Elise Batchev Email & Phone Number

• Performs data analysis and build comprehensive reports for internal stakeholders across the business.

• Collaborated with cross-functional teams to strategize, execute, and measure marketing campaigns, resulting in higher value customer acquisition and lower cost per quote.• Utilized lift analysis, statistical significance testing, and attribution analysis on performance of marketing campaigns to provide actionable insights into marketing efforts.• Presented comprehensive findings and tangible takeaways through data visualization tools such as PowerBI and Excel to senior leadership in concise and accessible language.• Automated marketing processes using R, leading to increased team efficiency and accuracy.• Aided in the creation and maintenance of internal data warehouses to increase accessibility ofdata and help standardize internal use of complex data systems.

Cary, North Carolina, United States

• Analyzed open-text responses to ensure marketing alignment with customer perspectives• Conducted advanced statistical analysis on financial data to provide insights on product performance• Presented results to leaders across SAS in an effort to bolster the voice of the customer• Consulted with internal personnel on business operations related to driving customer insights• Developed and promoted an internal survey to assess how employees are utilizing customer feedback

Tuscaloosa, Alabama

• Aided in the research of perspective in consumer purchasing and the role of platforms in marketing• Designed a marketing research experiment using virtual reality to test perspective purchasing• Presented research findings at the university’s research conference

Tuscaloosa, Alabama

• Conducted marketing research for the jewelry self-defense industry• Forecast future sales and profit margins

Taylor, Michigan

• Empowered special needs children through creative play and group exercise

Master'S Degree, Marketing Analytics

Bachelor Of Science In Commerce And Business Administration, Marketing

Activities and Societies: American Marketing Association Culverhouse Connections