• Led cross-departmental communication for digital design and photo art direction for email campaigns and social media assets.• Coordinated assets from concept to completion, ensuring seamless execution and high-quality deliverables.

• art director & designer for bi-weekly homepage refreshes, up to 16 weekly emails, quarterly concepting, cross-brand partner projects & credit card events• partnered with print designer, project managers, ecomm leaders, brand management & merch teams to collaborate on promo planning & content through the customer lense• utilized performance & conversion metrics to optimize UX/UI on both homepages & emails• partnered with development team to create new technical homepage files that translated clearly from design to live on site

• planning, execution and management of a large range of content development initiatives• partners with cross functional business teams to flow content into the primary photo, working with the internal photography team to produce still and interactive content• supports Sr. Director on defining creative process for content studio including the development of an automated photo request system and sample submission process• leads all photography visual content execution as a key production partner to the entire Creative Studio and Marketing teams as well as all external agencies• provides photo art direction for all still life and lifestyle photo shoots while making sureto complete all projects on time and within budget• developed new photography process and style guide for all internally created packagingwith a projected savings of $800,000 per year all while ensuring that each image is used across all channels thus eliminated duplicate photo requests and additional resources• co-created new universal lighting for all on-figure photography which aligned all PCHI divisions to receive sharable omni-channel assets• manages photography shoot planning, sample procurement, and photographer andstylist resource planning while supporting the team as a prop/food stylist when needed• develop, manage and control the master photography plan, including but not limited to, workflow process, approval coordination, distribution of final assets, retouching and overall timing for all projects• lead daily/weekly internal status meetings to ensure workflow is on-time and mange project content quality, budgets and schedule

• lead creative team of copywriters, designers, studio partners for omni-channel campaign projects from concept decks, executive presentation meetings, photography/videography (in-studio/location still-life & on-figure), design execution & final production release• mentored/trained new all incoming and existing creative staff on process, voice & brand standards for all digital, direct mail and broadcast advertising• lead monthly turn-in meetings between creative, art buying, styling & buying teams to coordinate available merchandise with creative strategies & concept stories• responsible for day-to-day planning, selecting crew/photographers/stylists with in-house partners, reviewing casting, & scouting for photoshoots• created process to standardize all photo markup comments between designers & retouchers • developed a standardized step-by-step process for design execution for direct mail projects & trained creative staff saving almost 2 weeks in design time & optimizing resources• set new timing standards for file release, to production, resulting in a minimum of 4 extra days design time at bluelines• acted as on-set food stylist during photoshoots saving over $3000 per shoot• received numerous recognition awards for interdepartmental collaboration• participated in creative team competitive research presentations to understand our competition and react to the changing markets • promoted from Assistant AD to AD in 2017

• concepted/designed editorial stories, opening spreads & layouts pages for direct mail magalogs including CUSP & “the book”• designed & implemented new template/image library system for all standard pages for “the book” saving over a week in design time• vendor manager for external design agencies & file management companies• lead for transitioning all concepting/design of “the book” from outside agency in house• design team lead in collaboration with copy writers to develop & execute a new design concept overhaul for “the book” to include editorial stories• developed pagination planning for all pages in “the book” including breakdowns, cheat-sheets, printer guidelines & standards • singular design/communication liaison between all creative & production teams• created internal process between art & production teams saving 2 weeks back-end file prep time• promoted from mac artist to designer in 2010

• project manager, illustrator & lead designer for Coushatta Heritage Center (CHC) responsible for internal and external environments including all display & scenic design • a/v, interactive, lighting & architectural vendor manager responsible for construction/integration in CHC • coordinator for all fabrication/construction with in-house carpenters, painters & display designers for CHC• designer/illustrator for all company branding for internal & external marketing materials• project designer/illustrator for external clients such as Chuck E. Cheese, GENBAND & Dallas Museum of Nature & Science

• lead manager for up to 9 designers to concept & execute all design projects from concept to printer file release• maintained legal/mailing standards for all direct mail pieces• art director for 6 external clients as well as all company branding/marketing materials• design coordinator between clients, copy, client services & production managers • creative lead for project kick-off meetings with production managers on budgetary & design requirements

• art direction and production of all national marketing materials, including but not limited to National and Puerto Rico inserts, ROP, in-store handouts for all retails chains, insert coupons and statement inserts for all national mailings, and creative materials for marketing campaign and in-store signage• collected pages for prepress and hand built mock-ups for creative meetings. • trained contractors in various areas of the department and worked with Buyers, Prepress, Merchandising, Creative Supervisors, Directors, Editing, and Copywriting from start to finish on all creative

• lead designer responsible for publication advertisements , corporate marketing campaigns and branding• worked directly with outside vendors, Product Managers, Web Designers, event planners• attended press checks and supervised printing of all collateral• lead concept designer for all direct-mail pieces, catalog covers, line cards, internal marketing documents, all advertisements for over 50 magazines• lead designer for all digital advertising such as banner ads, animated ads, and e-newsletter, online Press Releases and Media pages, tile ads, homepage, and other internal intranet pages.

• lead designer for all internal and external events, marketing, special education programs and presentations. • designed large format posters for all internal and external presentations for a staff of surgeons, Board Members, and Public Relations• acted as assistant and photographer for all major hospital events• assisted in design of logos, T-shirts, event signage and other branding projects