Client Strategist
Current* Strategized and executed targeted ad campaigns across Amazon, Google, and Meta including campaign creation, bid management, and attribution links to align with Clients goals through data-driven strategies* Presented to the Client and discussed strategic insights and recommendations, leveraging analytical data to enhance campaign performance and align with broader marketing objectivesPerformed in-depth keyword research and competitor analysis, actively monitoring both organic and sponsored product rankings* Managed product inventory to optimize ad spend and ensure alignment with promotional strategies, while considering Amazon’s additional fees in an effort to reduce costs* Created visual content such as main images, lifestyles, infographics, Premium A+ Content, Brand Story , Brand Store, and product videos