Cross Border Campaign Associate
Current- Managed cross border campaign including overseas landing page, data analysis by project, marketing channels communication and flash sale.Cross border landing page strategy
- Plan layout, focus categories and special topic. KPI is to drive traffic growth by optimize user experience and manage various campaign.
- Buyer Mission → Develop and operate buyer missions based on membership levels and user behavior. To enhance interaction with consumers and manage lifecycle. Achieving… Show more Managed cross border campaign including.
- Buyer Mission → Develop and operate buyer missions based on membership levels and user behavior. To enhance interaction with consumers and manage lifecycle. Achieving result of UV MoM+40%.
- Partnership / Logistic Operation → Negotiate cross-industry cooperation, collaborating with 7-11 to offer free coffee for using the logistics channel. Results not only showed clear growth in channel usage but also.
- RFM Buyer Segmentation → Segment, and optimize TA lists for marketing channels. After using the RFM model, orders have increased by 16% in 2023 Q4.