Easter Tsai Email & Phone Number

• Strategic Leadership: Co-founded and shaped Funliday into a market-leading travel planning platform, attracting over 1.5 million monthly users with innovative solutions and exceptional user experiences.
• Operational Excellence: Oversaw daily operations, ensuring smooth execution across product development, marketing, and business development to drive growth and efficiency.
• Business Development & Partnerships: Built and nurtured strategic partnerships with travel agencies, local tourism boards, and international stakeholders, expanding Funliday’s presence in key markets.
• Product Innovation: Led the development and implementation of new features, such as Funliday’s Trip SaaS and AI Targeting System, revolutionizing travel planning and marketing for users and partners.
• Data-Driven Decision Making: Leveraged user data and analytics to optimize platform features and improve user engagement, achieving a conversion rate of over 15% for travel-related products.
• Team Leadership: Recruited, developed, and managed high-performing teams across design, engineering, and marketing functions, fostering a culture of creativity, collaboration, and accountability.

Taipei City, Taiwan

• User Experience Design: Designed comprehensive UX flowcharts and wireframes to optimize user journeys and enhance overall usability across mobile applications and microsites.
• High-Quality Visual Design: Delivered pixel-perfect UI and visual designs, adhering to brand guidelines and creating engaging interfaces for apps and responsive microsites.
• Responsive Web Development: Developed responsive websites using HTML and CSS, ensuring optimal performance across multiple devices and browsers.
• Cross-Functional Collaboration: Worked closely with product managers and developers to translate business requirements into effective design solutions, bridging the gap between functionality and user experience.
• Agile Workflows: Contributed to iterative design processes in an Agile environment, integrating user feedback to refine and improve product designs.
• Problem-Solving: Analyzed and resolved UX challenges, focusing on creating intuitive and visually appealing digital experiences.

Singapore

• Visual Design & Development: Created visually engaging designs for microsites and mobile applications, ensuring alignment with brand identity and user experience standards.
• Front-End Development: Delivered responsive and cross-browser-compatible HTML and CSS coding to support seamless functionality of digital products.
• Collaborative Innovation: Partnered with cross-functional teams, including developers and content creators, to conceptualize and execute multimedia projects.
• User-Centric Focus: Enhanced digital user interfaces through innovative design solutions, increasing audience engagement and satisfaction.
• Project Management: Managed multiple projects simultaneously, meeting deadlines and maintaining quality standards in a fast-paced environment.

Taiwan

• Brand Design Leadership: Directed the design and execution of impactful brand web events, contributing to enhanced brand visibility and user engagement.
• Strategic Brand Development: Partnered with marketing and product teams to align designs with brand identity and corporate goals, ensuring cohesive and effective messaging across campaigns.
• Project Management: Coordinated and managed multiple design projects simultaneously, ensuring timely delivery while meeting client and stakeholder expectations.
• Innovation & Problem Solving: Developed innovative solutions to design challenges, driving engagement and achieving project objectives.