IT and digital marketing consultation to small and mid-size businesses. Past projects include: the design and implementation of holistic IT infrastructure to meet core operational needs and medium to long term strategic goals; the evaluation and improvement of systems for attribution across marketing channels; creation and deployment of digital marketing campaigns to engage potential clients at the top of the marketing funnel; set up digital marketing tracking and analysis tools for small businesses; assisted in the rapid deployment of a suite of online apps to transition from in-person to virtual services during pandemic.Strategic consultation services for small and midsize businesses. Past projects include: helping client assess the viability of creating a franchising organization through competitive analysis and evaluation of franchising specialists; monthly consultation on product launch, strategic vendor partnerships, as well as operational and administrative processes.Management of network of niche content websites and delivery of quality, customized content to network subscribers through multiple channels.

Management and administration of a global IT infrastructure by developing and implementing an integrated plan for all software services needed to run corporate-owned learning centers and a franchisor organization. This has included: a migration of email and productivity software to Google Workspace; a migration of website to vendor platform along with oversight of incremental website improvements; oversight over the selection and integration of software needed to support a franchising organization; project management of custom software to integrate with third party software solutions.Strategic consultation on operational, marketing, and IT processes as Axiom has entered into the franchising space and developed a franchising program.Management and administration of global marketing infrastructure including: management of multiple marketing vendors, development of E-Book and Webinar marketing initiatives, direct administration of Google Ads and Facebook Ads for both tutoring and franchising related services, development and maintenance of digital marketing system to better track and analyze the performance of marketing campaigns across all digital platforms.

Introduced Axiom Learning to the New York City market and developed the regional infrastructure including:Sales and client management process that lead to contracts in excess of $25,000 USD and annual revenue on track to exceed $500,000 USD;Market research and analysis to determine the location of the first regional learning center and identify how to reach target demographics;All regional marketing efforts including: digital marketing, email marketing, social media marketing, direct mail marketing, and development of strategic partnerships; Building a team of full- and part-time faculty and management staff;Contract negotiation with clients, landlords, and vendors.

Administered the daily operations at the learning center which included: scheduling student lessons, managing client relationships, physical organization of the center, hiring instructors, and general accounting.Worked with founders to develop and standardize operational and marketing processes for managing the company's learning centers. Analyzed software solutions for marketing, accounting, and schedule management.Managed relationships with web design sub-contractor, marketing partners, and external payroll and human resource company.

Educated students aged 7-19 in a 1-on-1 setting focusing on learning enrichment, homework support, and cognitive enhancement programsSubjects taught include: Executive Function skills, Applied Math Enrichment, Processing Skills Development, SAT Tutoring, Study Skills, Entrepreneurial Skills, and the College Admissions Process

Conducted historical research for opinion pieces on labor trends and issues in the United StatesAssisted with preparation and execution of presentations to visiting students on the evolution of democracy in the United States

Entertained groups of 10-100 tourists with 70-minute witty, educational tours of Harvard Yard; appx. 7/weekAdvised tourists in Harvard Square while promoting the tour and partner establishmentsParticipated in board meetings with CEO to strategize revenue goals, marketing plans, and company expansion in new products and markets (March 2008 – December 2009)Managed tours and tour promotion, scheduled tour guides, collected money, trained new staff (Spring, Summer, and Fall 2008); 42/week

Won $15,000 in the Harvard i3 Competition 2009, For-Profit categoryWrote and presented business plan to investors/judges, which included articulating the idea, market research, and financial projectionsDirected development of the venture and launched Ace City Guide: NYC for the iPhone, which included audio tours, over 150 top sightseeing destinations, and a customized suggestion featureResearched NYC's history, wrote themed Audio Tours of Manhattan with entertaining storiesConducted market and industry research; marketed product online and in Manhattan

Worked in small group as a consultant to a local entrepreneur by developing an 80-page business plan detailing a 5-year plan of action for the company Built up skills in workshops on company operations, marketing, business strategy, and project presentation

Assisted research on the impact of financial incentives on student performance in public schools Manipulated Stata database to uniquely identify students from NYC public school system