Ebony Hester Email & Phone Number

New York, Ny, Us

London, England, Gb

Roseland, New Jersey, Us

New York, New York, Us

Implemented a multi-touch attribution model with RevOps and SalesOps, identifying 40% of pipeline influenced and 60% directly attributable to marketing efforts.Reduced time-to-close by 20% and increased average deal size by 25% through targeted sales play and strong sales partnerships.Built and managed a high-performing team of SEM, SEO, affiliate, and CRM specialists at Dashlane, fostering an ambitious and agile work environment that fueled marketing success.Spearheaded data-driven email and push notification strategies for Dashlane, resulting in a skyrocketing 15% increase in open rates and a 10% surge in click-through rates.Architected integrated marketing campaigns for Dashlane, achieving a 20% increase in lead capture through A/B testing on landing pages.Stewarded a $5M marketing budget at Dashlane, implementing data-driven, agile forecasting to optimize campaign efficiency.

New York, New York, Us

Collaborated on building SDR outbound motion and sales enablement for sales organization.Spearheaded a growth initiative that built demand generation infrastructure from scratch (30% increase in qualified leads year 1), accelerated pipeline growth by 33%, and shortened the sales cycle for qualified leads by 44%, achieving the company's highest conversion rate to date.Built a dynamic content hub mirroring buyer journeys for enterprise customers. This equipped the sales team with the right resources at the perfect moment.Constructed a data-driven lead scoring system prioritizing high-value leads for enterprise organizations.

Paris, Fr

Orchestrated a data-driven ABM nurture program utilizing Demandbase and marketing automation. This strategic initiative fueled a 43% surge in pipeline growth within just six months, significantly exceeding expectations.Empowered a team of 3 marketing specialists, fostering their professional growth through customized mentorship, resulting in all team members consistently exceeding individual and team goals.Owned go-to-market strategy to identify new North America segments increasing ARR.Integrated marketing technology tools, achieving a 15% improvement in lead scoring and intent identification.

New York, Ny, Us

Led a digital transformation that harmonized online touchpoints, resulting in a streamlined customer journey and maximized ROI.Delivered exponential organic growth through a data-driven SEO strategy. By optimizing content and technical aspects, this strategy yielded a 20% increase in organic traffic and qualified leads.Cultivated a culture of continuous improvement, spearheading program optimization through A/B testing and ABM insights. This data-driven approach fueled significant program performance gains.

Hamilton, Pembroke, Bm

Crafted high-impact signage, brochures, and website updates for on-island events, igniting tourist engagement and propelling promotion of key destinations in Bermuda. This resulted in increased visitor interest and trip planning.Owned website content updates, ensuring information was fresh and captivating to visitors, maximizing trip planning and conversion rates.Architected a robust archiving system for marketing materials, streamlining retrieval and empowering future promotional efforts, saving time and resources.Championed the editing and customization of itineraries for influencers and affiliates, maximizing the reach of their content and sparking targeted audience interest in Bermuda. This collaboration strategy increased brand awareness and generated qualified leads.Partnered strategically with affiliates and influencers, providing high-quality marketing materials and facilitating the creation of compelling itineraries. This collaborative approach fueled impactful promotional campaigns for Bermuda.

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

Queens, Ny, Us

New York, Ny, Us

Master Of Science, International And Intercultural Communication

Bachelor'S Degree, Marketing