Reporting to the BI Manager the Marketing Analytics I have the responsibility for leading a function core to how Firstleaf approaches marketing - with data at the center of everything the company does, and as a strategic advantage. Contribute and lead across the full stack of marketing analytics disciplines: media analytics, digital product analytics, and customer analytics. Partner closely with other Marketing leads to define where analytics can best be applied to improve… Show more Reporting to the BI Manager the Marketing Analytics I have the responsibility for leading a function core to how Firstleaf approaches marketing - with data at the center of everything the company does, and as a strategic advantage. Contribute and lead across the full stack of marketing analytics disciplines: media analytics, digital product analytics, and customer analytics. Partner closely with other Marketing leads to define where analytics can best be applied to improve decision-making, define new processes to ensure a deep integration with marketing programs, and to keep Firstleaf on the cutting edge of analytical techniques which can drive marketing results. Thought leadership across marketing analytics for driving improved business results. Show less

Analysis, evaluation and implementation of different statistical methods for experimentation and A/B Testing on the e-commerce site. Teaching and advocating for good practices on teams that perform experimentation. Advance data analysis and creation of Machine Learning models with the objective of solving business problems related to obtaining a better understanding and segmentation of customers, reducing Churn and increasing acquisition.

Leverage Google Cloud Platform products such as Dataflow, Pub/Sub, Cloud Storage and BigQuery to design and implement scalable ETL and data analysis framework in order to assists the Machine Learning team on having the right data available for modelling.

Design and implement data collection, analysis, automation and visualization systems needed to answer the company and its clients business questions by measuring the correct data. Training our teams on the use of the tools needed to perform the said tasks.

Capacitación de Google Analytics a los distintos equipos de la empresaDefinición. implementación y control de la recolección de datos en Google Analytics y Melidata (Herramienta personalizada de MercadoLibre)Análisis y reporte de comportamiento y métricas en Web y Apps y para los distintos equipos dentro de la empresa, tanto por Google Analytics como por consultas en SQL a bases de datos.

Setup, follow-up and optimization of advertising campaigns on platforms such as Adwords, Facebook, Doubleclick, Twitter and Linkedin. Design, implement and optimize measurement strategies through Google Analytics and Google Tag Manager. Audit of Landing pages and Customer Flows to achieve correct meauserment. Planning and execution of A/B Testings through Google Optimize.

Apply my knowledge of Digital Marketing in the administration and operation of the Google Adwords and Google Analytics accounts. Troubleshooting various IT problems, either the website or certain hardware (servers, printers, computers). Coordinate the transition to the new website, and the implementation of a CRM software to daily tasks performed by the administration for a more efficient tracking of potential customers of the company.