual Budgets Plan to control AOP & COGS flexible and achieve expenditure effective, and finish business review and to understands the profitability driver and provides via analysis.
• To prepares accurate and timely report like NPD report/PMR report/competitor information

Guangzhou

• Responsible for Hadalabo marketing brand team
• Assist Marketing Manager on coordinating New Product planning and current product packaging revamp: To improve new products formula by consolidating trial; To manage packaging design to deliverables timely; To provide.
• Assist Product Manager on ATL material preparing and share creative: communicating with Advertising team on readying TVC and Print-ad copy writing and circulation; To brief design and copy writing in Outdoor.
• Assist Product Manager on POSM development: Share creative on design/structure/copy writing and manage production timeline,Coordinating with Advertising team/Trade marketing team/Sale team to ensure seasonal POSM.
• In charge of the CRM program from planning to execution, includes POSM/premium sourcing/in-store execution to maintain an attractive consumer loyalty program
• As a Trainee at first, so have various special project assignment, like editing company magazine / manage company Trade Conference martials preparation timeline