Beth Gillette Email & Phone Number

New York City Metropolitan Area

Chicago, Illinois, United States

Spearheaded creation of full beauty department and manage all aspects of beauty vertical, including editing and overseeing production of all beauty content• Ideate, write, edit, and package beauty features daily• Research and report on beauty trends, strategy, SEO, and initiatives to executive team and writers • Develop relationships with brands and PR for paid and editorial partnerships• Manage team of five regular contributors and a host of freelancers across beauty and wellness• Produce engaging paid content for beauty and wellness brands, including copy, photography, and graphics• Curate and produce Instagram photos, videos, and Stories to accompany the beauty section• Interview experts in the beauty industry; curated a list of top contacts for writers on staff• Promote the beauty section across all channels and platforms

Greater Chicago Area

• Managed Facebook account and content partnerships; track and report all metrics and strategize content ideas based on analytics• Implemented affiliate link strategy resulting in over $100k in revenue in 2020• Copy edited all content on TheEverymom.com for AP Style and grammar• Wrote content on beauty, wellness, and sex daily

Chicago, Illinois

• Pitched, wrote, and edited stories daily on beauty, plus-size fashion, sex, and wellness• Copy edited all articles on TheEverymom.com for grammar and style• Worked with brands to pitch and produce content that promotes their vision + products• Managed The Everygirl's content partnership program with other publications and bloggers• Utilized Google Analytics to track top stories for promotion on social media• Developed content promotion strategies for The Everygirl's Facebook and schedule posts daily• Created engaging beauty and lifestyle Instagram Stories for over 1M followers• Managed the site submission box by identifying pitches that fit the site’s mission and brand tone

Chicago, Il

• Developed and spearheaded the Sex section of the site, writing over 25 high-performing pieces in the first six months• Increased site weekend traffic by 57% with articles on plus-size fashion, beauty, sex, and wellness• Pitched story ideas to Editorial Director and editorial team weekly• Wrote articles weekly on topics such as women's health, beauty, fashion, and lifestyle to 1M+ monthly viewers• Sourced images for articles that fit The Everygirl brand• Formatted articles into WordPress • Scheduled and posted content to Facebook with over 150K followers

Greater Chicago Area

• Take photos for online auction containing 200+ items• Upload auction content to Black Tie, an auction holding program• Tend to in-office tasks as needed

• Wrote headlines and decks for all pieces in the magazine and in digital• Organized, shot, and edited product photos for publish• Maintained a list of press contacts and built relationships for product inclusion and branded content• Worked closely with Managing Editor to enhance readership through data-driven strategy, content plans, and new editorial tentpoles

Chicago, Il

ELECTrified is a blog aimed at engaging college students in the 2016 Presidential Election. Story Editor is tasked with editing all content and publishing it to the blog. I went above that description by doing our entire WordPress design and working closely with our Audience Engagement Coordinator on social media. • Responsible for editing all content before publishing• Create engaging content weekly that would further mission statement• Work with Audience Engagement Coordinator to publish content on social media platforms (Facebook and Twitter)• Takes photographs and creates graphics when needed

Bachelor Of Arts - Ba, Multimedia Journalism

Activities and Societies: Designer, Staff Photographer, Social Media Coordinator, and Reporter for MOSAIC Magazine; Contributing Writer.

Diploma

Reporter, Culture Editor, Associate Editor, Online Editor, and Editor-In-Chief of the award winning student newspaper, The Lantern; member.