I am a dedicated brand-builder with a passion for hand-crafted spirits and a pioneer in the mezcal industry in the United States. I thrive on the challenge of opening new markets for innovative libations.As a specialist in agave spirits and an importer of Mexican beverages to the US, I have successfully established a nationwide brand presence from the ground up. In March 2018, the CRM recognized my contributions, honoring me with the title of Global Mezcal Ambassador and acknowledging my expertise and leadership in the alcohol industry. Also, I served as a Managing Partner at Wahaka Mezcal from 2013 to 2024.I am the Co-owner of Back Alley Imports, a company dedicated to bringing high-end Mexican spirits to the US market. In addition, I've recently taken on the challenging role of North America Sales Director for Marca Negra Mezcal. I'm responsible for driving sales and expanding the brand's presence in the region.Originally from Mexico and a citizen of the world, I speak Spanish, English, and French fluently. I am also an author of Spanish, English, German, and Japanese articles. My work can be found on my blog: http://mezcalando.com/