Anna Ebert Email & Phone Number

Train. Empower. Grow. We believe it's possible for all brands to be awesome at social media. And small businesses know their business better than anyone. Through easy-to-use, fast, hands-on education we empower brands to earn the digital visibility they deserve through multiple education options, including: Community Membership, Business Training, Deep-Dive Assessments & Actions Plans, or DIY Classes. Created for real business people with realistic resources.

Phoenix, Arizona Area

To continue achieving lead goals, strategy has included using reporting to optimize existing social media channel performance and budget usage, identifying new digital opportunities and creating compelling content that supports the organization-wide content calendar to engage, retain and amplify brand awareness. Additional focuses include leveraging existing content creatively, mobilizing more community members online on behalf of the organization and equipping key team members with training and policies necessary to represent the organization in the digital space.

Phoenix, Arizona Area

SOCIAL MEDIA SPECIALIST (November 2014 - July 2015)Digital Content Growth-Exploring new and audience-relevant digital content opportunities and social media channels.-Developing creative and sustainable digital content strategies to increase online brand visibility, generate additional content and drive online visitor traffic without additional team resources. -Continuously evaluating digital and social media efforts through pre-set metrics and performance analytics to determine next steps. Community Management: -Continued managing CEA’s MOJO program (student bloggers and photographers) and the CEA MOJO blog in a way that allows students to share their study abroad journeys through a corporate blog and social media platforms. Since September 2014, the MOJO program has included almost 70 MOJO students. -Continued managing CEA’s social media community experience and engaging with participants, including prospective customers, current customers and alumni through those channels. This content formula includes pairing users’ interests and company messaging needs in a way that appeals to online community participants. Additionally, began leveraging brand advocates offline as part of the community-building strategy.-Continued being the corporate social media resource for CEA’s university and Millennial social media marketing efforts. SOCIAL MEDIA COORDINATOR (March 2014 - November 2014)Managed existing social media channels (including Facebook, Instagram, Twitter, YouTube) and began analyzing and optimizing their performance through a variety of analytics.Managed student Mobile Journalist (MOJO) blog program and redesigned the program to not only include student blogging, but also photography, social media and video. As part of this program re-launch, I worked with another team to migrate the CEA MOJO blog to WordPress and find a template that would meet the program’s needs.

Phoenix, Arizona Area

-Executed day-to-day content strategy for Facebook and Twitter.-Responded to community engagement.-Managed content calendar based on client's upcoming initiatives.-Evaluated activity performance through analytics and reporting.-Provided industry best practices and relevant team education.

Phoenix, Arizona Area

This position allowed me to work in a wide variety of social media and internal and external communications roles. I was able to start the company Facebook Fan Page in 2009 and I managed writing the content, maintaining editorial calendars and engaging members of these online communities throughout my time in this position. I also managed the corporate Twitter account and used tools, such as Hootsuite, to monitor and plan social media content. This position also included writing web content and making website content updates, in addition to writing, proofreading and working with many other departments to create print marketing support pieces targeting the pediatric community (patients and physicians). I also worked heavily with Constant Contact on a variety of projects and was responsible for monitoring and reporting on the company’s online reputation across a variety of sites.

Phoenix, Arizona Area

Manage organization social media accounts (Facebook, Twitter, YouTube & LinkedIn) for the purpose of promoting DrugFreeAz.org's mission and key messages to parents and maintaining relationships with community members and local organizations. This includes maintaining a consistent online presence, engaging these community members and using social media management platforms (Hootsuite).Manage DrugFreeAz.org's editorial calendars (social media, e-newsletter & blogs) to maintain consistency, raise awareness for key messages and promote organization-related topics in a timely manner.Use reporting tools, including Facebook Analytics, Google Analytics and e-newsletter analytics, to report online engagement and then use that data to make appropriate recommendations for future content.Support a variety of parent-related programs (six-session workshops and shorter presentations). Includes coordinating outreach, determining event logistics and scheduling for the Program team to meet grant requirements.

Kunming, Yunnan, China

This opportunity allowed me to spend a year working with university students teaching speaking and writing classes. Throughout both semesters, I created lesson plans based on the class requirements, taught a full-time schedule and completed the required grading and administrative paperwork for each course.

Des Moines, Iowa Area

Wrote and proofread travel-related content to support client presentations and ongoing programs. This position also provided the opportunity to represent my team by managing the content for the roll out of an internal employee incentive program.