Marketing Executive focused on Innovative Newsletter Publishing, Lead Generation, and building Effective TeamsFamous Writer Milan Kundera once said, "Business has only two functions - marketing and innovation."​Great marketing leaders are those who are able to bring these two concepts together to not only succeed in reaching goals, but also exceeding them by creating formulas for scalable growth. Over my 23+ years of real-world experience, I've dedicated my leadership to finding creative ways to reduce overhead through automating the basics, creating key performance indicators and key results areas to guide performance, and identify strategic goals. Of course, having goals and metrics is one thing; being able to continuously bust through goals and set new company records for marketing growth and sales growth combined is an entirely different concept. By creating an environment where innovation and growth are not only welcomed, but are supported, I've been able to spark improved performance methods of lead flow by more than 2,200% in only a few years. I've learned that developing effective teams is the most important thing that we can do as leaders. As John C. Maxwell says, "leadership is not about titles, positions or flowcharts. It is about one life influencing another."​ Through purposeful direction in helping future leaders in our organizations succeed, we can develop a framework for a future in our businesses that will take us to new heights. My primary areas of expertise focus on results-driven marketing at the executive level including creating and implementing marketing strategies, recruiting and developing effective teams, affiliate marketing, and innovate lead generation techniques. I’m also experienced in workflow management, online presence expansion through social media marketing, search engine optimization, and search engine marketing.