Ebony Smith Email & Phone Number

Baton Rouge, Louisiana, United States

- Strategize and implement paid digital campaigns for social brands that resulted in increased awareness and visibility- Grow overall reach for nonprofits to over 100,000 people- Audit digital marketing plan and made recommendations that led to new applications, increased web traffic, and event attendance- Teach in-person and virtual workshops to social brands of all sizes looking to grow their digital presence- Provide social media tips, content ideas, graphic templates, and analytics review- Audit nonprofit websites to review red flags that impact giving, volunteer signups, employee application, and user experience- Guide teams to better leverage their digital presence and implement support across social, web, email, and digital ads

Baton Rouge, Louisiana Area

- Built, planned, and implemented digital marketing strategies for clients in various industries- Stayed up to date with the latest technology and best practices across web, social, email, and ads- Built strategies for all digital marketing channels for local brands and international organizations- Measured ROI and KPIs through quantitative and qualitative reporting- Prepared and managed digital marketing budgets- Contributed online content, considering SEO and Google Analytics- Monitor competition and provide suggestions for improvement- Planned and executed brand strategy workshops- Developed copy for websites, social media, paid ads, and print materials- Taught several workshops and classes dedicated to emerging digital strategies and tactics

- Resolved member account errors and updates in online banking web properties- Created processes to optimize employee learning for online banking- Conducted training sessions to equip non-digital employees with the right knowledge to support members- Updated content management system to make updates with working knowledge of CSS + HTML- Managed all credit union websites: Corporate, Intranet, and online banking accounts to update with time-sensitive updates

Baton Rouge, Louisiana Area

- Worked primarily with nonprofit brands that needed visibility to grow their overall impact- Strategized and executed creative solutions as the sole designer on the team- Created comprehensive brand identities systems, corporate materials, annual reports, logo ``guidelines, large format and digital graphics- Strategized and executed project strategies including the development for responsive websites using Wordpress, CSS and HTML.- Interacted with clients to understand their business pain points and provided appropriate marketing recommendations assisting in deal creation- Conducted brand research to capture the consumer journey, competitive advantage, and SWOT analysis to support client decision-making- Translated high-level requirements into prototypes, wireframes, user profiles and functional specifications