Eason Lee Email & Phone Number

Managed cross border campaign including overseas landing page, data analysis by project, marketing channels communication and flash sale.Cross border landing page strategy• Plan layout, focus categories and special topic. KPI is to drive traffic growth by optimize user experience and manage various campaign.• Buyer Mission → Develop and operate buyer missions based on membership levels and user behavior. To enhance interaction with consumers and manage lifecycle. Achieving… Show more Managed cross border campaign including overseas landing page, data analysis by project, marketing channels communication and flash sale.Cross border landing page strategy• Plan layout, focus categories and special topic. KPI is to drive traffic growth by optimize user experience and manage various campaign.• Buyer Mission → Develop and operate buyer missions based on membership levels and user behavior. To enhance interaction with consumers and manage lifecycle. Achieving result of UV MoM+40%.• Partnership / Logistic Operation → Negotiate cross-industry cooperation, collaborating with 7-11 to offer free coffee for using the logistics channel. Results not only showed clear growth in channel usage but also achieved MoM+112% in traffic.Project Analysis / Member Growth / User Communications• RFM Buyer Segmentation → Segment, and optimize TA lists for marketing channels. After using the RFM model, orders have increased by 16% in 2023 Q4.• PN (Push Notification) → Proficient in member communication, able to think from user's perspective and create attractive message content for various user group to encourage members interaction. Deeply analyzed details like dates, times, and wording to maximize CTR performance.• Resources Allocation → Have a comprehensive understanding of cross-border restrictions and advantages to identify opportunities. Analyze the historical GMV distribution to achieve company goals and maximize resource efficiency. Overseas regions include JP, KR, CN, HK, and Southeast Asia.Home page campaign• GMV Push Strategy → Analyzed the GMV ratio of cross-border countries in 2023 Q1, identified trending SKUs in China & Korea and initiated an exclusive campaign. Successfully increased sellers' GMV by 20%.• Flash Sale → Select products based on market insights and current trends, while utilizing data analysis to identify items with the highest sales potential. Additionally, collaborate with data analyst to plan overall strategies. Show less

As a Key Account Planner, my role involves overseeing brand sellers from Taiwan as they tap into the South-east Asia market. This includes planning campaigns, promoting products, managing stores, and analyzing operational performance.To achieve higher sales we frequently engage in discussions with the brand's business operations and marketing departments to devise strategies for expanding into international markets.e.g. Held a brand day campaign for Eslite (Books) in Singapore… Show more As a Key Account Planner, my role involves overseeing brand sellers from Taiwan as they tap into the South-east Asia market. This includes planning campaigns, promoting products, managing stores, and analyzing operational performance.To achieve higher sales we frequently engage in discussions with the brand's business operations and marketing departments to devise strategies for expanding into international markets.e.g. Held a brand day campaign for Eslite (Books) in Singapore and Malaysia site in 2022, coinciding with the launch of author Peter Su's new book to boost visibility. Resulting orders were 6.3 times higher compared to 12/12 with the average conversion rate exceeding 10%. Show less

KOL project + Cross-border client marketing- KOL/Influencer collaboration projectFrom 0 to 1 planning & execute, making easy for seller to find 20-50 KOL to collaborate product promotion.Significantly increase platform signing rate, opening fee revenue, at least 1.5 million per month.- Cross-border seller recruit & overseas store operationResponsible for liaising with sellers from JP, KR, CN and HK to open stores on Rakuten. Participated in a cross-border seller… Show more KOL project + Cross-border client marketing- KOL/Influencer collaboration projectFrom 0 to 1 planning & execute, making easy for seller to find 20-50 KOL to collaborate product promotion.Significantly increase platform signing rate, opening fee revenue, at least 1.5 million per month.- Cross-border seller recruit & overseas store operationResponsible for liaising with sellers from JP, KR, CN and HK to open stores on Rakuten. Participated in a cross-border seller recruit seminar in Shenzhen, bringing in approximately 1 million in store opening fees.- Offline campaign organizarionOrganized food tasting events for bloggers, from issuing invitations, renting equipment to on-site setup. Collaborated multiple sellers to covers different types of products and reduce costs.- Leads analysis report (AD efficiency)Perform leads analysis base on CRM system (Salesforce), seller acquisition CR, run rate.Invalid leads break down & improvement, 2021Q1 invalid leads dropped from 4% to 1.7% Show less

台灣 臺北市 台北

• Served as the primary liaison with the manufacturer's repair unit, overseeing contract and planning product repair collaboration processes.• Being product expert, responsible for training internal personnel on product operations and workflow.• Planned and import logistics system's repair function module (CRM) and conducted parallel testing.• Developed repair policies and revised service processes, including pricing strategies for repairs.• Handled customer service duties such… Show more • Served as the primary liaison with the manufacturer's repair unit, overseeing contract and planning product repair collaboration processes.• Being product expert, responsible for training internal personnel on product operations and workflow.• Planned and import logistics system's repair function module (CRM) and conducted parallel testing.• Developed repair policies and revised service processes, including pricing strategies for repairs.• Handled customer service duties such as providing guidance on product operation and troubleshooting. Show less