Emily Sowden

Emily Sowden Email and Phone Number

BT Group Strategic Alliances Lead - Google ๐Ÿ”น Cloud, SaaS and GSIs ๐Ÿ”น Mentor ๐Ÿ”น Speaker ๐Ÿ”น Mental Health Advocate @ BT Group
Stamford, GB
Emily Sowden's Location
Stamford, England, United Kingdom, United Kingdom
About Emily Sowden

ยท An experienced professional with 10+ years in the Technology and Telecommunication industries, I have delivered success in a variety of roles, spanning sales, marketing, alliances and business managementยท Confident and relationship-oriented, I have a proven ability to create and maintain strong cross-functional relationships at all levels, including C-Level, both within my own organisation and with alliance partners ยท Highly motivated and a self-starter, I have consistently demonstrated an aptitude for navigating complex, matrix organisations and for working creatively and at pace to prioritize multiple projects and deliver results and success ยท Consistent high achiever, meeting or exceeding targets in all roles held to date, while taking on additional responsibilities to my primary job role such as acting as a Graduate Lead and Employee Engagement Representative

Emily Sowden's Current Company Details
BT Group

Bt Group

View
BT Group Strategic Alliances Lead - Google ๐Ÿ”น Cloud, SaaS and GSIs ๐Ÿ”น Mentor ๐Ÿ”น Speaker ๐Ÿ”น Mental Health Advocate
Stamford, GB
Website:
bt.com
Employees:
72789
Emily Sowden Work Experience Details
  • Bt Group
    Bt Group
    Stamford, Gb
  • Bt Group
    Bt Group Strategic Alliances Lead - Google
    Bt Group Apr 2023 - Present
    London, Gb
  • Bt Group
    Chief Of Staff / Snr. Commercial Operations Manager
    Bt Group Nov 2021 - Apr 2023
    London, Gb
    - Working into the Chief Commercial Officer, I oversaw the day-to-day operations of the Commercial unit, the Indirect and Partnerships sales unit and the Americas regional operations- Accountable, along with finance, for collating the Budget, managing the P&L; I also drove metrics and management information to feed into strategic discussions with the CCO, his Leadership team and upwards into the CEO- Responsible for ensuring that the strategy developed by the Commercial, Indirect and Americas Leadership team became a reality through effective operational delivery, I created and led on strategic/special projects - I was the eyes on the ground for the CCO, supporting him to manage his global team and work effectively with the rest of the organisation, including the sales verticals, and other Global customer-facing and enabling functions
  • Bt Group
    Senior Strategic Alliances Manager, Global
    Bt Group Oct 2019 - Nov 2021
    London, Gb
    - Leading the Alliances Incubator for BT Global, I am responsible for setting and executing on the strategy for developing GSIs (including Atos and Accenture), hyperscalers (including Google and AWS) and technology partners (including Dell and Zoom)- I have a broad remit which includes identifying, qualifying, contracting/onboarding, developing and managing Alliance partnerships, as well as a specific focus on building and driving to close a sell-through and with pipeline of opportunities - I am absolutely passionate about the incremental value we can deliver to customers through Strategic Partnerships, and work with our partners to define customer needs, assess areas of complement, and take to market new and exciting sell-with and sell-through joint propositions that make best use of existing capabilities in both companies- To support this approach, I establish contractual and governance models to ensure a simple commercial model and operational excellence, and work to standardize this wherever possible to support deal repeatability with our strategic partners- Working as a key part of the opportunity team, I lead on identifying win strategy and bid inputs for the value-add of the alliance, including co-development of the value proposition for the end client and work closely with product, delivery and design, pricing and legal to input into the shape, structure and approach of the opportunity
  • Vodafone Business
    Senior Business Development Manager - Strategic Partnerships, Vodafone Group
    Vodafone Business Feb 2019 - Sep 2019
    London, Uk, Gb
  • Vodafone Business
    Senior Vge (Vodafone Global Enterprise) Partner Manager
    Vodafone Business Apr 2018 - Feb 2019
    London, Uk, Gb
    - Leading joint go to market for Vodafone Global Enterprise, I developed pro-active propositions with Accenture and Google to take into our largest clients as well as whitespace accounts. My specific focus was on building and driving to close a sell-through and with pipeline of opportunities- To drive this, I facilitated joint workshops with our Account Managers and their partner counterpart to originate new opportunities in targeted accounts. - This enabled our sales teams to move away from simple mobile or fixed conversations with customers, to being able to position disruptive enterprise-level Cloud, IoT, Security, Data Analytics and Communications solutions that enabled true digital transformation for these clients and for their own customers; delivering revenue for both Vodafone and the Partner(s) with whom we were working- In FY18/19, our teamโ€™s partners delivered over โ‚ฌ200m of incremental new business for Vodafone Global Enterprise, of which โ‚ฌ65m was attributable to the partners I managed
  • Virgin Media Business
    Senior Manager, Customer Relationship Management: Mle Segment
    Virgin Media Business May 2017 - Apr 2018
    Reading, England, Gb
    - Own the end-to-end Customer Relationship Management strategy, ensuring that we have robust plans and the budget needed to deliver the required customer net growth targets.- Responsible for managing the performance of up-sell and cross-sell sales and retention activity for Enterprise, Public Sector, Wholesale and Business Partner customers.- Assimilate data from across siloed systems to identify cross-sell, up-sell and retention opportunities.- Deliver insight that identifies opportunities to increase base revenue, protect against downspin and decrease the number of customers ceasing their services or churning from our base.- Working closely with the MLE Customer Campaigns Manager, deliver insight-led campaigns into our customer base, and track the results of these.- Leverage a โ€˜Churn Propensity Modelโ€™ to profile customers who are identified as being at high risk of churning, and prioritise them based on their value.
  • Virgin Media Business
    Business Manager So/Sme & Indirect Partners
    Virgin Media Business Oct 2015 - May 2017
    Reading, England, Gb
    Focused on identifying and driving continuous process and system improvement in the end-to-end of VMB, including Prospecting, Sale, Order, Order Entry, Delivery, Billing and Cease/Churn. Key projects have included, but are not limited to:- The delivery of a 'bulk lead load' ability into Salesforce.com (SFDC), which resulted in a ยฃ14kpm saving to the Marketing budget as it removed the cost of an offshore team.- The creation and implementation of a sales process for a new field-based team, which removed the need for them to complete the back-office admin. Per sales agent, this gave them back 1 day per week previously spent on admin time and drove an uptick in sales of 20%.- The creation and implementation of a contract process in the Indirect Partner Channel, having identified the primary cause of an abnormally high Pre-Install Cancellation rate to be 'Customer Changed Mind'. This has resulted in better quality partner sales, and will support the reduction of cancellation rates in this channel.- I worked with Sales Operations, Sales Management and the Marketing teams to initiate changes in SFDC which have benefitted MLE as well as SoSME. These included: the addition of a new field to capture customer contract end dates as part of the sales conversation, thus providing a pipeline of data for future marketing and sales activity; the addition of wrap codes to support the data feedback loop from the Sales teams into Marketing; and the inclusion of historic status and wrap code tracking, ensuring a prospects' history with us would be captured to support future sales and marketing conversations.- Responsible for financial modelling, including forecasting, tracking against budget and providing recommendations to support course-correcting where necessary.
