Easter Deashinta Email & Phone Number

Indonesia

Jakarta, Indonesia

Jakarta, Indonesia

Greater Jakarta Area, Indonesia

1) Delivered monetisation solutions by offering Shopee’s key sellers to participate Joint Business Plan (JBP) programme—a long-term paid-partnership programme for Shopee’s key sellers. This programme generated a revenue of USD 1 Million in 2020 and USD 5.6 Million in 2021 through packages subscription.2) Helped Shopee sellers formulate and execute the strategies by providing consultation and offering various Shopee’s assets, including ads, paid campaign participation, premium features, push notification, fulfilment services, etc. 3) Developed analytical tools for standardising seller performance review by managing the end-to-end strategic and operational projects: seller segmentation analysis, seller spending and growth potential analysis, profitability analysis, determining performance metrics, setup timeline, cross-function alignment, deck creation, presentation to C-suites for approval, designing seller communication, running seller education events and workshops, train 100+ Key Account Managers from all categories, performance monitoring and review.4) Led Shopee Ad marketplace growth strategy across seller segments: designed and implemented the bottom-up initiatives to grow Shopee Ad revenue from each seller segment, including seller spending and growth potential analysis, setup timeline, cross-function alignment, deck creation, designing seller communication, running seller education events and workshops, training Key Account Management, performance monitoring and review.5) Developed analytical tools to standardise performance review: conducted a deep-dive analysis of seller’s growth driver and determined seller’s performance metrics. Reviewed the metrics, trained the Key Account Managers, and proposed feature development.6) Performed competitor analysis: conducted research on assortment competitiveness, monitored the weekly competitiveness level, analysed the gap with competitors, and provided insights and recommendations to the category managers.

1) Led the internal alignment to build fulfilment and warehousing services for JD.com B2B brand partners, including setting initial discussions with internal cross-division managers, setting a timeline, mediating internal conflicts from significant changes in business process, monitoring progress, and seeking top-management approval. 2) Performed a client-facing role by becoming the Key Account Manager for Unilever and IKEA for delivering fulfilment and warehousing services, including managing client expectations, aligning client needs with internal JD.com capabilities, aligning operation feasibility, and contract management.3) Designed, planned and executed omnichannel strategy by establishing QR-based shopping experience platform installed in Jakarta’s 10 highest traffic stations. Owned the end-to-end process, including aligning technical implementation with design, operation, and tech teams, testing the UI/UX, reviewing the sales performance, and requesting feature improvement.4) Identified operational backend problems caused by system migration, mapped the root causes, coordinated with related functions, solve the problems, and proposed business process improvement initiatives.

Managed campaign, sales, and stock turnover for Beauty & Health Category and were responsible for achieving the team’s GMV target by working closely with principles and suppliers.

Master Of Science - Msc, International Trade, Strategy And Operations, Merit

- Achievement: Scholarship awardee from Warwick Manufacturing Group - Coursework: International Trade, Project Planning, Management.

Bachelor’S Degree, Manajemen Marketing, 3.54/4.00 (Cum Laude)

- Achievement: Scholarship awardee from PT Astra International Tbk—one of the largest conglomerate groups in Indonesia owned by Jardine.