Eboni Davis-Owens Email & Phone Number

Houston, Tx, Us

Houston, Tx

• Develop comprehensive sales and marketing lectures for MKT 4376 Customer Relationship Management, providing real-world insights from the broadcast industry and current trends.• Deliver engaging lectures on advertising sales, marketing analytics, and media management for ‘Professional Excellence in Selling’ students.• Mentor undergraduates, providing guidance on academic and career development.

Houston, Tx, Us

• Develop comprehensive sales and marketing lectures for MKT 3301 Principles of Marketing, incorporating case studies and best practices.• Lead interactive class discussions that enhance student understanding of complex theories communicated as understandable business strategies.• Partner with UHD Chapter of The American Marketing Association as part of their Lecture Series.• Collaborate with academic departments to support initiatives that align with organizational goals.

Los Angeles, California, Us

• Build strong client relationships with high-profile brands, including Rooms to Go, Audi, Volkswagen, CenterPoint Energy, Mercedes-Benz, and Gallery Furniture, ensuring delivery and high-quality service.• Manage up to 6.8 million dollars in ad revenue annually while increasing portfolio through new business activity.• Develop and execute integrated marketing campaigns across linear television, OTT, and digital platforms, collaborating with top advertising agencies.• Maximize high profile sports marketing initiatives (i.e. Houston Texans, Dallas Cowboys, Houston Astros World Series) to grow brand visibility and engagement.• Utilize data analytics to measure and optimize campaign performance, achieving significant improvements in ROI and meeting KPI targets.KRIV and KTXH are a powerhouse duopoly, with KRIV offering more local news than any other market competitor. This Fox affiliate continues to dominate with high-profile programming, sports coverage, and integrated marketing platforms. My20 continues to connect viewers to their favorite syndicated programs. This duo exceeds the market standard and maintains its commitment to quality.

Los Angeles, California, Us

• Built strong client relationships with high-profile brands, including Dillard's Department Store, Haverty's Furniture, Walt Disney World, and LEGOLAND.• Managed a multi-million-dollar portfolio of local and national campaigns, successfully increasing revenue year-over-year.• Grew account list by $500,000 annually through new and transactional business.• Enhanced campaign delivery with integrated digital sponsorships, strengthening reach and performance across multiple platforms.WTVT is the top broadcast station in the Tampa market. With an ongoing commitment to quality coverage, the station dominates with ratings that soar. Fox13 prime programming, sports coverage, and digital opportunities continue to keep the station leading the rest of the market.

Houston, Tx, Us

B2B LinkedIn Social Media Marketing Campaign • Executed a LinkedIn site audit to provide recommendations on collateral, audience targeting, and custom creative.• Launched Sponsored Content ads to increase brand awareness, generate more traffic, and increase LinkedIn conversions. Performed campaign optimizations for more significant results.

Houston, Tx, Us

Search Engine Marketing and Google Ad Campaign • Performed an SEO site audit to provide website recommendations for more traffic, leads, and brand awareness through local search.• Executed a Google Ad campaign that included keyword research and a manual Cost-Per-Click strategy to increase conversions.

Atlanta, Georgia, Us

• Managed a one-million-dollar portfolio of TV advertisers while developing marketing proposals for client growth.• Grew TV account list by 20% annually through new business clients.• Expanded account list through station branding initiatives and strategic recommendations.• Managed digital sponsorships that enhanced the marketing mix with an integrated focus.WRDQ is an independent Cox-owned station that performs along local affiliates, reaching viewers with top-notch programming and community involvement. Its sister station is WFTV, the ABC affiliate that leads the DMA in local news ratings. The combination of these strengths makes this duopoly a trailblazer among the Cox Television group.

Atlanta, Georgia, Us

• Strategized advertising campaigns to maximize results for local radio advertisers.• Utilized non-traditional marketing efforts to further integrate radio ad efforts. • Expanded customer base by forecasting market growth and industry trends.Star 94.5 WCFB is Central Florida's exclusive upscale African-American adult radio station. With nationally syndicated radio shows and community focused events, Star 94.5 is a significant competitor in the radio market.

Master Of Science In Marketing

National Association Of Broadcasters Media Sales Institute

Bachelor Of Arts In Electronic Media & Journalism