1. Develop brand in China's long term value growth via annual brand plan and communication strategy. In 2024 effective drive brand awareness and biz growth (YTD with double digit volume growth and brand health with historical high)2.Ride on biz request and trend to lead NPD project to fulfil TA needs and dig out new opportunity to drive brand geography expansion3.Lead team to launch annual brand campaign(equity/activation/channel support/media and social media planning) to drive brand awareness and engagement to uplift brand health performance(YTD drive BPS with historical high record in last 9mths)4.Effective A&P control and P&L monitoring to maintain brand with smoothly execution

Tuborg brand marketing

Develop ChongQing Beer annual brand plan and long term value growth thru rejuvenating brand equity & innovation (TA experience/NPD/communication)• Lead NPD project with cross functional team to launch new SKU to drive volume and value growth, which is including product development, RTB dig out, packaging development, communication plan(visual/media/POSM support). During last 2yrs, successfully launch Extra Malt serious among BUs and Carlsberg BIG innovation category-AFB in CQ city, and ect.• Lead communication with agency for IMC plan to uplift consumerperception( thru Brand equity campaign/Variant TTL campaign/Local event) to achieve brand objective• Work close with cross functional team(Media/BU/e-com/insight team) to drive effective communication to reach TA− With Media to develop annual media plan and monitor media plan execution− Communicate with Local BU to understand TM/Sale planning and monitoring campaign execution− Co-operate with Insight team to deep understanding/analyze consumer insight to define business opportunity via BHT /FGD− Work with e-com team to drive Tmall & ecom platform traffic and sales• Lead A&P planning base on brand plan and monitor brand P&L to define bizMarketing Manager trigger tools

Develop ChongQing Beer annual brand plan and long term value growth thru rejuvenating brand equity & innovation (TA experience/NPD/communication)• Lead NPD project with cross functional team to launch new SKU to drive volume and value growth, which is including product development, RTB dig out, packaging development, communication plan(visual/media/POSM support). During last 2yrs, successfully launch Extra Malt serious among BUs and Carlsberg BIG innovation category-AFB in CQ city, and ect.• Lead communication with agency for IMC plan to uplift consumerperception( thru Brand equity campaign/Variant TTL campaign/Local event) to achieve brand objective• Work close with cross functional team(Media/BU/e-com/insight team) to drive effective communication to reach TA− With Media to develop annual media plan and monitor media plan execution− Communicate with Local BU to understand TM/Sale planning and monitoring campaign execution− Co-operate with Insight team to deep understanding/analyze consumer insight to define business opportunity via BHT /FGD− Work with e-com team to drive Tmall & ecom platform traffic and sales• Lead A&P planning base on brand plan and monitor brand P&L to define bizMarketing Manager trigger tools

● Assist Marketing Manager to build brand awareness via marketing campaign development and implement，included :■ To refresh Brand strategy and KV ，based products plan to dig out product unique selling point，kick off brand relaunch campaign■ To refresh POSM, DM and other promotion material support■ To help online store to develop product information to attract consumer eyeball , include revamp BBP and arrange online seeding to link sales■ Co-work with agency to arrange digital campaign to build brand image ● To assist senior Marketing manager to monitor team’s A&P

● Assist Marketing Manager to revamp brand strategy . To review brand performance and understand current brand strategy and find out the improvement point. To enhance the relationship with mother brand and dig out sub-brand‘s outstanding part to meet the consumer unmet need .Work close with agency to build brand model (Positioning/Description/Essence/Promise/Attribute/RTB) to support brand VI(KV/print layout) and suit for developing brand story/communication.● Assist Marketing Manager to finish product packaging . Based on new brand strategy to revamp packaging design and development packaging guideline let BU development their product line .● Assist Marketing Manager to Brand VI systems. Based on new brand strategy to adjust the VI system (logo / communication template / KV …ect) to help BU for multi-usage in ATL/BTL campaign or communication.● Work close with Legal team to build Intellectual property maintenance , especial for the trade mark registration strategy plan. Base on brand development to enhance logo protection plan in domestic and overseas market.

● Take charge Wet Baby Food & Teething Rush annual marketing plan : to plan annual new product plan and product packaging revamp plan ; based on different channel distributions and sale performance to improve channel campaign to achieve sale target；arrange annual social media plan and make product have more explosion ● Assist Senior Product Manager on coordinating New Product planning and current product regulation revamp: Need to understand target market / positioning relative to competitors；To translate consumer insights into new product plan and find creative way to generate new product and communicate with relevant party to implement the plan ; To finish regulation packaging information update timely● Assist Senior Product Manager to drive brand awareness on social media development , such as develop BBS / Wechat dissemination ● Assist Senior Product Manager on Annual Budgets Plan to control AOP & COGS flexible and achieve expenditure effective , and finish business review and to understands the profitability driver and provides via analysis sales performance● To prepares accurate and timely report like NPD report/PMR report/competitor information

● Responsible for Hadalabo marketing brand team● Assist Marketing Manager on coordinating New Product planning and current product packaging revamp: To improve new products formula by consolidating trial; To manage packaging design to deliverables timely; To provide inputs on products’ claims ● Assist Product Manager on ATL material preparing and share creative: communicating with Advertising team on readying TVC and Print-ad copy writing and circulation; To brief design and copy writing in Outdoor advertising/Magazine advertorial/PR articles/Brand website ● Assist Product Manager on POSM development: Share creative on design/structure/copy writing and manage production timeline,Coordinating with Advertising team/Trade marketing team/Sale team to ensure seasonal POSM revamp deliverables are on time (Incl. Display fixtures /Leaflet/Dumpbin/Stacking/Light box /Tester stand……) ;And arrange POG and store display guideline ● In charge of the CRM program from planning to execution, includes POSM/premium sourcing/in-store execution to maintain an attractive consumer loyalty program● As a Trainee at first , so have various special project assignment, like editing company magazine / manage company Trade Conference martials preparation timeline