In addition to manager duties:— Hire, train and manage Assistant Manager of Social Media and Communications.— Lead big picture social media strategy— Launched TikTok in June 2022 that is steadily growing with viral success — Increasing earned media for research and conservation, art, agriculture and horticulture initiatives_________________________________________________________________________2024: American Public Gardens Association Conference Presenter:-- Internal and External Social Media Collaborations, co-presented with New York Botanical Garden and San Diego Botanic Garden-- Science Communications, co-presented with Morten Arboretum and San Diego Botanic Garden

-- Manage media relations, social media and marketing-led video storytelling.-- Manage contract photographer and videographer-- Serve as producer of short videos that celebrate the Gardens' important horticulture, conservation, accessibility and inclusivity initiatives. -- Earned media outreach elevated the Gardens to a new level of national recognition. -- Launched the Gardens' Instagram in 2013-- Social media campaigns continually grow and diversify audience engagement with branded series that share plant/environment education in creative, humorous and thought-provoking ways. -- Spokesperson for most on-camera, phone and radio interviews about a variety of Gardens' subjects. -- Served as editor of the quarterly member magazine and annual report for three years. -- Website admin as needed ________________________________________________________________________2018 American Public Gardens Association Conference:-- Organizer and presenter on panel on Social Media for Public Gardens-- Presented during a marketing session about the 2015 Corpse Flower PR and Social Media campaign

Led the PR and social media campaign for the inaugural Denver Design Week, a showcase for the region’s best architecture, interiors, art, brands and technology. Over the course of the campaign, the FB, IG and TW social platforms exponentially grew in followers and engagement. More than 60 earned media hits were secured including Colorado Public Radio's "Colorado Matters," The Denver Post, 5280 magazine, Westword and FOX News. Nearly all of the 28 events sold out!

In addition to Media Relations Coordinate duties: produced MCA Stage promotional videos, media training, speech writing, crisis management, large-scale multimedia press preview production, coordinate publicity efforts with partner organizations and artist management or galleries, website content management and blog copy-editing.

Promoted the museum's ground-breaking contemporary art exhibitions, education and performance programs, along with special events and the MCA Store. Coordinated press interviews with renowned artists including Mark Bradford, Jenny Holzer, Kerry James Marshall, Jeff Koons, Catherine Opie, Laurie Anderson and Olafur Eliasson. Launched press outreach for the MCA Store that garnered regular product listings and shop features in local and national outlets. Supervised department intern.

Special event execution for promotional celebrity appearances, fashion shows, book signings, children's events and philanthropic partnerships. Website and in-store copy writing, managed volunteer staff, organized branded float and Santa Bear presence in the Chicago Thanksgiving Day Parade, celebrity green room and on-site services preparation.