力争做一个可以让这个世界变的那么有趣一点点的人
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General Manager SalesHofseth InternationalShanghai, China -
General Manager SalesHofseth International Mar 2019 - PresentShanghai职务:亚洲销售和营销总经理主要职责:1. 负责公司进入中国和东南亚市场的前期准备工作。2. 推动公司2B,2C的销售,处理国际贸易和经销商订单。3. 与协会和政府机构合作,推广原产地概念和进口品牌。4. 参加亚洲的贸易展览会和会议,处理媒体咨询。主要工作成果:1. 公司产品和品牌稳健进入中国和东南亚市场,与知名电商平台和超商系统达成合作。2. 带领团队克服疫情的冲击,通过对业务模式和产品的调整,保持业务稳定增长。 -
Supplier Management阿里巴巴集团 Oct 2018 - Mar 2019中国 上海市阿里巴巴生鲜板块云象供应链职务:市场营销及国际供应商关系经理主要职责:1. 多渠道推广阿里巴巴生鲜板块业务模式,签约国际供应商与阿里云象合作。2. 大KA国际供应商管理,协同阿里生鲜各个板块联动策划营销活动达成供应商销售目标。主要工作成果:1. 2018年10月在挪威国王代表团访华期间,负责策划执行阿里云象与挪威美威集团的签约活动,挪威国王、王后、中挪诸多政要及马云先生到场参加。2. 2019年1月陪同农业农村部副部长一行前往德国,参与柏林国际绿色周活动,在联合国粮农组织研讨会和中国数字农业推介会上代表阿里巴巴生鲜板块介绍业务经验。3. 策划执行2019年2月智利车厘子协会联动阿里零售体系各个线上线下平台的推广活动。 -
Project ManagerNorwegian Seafood Council Feb 2015 - Oct 2018Shanghai City, China挪威驻沪领事馆-挪威海产局职务:项目经理主要职责:1. 从挪威国家机构角度推动挪威海产在中国的2B2C市场推广。2. 与国内海关,商检,行业协会等保持紧密联系和沟通。3. 日常媒体问询对接,策划和陪同年度媒体挪威考察旅行团事宜。 4. 参与和组织各类峰会、会展和商务对接。5. 视频、照片等宣传素材内容开发。主要工作成果:直接负责挪威北极鳕鱼在中国的推广项目,从前期市场调查拟定产品中文市场定名开始,与国内外厂商协作,将新产品推介给中国消费市场,最终获得中国消费者的认可。挪威北极鳕鱼品类在三年内从全新品类升级为生鲜超商和电商必备海产品类。1. Marketing:POS material design, printing and shipping, warehouse management.Plan and follow up POS or marketing campaign.Video and photo content developing.Working with chef for new recipe developing.2. PROrganize media trip and media event for relationship building and awareness. Media pitching for new collaboration and content.3. Industry communicationHandle normal inquiries of Norwegian seafood.Support exporters on their activities in China.Organize EXPO and summit, manage and host all events.Travel to attend events, meet importers and distributors to push more collaboration and promotions. -
Brand Director Of East And North ChinaMadison Communication, Appointed By Norwegian Seafood Council Apr 2013 - Feb 2015Shanghai职务:挪威海产局认命的华东华北品牌经理,后续升职为总监主要职责:1. 根据客户(挪威海产局)需求制定年度市场推广计划并监督执行。2. 跟进日常媒体公关和组织媒体发布会、品鉴会等活动,参与微博微信等社交媒体的运营。3. 辅助客户进行供应商日常沟通和协作。4. 超商宣传物料的设计,印刷,出货,库存管理。主要工作成果:在每个季度的主题推广中与全国超过150家商铺协同,尝试当时还是新概念的线上线下联动营销策略,大幅提升了挪威海产在华的知名度,同时有效提升了参与店铺的销售业绩。1. Marketing: Make annual plan according to client’s briefing and oversee the execution. Contact window, lead the weekly meeting with client. Develop seasonal theme of point of sale materials with art team. Tons of items were designed, produced, delivered and installed in over 150 stores.Relationship building with the whole value chain. Support them on different channels.2. PR:Make suggestions on the media collaboration list for client’s reference.Work with media on advertorial and editorial, support photo shooting and interview. Support the preparation of annual media trip to Norway.Support on the content drafting of official weibo and wechat.3. Events: Plan annual launch event of the campaign basing on the objective and budget.Plan and host several mini events like in-store promotions and media tasting events.Persuade partnered restaurants to hold the in-store promotion and events.Work with vendors on the venue setup.
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Pilot And PropagandistChina Eastern Feb 2007 - Mar 2012Shanghai职务:飞行员、国际英语报务教员、宣传员主要职责:国际国内航线飞行严谨的工作内容培养出了聚焦细节和强调执行的工作作风。长期往返诸多国际地区,与当地代表处对接航务工作,得以体验不同文化,具备国际视野,积累了较多跨行业认知。The rigorous job helped me develop the meticulously work style. Experienced different cultures; have common sense and connections in many industries.Participated in the planning and execution of public benefit activities for the company.
Eason Li Skills
Eason Li Education Details
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Pan Am FlightAirline/Commercial/Professional Pilot And Flight Crew -
Airline/Commercial/Professional Pilot And Flight Crew
Frequently Asked Questions about Eason Li
What company does Eason Li work for?
Eason Li works for Hofseth International
What is Eason Li's role at the current company?
Eason Li's current role is General Manager sales.
What schools did Eason Li attend?
Eason Li attended 复旦大学, Pan Am Flight, Nanjing University Of Aeronautics And Astronautics.
What are some of Eason Li's interests?
Eason Li has interest in Social Services, Children, 旅行音乐流行文化, Education, Environment, Science And Technology, Animal Welfare, Health.
What skills is Eason Li known for?
Eason Li has skills like Marketing Communications, Social Media, Marketing Strategy, Public Relations, Marketing, Copywriting, Digital Marketing, Media Relations, Strategic Planning, Management, Market Research, Social Media Marketing.
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