Eric Bautista Email and Phone Number
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I'm a dynamic global product executive with 20 years of digital experience focused on holistic product development, advancing and commercializing emerging technology and innovation (e.g., NFTs, Web 3.0 extended reality experiences across Web, Mobile, and Wearable platforms) for multinational media and entertainment conglomerates.As a seasoned leader in digital experience development, I am responsible for end-to-end ideation, pitch, productization, and performance optimization for award-winning and industry-leading products and services. I thrive on the challenge of bringing white space and green field initiatives to life (as exemplified by spearheading The Walt Disney Company's launch into the NFT marketplace across multiple creative Francises) and lean into a model of tech advocacy through lay language. I'm most passionate about leading, mentoring, and building solid teams, and my desire is continuous learning and growth opportunities in product management, business development, and strategic partnerships. Performance-wise, I have spearheaded the vertical development of commercial digital products (resulting in over 270% ROI and +100M in operating income) and led multi-disciplinary software, hardware, and operational teams for large capital projects (15M - 60M+). In addition, I have achieved ~40M+ cost savings through yield optimization and strategic integrations with best-in-class external technology partners, Apple, Google, Microsoft, Amazon, and others. I take pride in having driven on-time/on-budget development and execution and creating impactful end-to-end go-to-market strategies for award-winning mobile iOS and Android apps. I have also delivered next-generation physical-to-digital interactive entertainment experiences (combining connected wearables with apps to enable various interactive effects) for The Walt Disney Company's domestic and global theme parks segment. My philosophy of committed, synergistic relationships has resulted in a Disney Parks international digital project partnership with Tokyo Disney Resort and Oriental Land Company, a historic first, and in-depth multi-year digital product integration/roadmap planning with Apple and Google's operating systems and devices. My ethos is servant leadership, centered on being accessible, empathetic, and honest. Lastly, but more importantly, I'm motivated by opportunities to advance diversity and inclusivity initiatives through stewardship, outreach, support, and mentorship, to help pave a path for tomorrow's leaders.
Disney Experiences
View- Website:
- disneyconnect.com
- Employees:
- 50
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Director, Digital Innovation - Business Operations | Disney Consumer ProductsDisney ExperiencesLos Angeles, Ca, Us -
Sr. Product Manager | Search Monetization & DistributionYahoo! Apr 2011 - Jun 2013Sunnyvale, Ca, UsLed Mobile Search Monetization experiments, pilot programs & partnerships focusing on new ad formats, alternative monetization models as well as syndication products for the Mobile Web & Applications. Was responsible for Mobile Search volume growth initiatives (distribution) such as design & deployment of modal search boxes, default search set triggering, enabling in-line content searching and search browser/app promotion. -
Sr. Project Manager - Mobile SearchYahoo! Oct 2009 - Apr 2011Sunnyvale, Ca, UsConstructed and managed the 2011 “steady state” operational plan for Mobile for the Yahoo! & Microsoft Search Alliance. Launched programs and processes to educate and facilitate “easy/efficient” selling & optimization of the Mobile Search product for our Field, Midmarket & offshore teams. Managed a virtual team of 25 dedicated Mobile SMEs across the US, CA & IN.Strategized new monetization ideas such as mSearch Backfill, App Marketplaces, additional ad units in key properties (i.e. mail, messenger, etc.) as well as devised critical workarounds such as carrier targeting for partner portals using custom keywords.As Yahoo! Sales & Marketing Track Lead, designed the overall account migration strategy for both Premium and Standard advertisers (plan of record, methodology, training, testing, tracking, etc.) from the Yahoo! Mobile Panama ad-serving platform to Microsoft adCenter. -
Sr. Mobile Account ManagerYahoo! Mar 2008 - Nov 2009Sunnyvale, Ca, UsManaged account migration from the Yahoo! Mobile Resource Center (MRC) platform to the Mobile Panama Ad Serving Platform for both the US and UK. Established post migration cross-team operational process flow, created mSearch proposal tools as well as categorized keyword lists to enable efficient selling and scale by our Mobile and Field sales teams. -
Sr. Creative StrategistYahoo! Mar 2007 - Mar 2008Sunnyvale, Ca, UsDeveloped the initial sales strategy and support model for Mobile Search advertisers while concurrently supporting a book of business consisting of approximately 145 advertisers. As the sole Mobile-dedicated member of the Creative Development organization, I managed to achieve 80% query coverage as well as PPC of 220% by the end of Q4 2007. -
Listing EditorYahoo! Jul 2006 - Mar 2007Sunnyvale, Ca, UsProcessed and reviewed advertiser, internal and sales submitted Pay-For-Placement search listings in a timely and efficient manner. Assisted teammates with Editorial Guidelines and general inquiry based on previous training and Customer Service experience with Yahoo! -
Search Marketing ConsultantOakwood Worldwide Feb 2004 - Jul 2006Singapore, SgManaged the strategy, creation and deployment of the entire company’s Internet advertising campaign (PPC, XML Feeds & Paid Inclusion) operating on an approximate annual budget of $312,000-$520,000. Researched and recommended alternative advertising media channels (e.g. IPTV/VoIP) and distribution networks across three sales channels to maximize ROI of alternative media outlets. Regular maintenance of the company’s worldwide Intranet portal/homepage with media content/design layout, conduct Stellent CMS training to Intranet Content Coordinators as well as provide oversight on current Intranet overhaul initiative. -
Marketing CoordinatorOakwood Worldwide Oct 2002 - Feb 2004Singapore, SgManaged media purchasing and measure advertising effectiveness for 17 properties within the Oakwood Apartment Management (OAM) portfolio. Maintained all online, print publication, and signage advertising outlets as well as research alternate forms of product marketing. Led and facilitated advertising direction to the Creative Design and Production teams. Conduct extensive start-to-finish communication and follow up with Media Account Executives and vendors on a daily basis. -
Client AdvocateOverture Services, Inc. Jan 2002 - Oct 2002Assisted advertisers with managing and troubleshooting accounts within a high volume call-center environment. Researched and addressed billing, technical, general account and editorial issues utilizing CRM software. Generated reports/gathered statistical data with MS Excel and EPS for Editorial Committee Meetings. Provided support through e-mail and phone communication.
Eric Bautista Skills
Eric Bautista Education Details
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University Of California, RiversideManagement Information Systems -
Massachusetts Institute Of TechnologyMastering Innovation & Design Thinking
Frequently Asked Questions about Eric Bautista
What company does Eric Bautista work for?
Eric Bautista works for Disney Experiences
What is Eric Bautista's role at the current company?
Eric Bautista's current role is Director, Digital Innovation - Business Operations | Disney Consumer Products.
What is Eric Bautista's email address?
Eric Bautista's email address is er****@****ney.com
What is Eric Bautista's direct phone number?
Eric Bautista's direct phone number is 1 (800) 328*****
What schools did Eric Bautista attend?
Eric Bautista attended University Of California, Riverside, Massachusetts Institute Of Technology.
What skills is Eric Bautista known for?
Eric Bautista has skills like Mobile Devices, Online Advertising, Product Management, Online Marketing, Search, Monetization, Project Management, Sales, Product Marketing, Ppc, Agile Methodologies, Sem.
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