Eastan Croson Email & Phone Number

Austin, Texas

Austin, Texas Area

Developed overall marketing strategy for seven brands as the Lead Content Creator and Digital Marketing Strategist. Managed marketing team and worked across various channels to construct effective social media campaigns, email marketing campaigns, SEM campaigns, direct mail campaigns, promotional events, content strategy, SEO, and social media strategy .● Implemented an SEO-focused content marketing strategy on blog that became the no. 3 referral site for brands, increasing website… Show more Developed overall marketing strategy for seven brands as the Lead Content Creator and Digital Marketing Strategist. Managed marketing team and worked across various channels to construct effective social media campaigns, email marketing campaigns, SEM campaigns, direct mail campaigns, promotional events, content strategy, SEO, and social media strategy .● Implemented an SEO-focused content marketing strategy on blog that became the no. 3 referral site for brands, increasing website traffic and lead generation for sales department● Directed and implemented online content strategy, increasing website page views by 153%● Improved brand awareness through social media strategy, resulting in a 385% increase in followers and a 343% increase in Instagram engagement● Planned quarterly customer and company events and wrote recaps for online channels, leveraging brand loyalty among stakeholders Show less

Dallas/Fort Worth Area

Organized and executed advocacy and promotional campaigns as a team member of a non-profit environmental advocacy group educating the public on key environmental issue.● Researched target donors through data collection, analysis and reporting, creating effective fundraising campaigns and donor-retention strategies● Derived promotional campaigns, building organization awareness within communities and raising funds for environmental initiatives

Dallas/Fort Worth Area

Spearheaded B2B marketing campaigns and communication strategies, converting target audiences into clients. Optimized online presence, brand awareness and business development initiatives through SEO, writing and distributing online content, data/budget reporting, social media management and email marketing.● Improved online presence by invoking social media and content marketing strategies, leading to a 30% increase in online/social media engagement● Propagated company… Show more Spearheaded B2B marketing campaigns and communication strategies, converting target audiences into clients. Optimized online presence, brand awareness and business development initiatives through SEO, writing and distributing online content, data/budget reporting, social media management and email marketing.● Improved online presence by invoking social media and content marketing strategies, leading to a 30% increase in online/social media engagement● Propagated company publicity by developing executive profiles and company backgrounders that gained executives’ nominations for industry-relevant awards Show less

Dallas/Fort Worth Area

Constructed immersive consumer experiences across social, mobile and digital practices by identifying brand-relevant relationships, conducting market research and contributing to campaign strategy development. Contributed to business development efforts by identifying potential leads through market research and audience listening.● Constructed competitor analyses and market research, providing marketing team with supporting data for client pitches● Monitored and tracked online… Show more Constructed immersive consumer experiences across social, mobile and digital practices by identifying brand-relevant relationships, conducting market research and contributing to campaign strategy development. Contributed to business development efforts by identifying potential leads through market research and audience listening.● Constructed competitor analyses and market research, providing marketing team with supporting data for client pitches● Monitored and tracked online discussions, determining consumer sentiment towards clients’ brands Show less

Masterminded targeted social media campaigns and daily posts that critiqued newly released music. Coordinated marketing calendars and monitored online presence and trends to enhance audience engagement.● Created content for venues, artists and online communities, influencing consumer behavior of target audiences● Analyzed and reported analytics to writing staff, deciphering what content engaged audiences and what content fell flat

Dallas/Fort Worth Area

Prepared and authored articles for the health and fitness section as a Senior Newspaper Staff Member. Managed writing staff, contributed to newspaper layout design and finalized print and online content.● Provided accurate, intriguing articles to a readership of over 10,000● Consistently met tight deadlines, ensuring the newspaper would be printed and distributed on time

Southern Methodist University

Created a cohesive brand identity for clients as Lead Communications Strategist and Designer, advising on promotional materials messaging and social media strategy. Presided over art direction and development of public relations campaigns and envisioned tactics and objectives that aligned with clients’ brand platforms. ● Averaged a 25% increase in brand awareness for clients through public relations campaigns● Oversaw research and conducted focus groups pinpointing effective… Show more Created a cohesive brand identity for clients as Lead Communications Strategist and Designer, advising on promotional materials messaging and social media strategy. Presided over art direction and development of public relations campaigns and envisioned tactics and objectives that aligned with clients’ brand platforms. ● Averaged a 25% increase in brand awareness for clients through public relations campaigns● Oversaw research and conducted focus groups pinpointing effective campaigns and branding styles for clients● Illustrated the importance of merging strong visual communication with well-crafted messaging in client presentations Show less

Baton Rouge, Louisiana Area

Valued contributor producing intriguing entertainment news and events articles. Attended and critiqued local music, entertainment and movies weekly. Influenced entertainment editor’s decisions on creative direction and content creation. Assisted in developing headlines, photo captions and layout design.● Composed bi-weekly articles for a readership of over 20,000● Met tight deadlines

Bachelor Of Arts (B.A.), Public Relations And Communication

Broadcast/Print Journalism Major And Fine Arts Minor

Activities and Societies: Environment Club member, Delta Zeta Sorority member, and Phi Sigma Theta National Honor Society member.