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Spearheading Nestlé's ecommerce transformation, my role encompasses strategy development across all product categories, fostering capabilities within sales, marketing, and product/ category management.With 10 years of experience in managing online product portfolios, customer experience optimization, and strategic roadmap execution, I have honed my skills in cross-functional collaboration, data-driven decision-making, and user-centric design. I am passionate about translating customer insights into innovative product solutions that drive business growth.

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  Head Of Ecommerce

  Nestlé

  Mar 2021 - Present - Athens, Attiki, Greece

  1/Responsible for the negotiation with the eCustomers to drive category growth for all Nestle products-Develop the channel strategy for all product categories ( adapting and adjusting the International guidelines) 2/Responsible for the eCommerce transformation of the company (processes, teams, trainings)-Capabilities building for sales/ marketing / category managers of the company 3/Reporting to internal , external stakeholders and close collaboration with the eBusiness team in HQ 4/Develop strategies to present Nestlé products in e-commerce sites and increase traffic to existing ones ( acquisition strategy)5/Monitoring digital activation driving online sales ( campaigns, SEO, SEM, R&R)6/Explore new technologies to increase eCommerce sales / offline & online7/P&L/ Revenue/ ROI monitoring 8/Part of the DAT (digital acceleration team) of Nestle 9/Part of the eBusiness acceleration team of Nestle