Ellen Beth Levitt, Communications And Public Relations Leader Email & Phone Number

Chicago, IL, US

• In this full-time role, I amplify awareness of HCSC’s Health Care Management Division through effective communications strategies and tactics. The division includes Population Health, Quality and Accreditation.
• Collaborating with executive leaders on messaging and events, such as town halls, to inform and inspire staff.
• Developing comprehensive communications plans to promote enterprise-wide campaigns.
• Creating engaging articles, video interviews and other content that highlights business initiatives and successes.
• Wrote the content and managed the development of a new employee health and wellness website featuring all of the company’s fitness, behavioral health and nutrition programs and resources.
• Developed a comprehensive communications plan to promote an enterprise-wide employee health campaign. Crafted the leadership messages and newsletter articles and oversaw all creative assets. Coordinated with.

Boston, Massachusetts, US

Created thought leadership content published as blogs and bylined articles for a variety of healthcare-related tech and biopharma clients while serving on multifaceted client PR teams.

• Enabled a variety of organizations and companies to amplify their visibility, promote their expertise and improve engagement with key audiences by:
• Creating strategic communications and public relations plans.
• Writing/editing news and feature content including blog and newsletter articles, news releases, bylined articles, podcast interviews, speeches, social media content, case studies and other marketing materials.
• Generating media coverage and preparing executives and subject matter experts for media interviews
• Consulting on crisis communications strategy.
• Creating statements and B2B messaging to clients related to COVID-19 and other issues.Clients have included Vizient, American Society for Reproductive Medicine, Iris Telehealth, Rett Syndrome Research Trust, Globe Life.

Dallas, Texas, US

Wrote news releases on scientific studies published in American Heart Association professional journals, such as Hypertension and Circulation. Used my experience in interviewing researchers, understanding scientific findings presented in published manuscripts and communicating the significance of study results for the media and general public.

Plano, TX, US

• As this nonprofit educational institution's first and only communications professional, I increased awareness of CAIL’s five institutes and overall mission to improve the administration of justice in the United States.
• Developed, managed and measured internal and external strategies to engage the organization’s members, faculty and program participants.
• Significantly raised awareness through news releases, news events, social media and website content and by producing CAIL’s first annual report in 19 years.
• Generated significant media coverage on all Dallas-Ft. Worth news outlets as well as on CNN, NBC’s Today Show and CBS Evening News and placed a significant Op/Ed piece on ethical training of police officers.

• Provided communications planning, media relations and writing/editing services across diverse industries:
• Developed content for global skincare company’s employee intranet highlighting North American business achievements. (Contractor position).
• Advised on corporate media strategy to promote thought leadership of an international healthcare company.
• Developed a comprehensive proposal to drive new business development opportunities for a large PR agency.
• Communications media outreach for U.S. congressional candidate’s healthcare & environmental events.
• Freelance writer/editor for Cancer Treatment Centers of America and Academic Partnerships.

Dallas, Texas, US

• Built and led a vibrant internal communications program for this 15,000-employee health sciences campus that includes two hospitals, one of the nation’s largest medical schools, a graduate school for biomedical.
• Established, implemented and led a comprehensive, multifaceted internal communications program to inform and engage employees throughout the enterprise to improve understanding of institutional priorities and develop a.
• Developed editorial guidelines and audience-focused news and feature content for all employee communications channels to increase readership and employee engagement.
• Transformed the format of the weekly employee email newsletter by instituting a digital marketing platform, resulting in a 200 percent increase in the “open” rate of the campus newsletter within six months.
• Created and managed leadership communications plans, messaging and manager toolkits. Partnered with HR and cross-functional work groups to communicate policy and technology changes, such as implementation of a new.
• Initiated and developed the department’s first crisis communications plan to respond to emergencies, inform the media and public in a timely way and maintain the professional brand of the organization.

Dallas, Texas, US

• Developed and implemented a strategic plan to enhance external and internal communications practices of Tenet’s 80 hospitals, outpatient division and employed physicians group. Reported to VP of Corporate Communications.
• Provided ongoing strategic advice to hospital PR staff and executives throughout the company regarding proactive and reactive media issues.
• Produced the first Communicators Handbook for PR staff across the company covering key topics such as media relations, patient privacy regulations and crisis management.
• Launched awareness of a new brand of urgent care centers and corporate quality initiatives with toolkits of news releases, leadership memos, posters, and internal communications materials.
• Partnered with Chief Medical Officer and Chief Nurse Officer to create a comprehensive plan to promote patient care quality and safety among clinicians at all Tenet hospitals and outpatient facilities and raise.
• Developed strategy and wrote/edited communications for staff at all hospitals outlining crucial preparation, training and equipment information as a communications representative on the Ebola Incident Command team.

Baltimore, MD, US

• Managed media relations and communications for key divisions and programs, including the Johns Hopkins Heart and Vascular Institute, Pulmonary and Critical Care Medicine, Urology, Medical Education, Nursing.
• Proactively generated coverage and responded to reporter requests, interviewed physicians and researchers, wrote news releases, prepared and scheduled physicians and patients for interviews and developed strategy for.
• Achieved extensive positive coverage in dozens of national and local news outlets. Achieved a 32-percent increase in media hits for the Heart and Vascular Institute from FY 2012 to FY 2013.
• Generated more than 30 media stories about a new hospital building to generate awareness and excitement among patients, referring physicians, alumni, donors, media and the public. Produced news releases on the.
• Promotion of the new hospital won Campaign of the Year: Ragan's 2013 Health Care PR and Marketing Awards, New Clinical Building Opening, and PRSA: Best in Maryland Finalist, Media Relations: A New Hospital for a New.
• Wrote and served as managing editor of Cardiovascular Report, a quarterly print and electronic Johns Hopkins publication mailed to more than 50,000 physicians across the U.S. to generate referrals and increase.

Baltimore, MD, US

• Raised local and national awareness of the expertise, programs and services at the 757-bed academic medical center located in Baltimore by leading media relations and PR and developing new opportunities to reach health.
• Initiated, created and led a streamlined, proactive a joint media relations program for the University of Maryland Medical Center and University of Maryland School of Medicine as a one-stop resource for reporters and.
• Generated extensive media coverage of the kidney transplant program, enabling the Medical Center to become #1 in the nation in kidney transplant volumes for two years and establishing medical center as a center of.
• Achieved a positive, 6-page cover story about our care of a cancer patient in the US News & World Report Best Hospitals Issue (even though our hospital was not on the Best Hospitals Honor Roll).
• Worked with Mike Wallace & his 60 Minutes crew on a positive 12-minute story showcasing compassionate physicians and nurses in a story on how medical technology impacts end of life treatment.
• Created, produced and on-camera hosted a TV show called Maryland Health Today for 16 years on cable TV channels statewide. As a video podcast series, the program received almost 70,000 views each month and boosted.