Advertising Specialist
CurrentCampaign Management and Optimization: Managed Amazon Ads budget allocation and strategy, optimizing performance with tools like Helium10, Jungle Scout, and Keepa. Analyzed CPC data for informed decisions.Reporting and Performance Analysis: Prepared reports on CTR, CRO, and ROAS. Created Portfolio & Search Term reports to minimize wastage and ensure budget efficiency.Product Sourcing and New Product Launches: Utilized DataDrive and DataRova for data-driven product sourcing and launches. Optimized bids during deal times using BULK files, and developed SEO-optimized content for listings.Supply Chain Management and Order Fulfillment: Handled procurement, purchase orders, and logistics to ensure timely delivery and inventory availability. Implemented strategies to optimize supply chain efficiency and reduce costs.