Hello. My name is Eathar and I am a content marketer, writer, and digital strategist. In my career, I worked in-house for non-profit organizations, social start-up incubators, SaaS tech, and podcasts. I help brands reach their business goals by utilizing digital content to connect to the audience. My Story I have always been obsessed with people. I connected with people through sharing stories. I love understanding why people do the things they do and what drives them to certain decisions. That is why I chose to major in communications. By the time I graduated, this field as we know it turned upside down. It required a high level of agility to catch up with the digital world in communications; it was the major pillar. It was exciting to learn new things all the time. 📝 When I worked in TV media, I enjoyed the process of research, documenting, and writing reports. 📝I also studied political communication to get a deep understanding of messaging, strategy, and human behavior. It was a merge between psychology and communications which I loved. 📝Then I worked in the non-profit field, I had to always come up with creative ways to tell the story. It was social impact driven communications, which led to my passion for creating positive change in society. I also enjoyed taking photos, editing videos, writing for social media, and even designing proposals and presentations to make them look more visually attractive. 📝From impact driven to business driven, I stepped into content marketing. I came up with content that involved strategy focused on sparking interest and need for the product. I wrote blogs, newsletters, reports, infographics, video scripts, and case studies. When I look back, I realize I am grateful for this dynamic experience. I can use my skills wherever I go to tell stories. I can always find a way to connect with people. Stories are always relevant, even when it comes to businesses. It is the story that turns one-time customers to loyal ones.