  • Ibm
    Channel Sales Leader For Cloud & Smarter Infrastructure, Europe
    Ibm Jul 2014 - Oct 2015
    Armonk, New York, Ny, Us
    Channel Sales Leader for Cloud & Smarter Infrastructure, Europe IOT, responsible for translating WW strategic direction into IOT-wide and local actions to ensure the European C&SI business partner channel had the knowledge, skills and sales assets required to ensure their revenue goals were met and exceeded. My responsibilities were mapped to WW strategy in 3 key focus areas.Focus: Consistency of Channel InteractionsAccountable for creating and driving a common engagement model between 200+ technical sales professionals and IBM business partners, I co-ordinated the alignment of technical expertise with business partner technical and sales teams under the Be Essential in C&SI Technical Sales project. Focus: Software DeploymentWorking with the C&SI Channel Technical Enablement Team to plan, develop and measure business partner enablement, accreditation and experience in software deployment. I supported the consistent delivery of quality software deployments by IBM business partners by driving and managing a program that enabled business partner technical sales to work with the IBM technical sales team on the pre sales and post sales of real opportunities. Results included the accreditation of 157 business partners under the Practice Accelerators program, and the successful completion of 11 program participants in 2014.Focus: Continuous ImprovementWorking with both our immediate European Team and the wider Global Team to review Channel tools and processes, I highlighted areas for improvement with recommended action plans. At the heart of this project was an objective to enable the IMT Technical Managers to identify where and how to improve Channel performance in their IMT where results were not optimal. This project was central to driving a strong Q4 close for the Channel Technical Leadership team in 2014, and targets were met or exceeded in all IMTs where this was successfully adopted.
  • Ibm
    European Channel Sales Development Leader
    Ibm May 2013 - Jun 2014
    Armonk, New York, Ny, Us
    Participating as a member of the European Channel Sales Leadership team, I supported the IOT Channel Software Sales & Technical Sales organization by executing the WW strategy cross-Brand and pan-IMT. I was fully responsible for developing and executing plans to ensure the European business partner channel had the knowledge, skills and sales assets required to ensure their revenue goals were met and exceeded.Interacting with resources from across the IMT, the wider IOT team and interlocking into various other functions across IBM to ensure the planning and delivery of technical sales enablement programs to the channel were aligned and interlocked, I was assigned to lead on a number of IOT projects.- Project: Software as a ServiceI led the European Routes to Market Workstream as Project Manager on behalf of the Exec owner, working with WW and European Stakeholders to identify, drive and deliver on key actions to accelerate selling SaaS in IBM. As Project Manager, I personally contributed to a progress update on the 90-day project plan which was made to IBM's CEO in September 2014. I was awarded "Innovation that Makes A Difference to Tech Sales" by the WW Technical Sales and Services Director for my Operations and Project Management transformation work on this project.- Project: Partner SkillsAccountable for interlocking with and supporting the European Channel Technical Leadership team and relevant IMT sales and technical sales to ensure prioritised BPs were identified for technical enablement on the Partner Skills project. With a specific focus on the execution of BP development plans leading to improved skills and and incremental/new business, this project resulted in 50 fully autonomous software partners who delivered $20m of net new business in 1H 2014.
  • Ibm
    New Business Executive
    Ibm Apr 2012 - May 2013
    Armonk, New York, Ny, Us
    - In this first Graduate sales role at IBM, I created new and interesting ideas to propose to mid-market and public sector prospects and existing clients, creating vertical-specific scripting and proposals - I leveraged social media, alongside more traditional means of communication, to create, maintain and develop long-term relationships with IBM customers, specifically in the Public Sector and across-industry in Mid-Market- I demonstrated a natural ability to successfully make cold calls and consistently exceeded targets set by generating qualified leads for the Field Sales team- While still working for IBM, as part of the Champions for Growth Program, I was seconded to one of our largest UKI partners Tectrade in an essential move to deepen relationships with this IBM only partner- Joining their new business development team as a New Business Executive (an inside sales role), I leveraged social media, alongside more traditional means of communication, to create, maintain and develop long-term relationships with IBM customers, specifically in the Public Sector and across-industry in Mid-Market- Skills and knowledge transfer, both from and to the partner, were an essential focus during this period and I spent a lot of time with the new team prospecting, generating leads and sharing insight on IBM technologies
  • Fatface
    Assistant Manager
    Fatface Aug 2011 - Apr 2012
    Havant, Hampshire, Gb
    I provided exceptional customer service as a highly effective Assistant Manager, coaching the team effectively to keep them motivated. I played an essential role in education and training in the retail environment, specifically up-selling and linkselling training and enablement, and consistently overachieved on sales targets set. Commercially astute, I was responsible for tracking budgets, forecasting and completing all financial documentation and paperwork.
  • Pia Jewellery Ltd
    Manager
    Pia Jewellery Ltd Oct 2009 - Jul 2011
    Chalgrove, Oxfordshire, Gb
    Extremely customer focused, providing an exceptional customer service as an effective member of the sales team. Consistently exceeded sales targets, and effectively manage and motivate the team for whom I was accountable. Identifying training and development needs and developing appropriate strategies in support of corporate objectives.
  • Michael Batt Foundation
    Support Worker
    Michael Batt Foundation Nov 2008 - Jun 2009
    Provided individualised services to vulnerable adults including those with learning disabilities, physical disabilities, offensive behaviour and mental disorders. Supported the service users by effectively using verbal, non-verbal and symbolic forms of communication.
  • Lorenzos (Plymouth) Limited
    Supervisor
    Lorenzos (Plymouth) Limited Feb 2008 - Jul 2008
    Managed up to six members of staff in a busy and popular restaurant. Established, developed and maintained key relationships with suppliers. Submitted restaurant information and advertisements to local media. General office duties as assigned by restaurant manager.
  • Starbucks
    Barista Core 2
    Starbucks Oct 2007 - Jul 2008
    Seattle, Wa, Us
    Responsible for welcoming customers, training new Baristas in all areas of the cafรฉ, including making drinks to match hundreds of Starbucks recipes. Excellent and consistent customer service was essential to ensure repeat custom.

