Ebba Nilsson Email & Phone Number

Sweden

Stockholm, Sweden

Stockholm, Stockholm County, Sweden

Supporting the development and execution of annual business plans to deliver Nordic business objectives. Driving growth of the brands through development and execution of the full marketing mix, supported by consumer and market insights.- Develop annual and long-range brand strategies to deliver on the business objectives.- Identify the brand “Do’s” to deliver on the brands purpose and consumer relevance. - Lead the execution of plans by using global assets or by developing local communication assets. - Craft multi-channel media and partnership strategy. - Consumer insights, market data analysis and KPI tracking. - Stakeholder management with internal and external partners (media/creative/PR agencies).- Brand Marketing Investments (BMI) management.- Portfolio strategy: management, analysis and optimisation of current product portfolio.- Business case, P&L responsibility. - End-to-end project management for new product launches and renovations.

Copenhagen Area, Capital Region, Denmark

At Carlsberg I was connected to the Global Carlsberg Branding team and as such, amongst other things, involved in the Liverpool FC sponsorship, hospitality program and supporting the markets with diverse marketing activities.Working specifically with the following:- Coordinate global conferences and events- Coordinate ticket & hospitality program for sponsorship properties- Coordinate consumer faced activities across sponsorship properties - Ad hoc administrative tasks across the Carlsberg team

Copenhagen Area, Capital Region, Denmark

Assisting the two Brand Managers with the whole portfolio of brands: Moët & Chandon, Veuve Clicquot, Ruinart, Dom Pérignon, Krug, Hennessy, Ardbeg, Glenmorangie, Belvedere and Estates & Wines. Working specifically within the following fields:- Developing local brand strategies- Digital and influencer marketing - Planning and logistics - Project and event management - Merchandising and visibility creation - Sponsorship and brand partnerships- Public relations

Copenhagen Area, Denmark

Assisting the two Brand Managers with the whole portfolio of brands: Moët & Chandon, Veuve Clicquot, Ruinart, Dom Pérignon, Krug, Hennessy, Ardbeg, Glenmorangie, Belvedere and Estates & Wines.

Copenhagen, Capital Region, Denmark

Being a part of and assisting the PR and Marketing departement, I was responsible for: - Coordinating the seasonal PR samples and press requests - Communicating with external PR agencies worldwide- PR reporting - Collecting press clippings - Updating and managing the PR Showroom Moreover I assisted with:- Influencer marketing - Assisting at photo shoots - Event planning (the SS17 show for Copenhagen Fashion Week)

Copenhagen, Capital Region, Denmark

Master'S Degree, Brand And Communications Management Msc In Economics And Business Administration (Cand.Merc.)

Master Thesis: "Managing Open Innovation in the Presence of Grand Environmental Challenges: Identifying Stakeholder Co-Creation.

Bsc (Hons) Management Degree, Management, Class Ii Upper Division

Activities and Societies: Cass Scandinavian Business Society, Cass Luxury goods and Fashion Society Final Year Project/Dissertation: "Are.

Additional Undergraduate Courses - International Summer University, Economics And Business Administration

Change Management and The Values-Driven Organisation( 2018), Undergraduate Managerial Accounting (2018), Principles of Microeconomics –.

Advanced English Course, Ielts Course, C1–Level

Economics, Entrepreneurship, Social Science And Economics