• Strategic Leadership: Co-founded and shaped Funliday into a market-leading travel planning platform, attracting over 1.5 million monthly users with innovative solutions and exceptional user experiences.• Operational Excellence: Oversaw daily operations, ensuring smooth execution across product development, marketing, and business development to drive growth and efficiency.• Business Development & Partnerships: Built and nurtured strategic partnerships with travel agencies, local tourism boards, and international stakeholders, expanding Funliday’s presence in key markets.• Product Innovation: Led the development and implementation of new features, such as Funliday’s Trip SaaS and AI Targeting System, revolutionizing travel planning and marketing for users and partners.• Data-Driven Decision Making: Leveraged user data and analytics to optimize platform features and improve user engagement, achieving a conversion rate of over 15% for travel-related products.• Team Leadership: Recruited, developed, and managed high-performing teams across design, engineering, and marketing functions, fostering a culture of creativity, collaboration, and accountability.• Market Expansion: Spearheaded Funliday’s growth into international markets, particularly in Taiwan, Japan, and Hong Kong, driving adoption among diverse user bases.• Travel Martech Advocacy: Positioned Funliday as a leader in Travel Martech, offering advanced solutions that empower businesses to enhance user engagement and conversion rates.

• User Experience Design: Designed comprehensive UX flowcharts and wireframes to optimize user journeys and enhance overall usability across mobile applications and microsites.• High-Quality Visual Design: Delivered pixel-perfect UI and visual designs, adhering to brand guidelines and creating engaging interfaces for apps and responsive microsites.• Responsive Web Development: Developed responsive websites using HTML and CSS, ensuring optimal performance across multiple devices and browsers.• Cross-Functional Collaboration: Worked closely with product managers and developers to translate business requirements into effective design solutions, bridging the gap between functionality and user experience.• Agile Workflows: Contributed to iterative design processes in an Agile environment, integrating user feedback to refine and improve product designs.• Problem-Solving: Analyzed and resolved UX challenges, focusing on creating intuitive and visually appealing digital experiences.

• Visual Design & Development: Created visually engaging designs for microsites and mobile applications, ensuring alignment with brand identity and user experience standards.• Front-End Development: Delivered responsive and cross-browser-compatible HTML and CSS coding to support seamless functionality of digital products.• Collaborative Innovation: Partnered with cross-functional teams, including developers and content creators, to conceptualize and execute multimedia projects.• User-Centric Focus: Enhanced digital user interfaces through innovative design solutions, increasing audience engagement and satisfaction.• Project Management: Managed multiple projects simultaneously, meeting deadlines and maintaining quality standards in a fast-paced environment.

• Brand Design Leadership: Directed the design and execution of impactful brand web events, contributing to enhanced brand visibility and user engagement.• Strategic Brand Development: Partnered with marketing and product teams to align designs with brand identity and corporate goals, ensuring cohesive and effective messaging across campaigns.• Project Management: Coordinated and managed multiple design projects simultaneously, ensuring timely delivery while meeting client and stakeholder expectations.• Innovation & Problem Solving: Developed innovative solutions to design challenges, driving engagement and achieving project objectives.