Beth Gillette Email & Phone Number

New York City Metropolitan Area

Chicago, Illinois, United States

• Spearheaded creation of full beauty department and manage all aspects of beauty vertical, including editing and overseeing production of all beauty content
• Ideate, write, edit, and package beauty features daily
• Research and report on beauty trends, strategy, SEO, and initiatives to executive team and writers
• Develop relationships with brands and PR for paid and editorial partnerships
• Manage team of five regular contributors and a host of freelancers across beauty and wellness
• Produce engaging paid content for beauty and wellness brands, including copy, photography, and graphics

Greater Chicago Area

• Managed Facebook account and content partnerships; track and report all metrics and strategize content ideas based on analytics
• Implemented affiliate link strategy resulting in over $100k in revenue in 2020
• Copy edited all content on TheEverymom.com for AP Style and grammar
• Wrote content on beauty, wellness, and sex daily

Chicago, Illinois

• Pitched, wrote, and edited stories daily on beauty, plus-size fashion, sex, and wellness
• Copy edited all articles on TheEverymom.com for grammar and style
• Worked with brands to pitch and produce content that promotes their vision + products
• Managed The Everygirl's content partnership program with other publications and bloggers
• Utilized Google Analytics to track top stories for promotion on social media
• Developed content promotion strategies for The Everygirl's Facebook and schedule posts daily

Chicago, IL

• Developed and spearheaded the Sex section of the site, writing over 25 high-performing pieces in the first six months
• Increased site weekend traffic by 57% with articles on plus-size fashion, beauty, sex, and wellness
• Pitched story ideas to Editorial Director and editorial team weekly
• Wrote articles weekly on topics such as women's health, beauty, fashion, and lifestyle to 1M+ monthly viewers
• Sourced images for articles that fit The Everygirl brand
• Formatted articles into WordPress

Greater Chicago Area

• Take photos for online auction containing 200+ items
• Upload auction content to Black Tie, an auction holding program
• Tend to in-office tasks as needed

• Wrote headlines and decks for all pieces in the magazine and in digital
• Organized, shot, and edited product photos for publish
• Maintained a list of press contacts and built relationships for product inclusion and branded content
• Worked closely with Managing Editor to enhance readership through data-driven strategy, content plans, and new editorial tentpoles

Chicago, IL

• ELECTrified is a blog aimed at engaging college students in the 2016 Presidential Election. Story Editor is tasked with editing all content and publishing it to the blog. I went above that description by doing our.
• Responsible for editing all content before publishing
• Create engaging content weekly that would further mission statement
• Work with Audience Engagement Coordinator to publish content on social media platforms (Facebook and Twitter)
• Takes photographs and creates graphics when needed

Bachelor Of Arts - Ba, Multimedia Journalism

Activities and Societies: Designer, Staff Photographer, Social Media Coordinator, and Reporter for MOSAIC Magazine; Contributing Writer.

Diploma

Reporter, Culture Editor, Associate Editor, Online Editor, and Editor-In-Chief of the award winning student newspaper, The Lantern; member.