Creative Director, Copy
Current• Established and currently lead the first AMC Networks Brand Voice team ensuring streamlined cohesive messaging throughout all departments including Strategy, Integrated Marketing, Brand Creative, Paid Media, Creative Production, Events & Experience, Partner Marketing, CRM and more.• Oversee copy & messaging for all AMC Networks' brands including AMC+, Shudder (Horror), Acorn TV(British), HIDIVE (Anime), ALLBLK (African American), AMC (Linear), IFC (Film), WE tv (Reality) and more.• Lead a cross-functional team of copywriters to conceptualize and produce captivating and compelling copy that resonates with audiences across the AMCN portfolio through promo scripts, blogs, paid media, taglines, social copy, show synopses and more.• Maintain and develop each brand’s unique tone, style, and voice in all written communication to ensure consistency across all mediums and reinforce brand consistency.• Handled the brand refresh for each AMCN brand developing positioning, boilerplate, voice/tone, tagline exploration and messaging to further deepen the connection with audiences across all communication platforms.• Conceptualize, pitch, and execute campaign-level ideas for award winning shows such as Better Call Saul, The Walking Dead & Interview with The Vampire.