EMS partners to major Mobile OEMs

Head - Commercial for Devices, VAS, IoT, Call center

Creating and Managing relationships in India Identify and create opportunities for Marvell based productsInteract with Marvell OEMs and ODMs and promote /support their entry in Indian marketSupport Product launchCreate Roadmaps based on Marvell technology roadmap and initiate discussions

Achievements:• Mentored the Channel development for Olive Brand.• Developments of products specific or tailor made to customer needs eg: STB, Modems, Routers• Managed a business target of 40 Mn USD in the year 2011/12. Current year target 80 Mn USD.• Created a reliable Supply chain from “Manufacturing to Logistics management” for Olive.• Developed strategic relationships with Platform partners (Chipset vendor) like Qualcomm, Marvell etc and EMS partners like Foxda, Haier etc. • Identified a Design Partner and forged a partnership in China • Creating Roadmaps and development of Olive range of GSM products (20 models) for launch in India, Indonesia and Africa• Development of First 3G integrated Netbook in India• Development of first Hybrid mobile phone model with • Development of First 3G Tablet (Olive Pad) in India• Development of the new Set Top Box and Road Map for future Products in this category• More than 5 Million Devices Managed in one calendar year• ISO registration• Balance Score Card Preparation and Management of Strategies and Initiatives• Building and Ensuring good customer relationships with new (Aircel, BEL) and existing customers (Tatas, MTS)

SCM, Device Mangement, VAS Operations

Reporting to the CSOAchievements:Logistics, Planning and Coordination:• Played a key role in the successive rollout of Non-Stop Mobile • Ensured availability of more than 1 Million handsets in one month’s time for the launch.• Worked extensively with the senior management in setting up the Logistics and Import teams in DIESL and creating best in class SLAsProduct development:• Tata Teleservices successfully developed 48 new models • New Model rollout every 3 months from strategic vendors• Development of VTS (cross functional activity)• New vendor for mass repair & refurbishment in China• FWP/FWT: 4 new models developed.• Launch of Voice SMS and Missed Call alert service.Vendor relationship management:• Managing relationship with more than 18 international vendors. Tata Tele services built excellent strategic relationshipProcess Development:• FIS tracker system developed through the ISIT team/ TCS to track devices to ensure controls through the life cycle of the product .• The FIS system was rolled out in 6 months across all circles• Development of Demand-forecast tool.Procurement costs:• Tata Teleservices discovered new prices through, active negotiations, vendor management, and supplier discovery and was successful in launching products on a regular basis at competitive pricing and saving 300 Crores in a yearAwards and recognition:• Super Star performer for the year 2007

Achievements:• Out-sourcing of Washers, Aircons and Microwave Ovens for NPI• Setting up of assembly and Contracting with Third Party for Aircon Manufacturing• Implementation of BSC initiative in the Purchase function.• Implementing a Synchronized Supply Chain for the assembly line.• Implementing Target 10 (GE cost reduction Initiative) and other best practices in the functional areas of Supply Chain.• Created the reverse logistics process with controls for Servicing Compressors.• Developed the first Air-conditioner with Power Control Feature for which Godrej Appliance had applied for a Patent.• Back to Back Warranty Management for Service function• Part of the cross functional team for developing and implementing a computerized Decision Support System for inter-functional and cross-functional processes• New Concepts like Market back pricing and Optimized Value Chain introduced.• MR for Aircon Division

Product development and Procurement of Appliances