Eben Conopask Email & Phone Number

New York, New York, United States

Managing clients within the Finance/Investment Banking and Spirits industry Focusing on creative comms, branding, brand strategy, corporate strategy, digital/social campaigns, video/content/broadcast production

Greater New York City Area

Clients: Davis Polk & Wardwell and Western Asset Management CompanyManaged and led both relationships. Worked with and managed the relationships of the C-Suite, CMOs and a variety of marketing managers. Managed the project burn, resource allocation and all client needs. Davis Polk & Wardwell (New York based global law firm) - Engagement included the following key initiatives: > Full end-to-end rebranding, which included the rebranding of: * All brand assets * The internal and external print and digital marketing collateral * The company website which required a Discovery, Definition, Content and UX Strategy, UX development, Redesign, Development and platform upgrade on the latest Drupal system. Western Asset Management Company (Pasadena based fixed income investment firm)- Engagement included the following key initiatives: > A full rebrand including: discovery, definition, design and initial website architecture. > The company's first-ever mobile app. The app promotes the company's consumer facing thought leadership content on the fixed income markets. > A paid digital media proposal including media plan, budget allocation, creative concepting and execution.

Greater New York City Area

Clients: Revlon, Inc. Massage Envy, Moet-Hennessy USRevlon - Account lead of a 40+ person, cross-discipline team for a full digital business transformation engagement to stand up an in-house digital center of excellence (DCoE) within Revlon. - Engagement included the following tracks of work: > Digital Organizational Change Management > Digital Business Strategy > Digital Process Definitions and Improvements > Creative Brand Strategy > Social & Influencer Marketing > SEO Marketing > Data & Analytics Recommendations > Technology Stack & Recommendation > eRetail Strategy and Enhancements - Created, managed and led contract creations and negotiations.Massage Envy - Account and Strategy lead managing a team of eleven SMEs as the overall agency of record (AOR) focused on driving new membership (Acquisition) and increasing current membership usage (Retention). - The engagement consisted of following key areas: > Rebranding Campaign > TV and Radio broadcast (e.g., concepting, shooting, post-production, etc.) > Social and Digital Strategy and Roadmapping > Social and Digital Creative Campaign creation and execution > Launch of the brand's first new service called "Stretch" (the first one in 15 years) across brand, broadcast, social and digital channels - Created, managed and led all contract and SOW negotiations. Moet-Hennessy - Led a Publicis Groupe interagency team of six SMEs (across four Publicis offices) supporting and evolving Hennessy's US brand website focusing on CRM digital growth opportunities. - Created, managed, and led all contract and SOW negotiations.

Greater New York City Area

Clients: JP Morgan Chase, Massage Envy, Google JP Morgan Chase - Led the Chase Retail Consumer Bank and Chase Private Client Wealth Management digital lines of business. Growing the account by 300%. - Managed a team of seven SMEs. - Drove the integrated digital and social campaigns while building out new mobile and responsive websites. - Developed a strategic Connections Plan for the Chase Private Client line of business which included defining digital profiles, customer journeys and use cases to help define a better customer experience through to acquisition. - Managed all agency partner relationships. Massage Envy- Managed a diverse cross-functional team of seven SMEs working across brand, broadcast, social, and digital projects. - Agency lead for all broadcast on-site shoots and productions. - Led the successful pitch that moved ROAR from Social AOR to overall AOR, increasing the account's revenue by nearly 400%.- Managed all agency partner relationships.

Greater New York City Area

Clients: Comcast / XFINITY - Led Comcast's Acquisition, Rapid Response, and Competitive based 360 campaigns from concept to execution. Campaigns included heavy TV and Radio broadcast productions, digital banners/paid media, owned media and all print collateral.- Led the development and creation of Comcast's first Adobe supported Dynamic Ad Targeting (DAT) campaign and first digital and social Refer-A-Friend program. - Agency team lead for Comcast's paid media digital campaigns. - Managed the account's digital team consisting of 4 Account Executives. Managed all client relationships and set strategy for digital campaigns.

Greater New York City Area

Clients: Comcast / XFINITY

Greater New York City Area

Clients: Comcast / XFINITY

Greater New York City Area

Clients: Verizon / FIOS Direct Response campaigns for the Verizon Copper and FiOS lines of businesses. Focusing the following channels: Direct Response TV & Radio, Direct Mail, FSIs, ADVOs, Bill Inserts, Valpaks and Billboards.Analyzed results to provide post-campaign recommendations for ensure business growth from campaign success.

Greater New York City Area

Clients: Verizon / FIOS

Bachelor Of Arts, History

Activities and Societies: Phi Alpha Theta Major in Latin American History Minor in Spanish

Cont. Ed., Copy Writing

Activities and Societies: Creative Thinkers Wanted Class http://creativethinkerswanted.blogspot.com/

Cont. Ed., Copy Writing/Creative Concepting

Activities and Societies: Ad Concepts I http://www.themissionnyc.com/

Education record