Emily Sowden Skills

Sales Marketing Communications Retail Customer Service Cloud Computing Marketing Marketing Strategy Teamwork Team Leadership New Business Development Market Research Social Media Team Building Crm Team Management Ibm Tivoli Advertising Budgets Negotiation Management Storage Training Business Development Forecasting Key Account Management Enterprise Software Change Management Partner Management Cold Calling Consulting Selling Strategy Lead Generation Customer Satisfaction Managed Services Sales Process Product Marketing Saas B2b Time Management Marketing Management Business Analysis Recruiting Product Management Sales Operations Channel Partners International Sales Event Management Salesforce.com Direct Sales

Emily Sowden Education Details

  • De Montfort University
    De Montfort University
    International Marketing And Business

Frequently Asked Questions about Emily Sowden

What company does Emily Sowden work for?

Emily Sowden works for Bt Group

What is Emily Sowden's role at the current company?

Emily Sowden's current role is BT Group Strategic Alliances Lead - Google ๐Ÿ”น Cloud, SaaS and GSIs ๐Ÿ”น Mentor ๐Ÿ”น Speaker ๐Ÿ”น Mental Health Advocate.

What schools did Emily Sowden attend?

Emily Sowden attended De Montfort University.

What are some of Emily Sowden's interests?

Emily Sowden has interest in New Technologies, Spanish Literature, Learning Languages, Fashion.

What skills is Emily Sowden known for?

Emily Sowden has skills like Sales, Marketing Communications, Retail, Customer Service, Cloud Computing, Marketing, Marketing Strategy, Teamwork, Team Leadership, New Business Development, Market Research, Social Media.

Who are Emily Sowden's colleagues?

Emily Sowden's colleagues are Marie Lord, Nicola Innes, M Sayeed Hussain, Adam Hassan, Vaibhav Pundir, Bethany Turner, Dinesh Bharkhada.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.