Leading the strategic product marketing efforts across all Marketing channels and regions, with the goal of driving sustainable growth. Working closely with central marketing, product and engineering teams the focus is on creating innovative and effective product and marketing experiences that deepen our relationship with customers and help to achieve growth and engagement. Key areas of focus include brand proposition, customer acquisition, customer retention, and customer experience.

Responsible for leading a global product marketing function focused on delivering world class sales enablement through the creation and delivery of simple, compelling, and clearly articulated messages which are aligned to the enterprise vision.

• Responsible for ensuring the success of Travelports product suite through consistently excellent product marketing and positioning • Responsible for strategic creation of the product value proposition, messaging and positioning that differentiates Travelports Platform and Products • Responsible for driving market leading content creation and compelling collateral for Travelports Platform and Product Portfolio • Product launch and demand generation – manage the planning and preparation for the launch of new products and releases and the marketing programs that drive demand for Travelport products • Collaborate with Product Management to ensure market requirements are represented in product roadmaps and releases • Sales enablement – communicate/educate and train commercial stakeholders about the value propositions and develop/implement sales tools that support the selling process• Creation of ROI metrics and contextual content to demonstrate the end value of Travelport products to the target audience• Market knowledge – be the expert on buyers, how they buy and their buying criteria to feed into creation of marketing collateral.• Manage team/stakeholders throughout Go to market process to deliver on expectations and key metrics • Define best practice for Go to market processes

• Responsible for translating business objectives/vision into localized actionable Marketing strategies aimed at business growth • Define the brand & product vision, strategy, and roadmap for international markets• Responsible for defining the product positioning and communication strategy for Ancestry products across new international markets• Responsible for monitoring competitive landscape/market development and brand sentiment • Responsible for the allocation/spend of multi million pound marketing budgets for ATL/BTL and TTL marketing activities• Manage and lead all communication to internal/external stakeholders• Manage key performance indicators for products across International markets• Planning and execution of new product launches in new International markets• Responsible for managing upwards of 20 people at a given time depending on project phase• Liaise with Dev. teams to localize and drive rapid adoption of new products and features • Lead design and execution of innovative multi-country marketing programmes focusing on product awareness and usage, applying rigorous tracking and analysis to monitor ROI • Strategic development of targeted campaigns including: campaign goals, objectives, segmentation approaches, offer strategies, key messaging, and test parameters

Overall Purpose of Role:The overall role and responsibility of the E-Project Manager is to manage a number of strategic development projects through the full SDLC to successful delivery providing operational & commercial value to the online businesses.Main duties & responsibilities:- Working closely with business stakeholders, Web development and Business Analyst teams to ensure that projects are delivered to schedule, budget and scope.- Work closely with stakeholders to agree timelines, scope and communicate status via timely and effective reporting - Creating, maintaining and executing project management plans and schedules - Identify and manage critical path across all delivery stakeholders mitigating risk and driving issue resolution - Review and contribute to the ongoing improvement of the eGaming channels within Paddy Power - Work closely with relevant team managers to determine resourcing requirements and timelines - Serve as an eProjects point of contact for the online business and maintain strong, professional business relationship - Coordinate and manage x-functional dependencies to ensure that delivery team and stakeholders are aware of required project commitments for successful delivery

P&L ownership• Responsible for preparing the budget summaries; final budget reviews and performance forecasts based on detailed supporting rationale• Responsibility for delivering the monthly/quarterly and annual P&L KPIs• Accountable for managing costs within budgetStrategy and Planning• Responsible for the development of the full year business strategy covering product, marketing strategy and any other workstreams that directly impact business growth • Define the key pillars of work for the strategy plan including all specific goals and delegating within the team • Responsible for driving performance Vs goals’ targets; ensure analysis is completed and results are communicated, understood and acted upon including new work where appropriateCommercial & Marketplace Intelligence: • Lead on developing commercial negotiations (contractual & new products)• Responsible for industry reviews covering all things from direct competition/products offered/global and local markets• Reponsible for driving new developments opportunities in the product Team management• Lead the team including all direct reports and those reporting to their direct reports to achieve the business objectives• Responsible for coaching all direct reports and ensuring that all team members have a development plan that is managedRelationship management• Overall responsibility for managing key internal relationships for the team including but not limited to the Development team, IT and Gaming Support• Responsibility for management of senior external partner relationships e.g. software provider

• Responsible for developing and executing the long term marketing strategy aimed at business growth. • Managed marketing budget to agreed targets and the effective delivery of KPIs.• Responsibility for planning/managing monthly/quarterly budget summaries; including proposals for full year budget with detailed supporting rationale.• Other duties included: o Managing customer data segmentation/planning processes.o Negotiating contract/costs with key long terms partners. o Responsible for analysis on key competitor activities.o Identifying marketing initiatives/tools to enhance business performance. o Managing key internal client relationships (Design, Web Dev, Marketing Ops).o People management – PR & marketing direct reports.