Erik Bottema Email & Phone Number

New York, Ny, Us

New York, Us

Managed the demand side of this OOH media business, including media sales revenue, sales and customer success strategy & process optimizations, new product development, and go to market strategy.★ Strategic Sales Revamp: optimized sales strategies and tactics by upgrading sales materials and templates, enhancing the efficiency of Sales and Customer Success teams, and introducing a new CPM-based pricing model that improved sales transparency and competitiveness.★ Significant Sales Process Improvements: implemented process improvements that dramatically reduced customer response times, leading to a 50% year-on-year increase in Request for Proposals (RFP) volumes, and the introduction of new national and local rate cards, enhancing pricing flexibility. Developed and launched national sales pipeline with fully integrated dashboard.★ New Business Development and Strategic Partnerships: Collaborated with the CEO to diversify the product offering effectively: spearheaded national business development efforts that increased brand awareness and clarified market positioning, successfully sold & launched the largest customer in a key strategic vertical, achieving the best quarterly sales performance on record.

Orem, Utah, Us

At Blip-Adkom, I was tasked with overseeing its sales and new business development efforts, including driving new revenue growth, implementing sales strategies, leading high-performing sales teams, analyzing market trends, and creating successful go-to-market plans. I established and managed highly-efficient national & regional sales teams to ensure the successful launch of revenue generation efforts across the country.Key achievements and contributions during this tenure include:★ I revitalized its SaaS product proposition, improved the programmatic sales approach of DSP, and introduced innovative compensation plans, resulting in capturing significant revenue growth. I executed sales and go-to-market strategies to deliver a unique value proposition.★ I established and deployed inbound and outbound sales strategy and launched performance measurement metrics while reporting directly to CEO.★ I introduced new performance dashboards, developed and closed corporate partnership deals, and monitored new revenue streams. Moreover, I recruited and directed new team members as needed.★ I exceeded sales targets and drove business growth through strategic business development, sales process optimization, and team management while motivating teams to meet the company's short- and long-term goals.

New York, Ny, Us

During my career with Trooh, I directed all aspects of sales operations for the company in the US, such as executing effective sales strategies, training personnel, conducting market analysis, and building relationships with customers. I led the sales team to consistently meet and exceed team performance and sales targets. Also, I drove new business revenue growth by providing strategic sales leadership and oversight.Key achievements and contributions during this tenure include: ★ I established a reputation as an industry expert by publishing internal and external opinions; I served as the company's US spokesperson at key industry events. ★ I redeveloped the sales proposition and closed the company’s first national Digital OOH campaigns. I tripled the US billings in the young adult and campus Digital OOH (DOOH) network in my first two years through strategic planning and implementation of new strategies. I secured the company's first private-market-place (PMP) pDOOH programmatic deal.★ I led the company’s first multi-media, place-based advertising campaigns while incorporating traditional OOH, digital OOH, and mobile amplification components. I controlled budgets, forecasted sales, and analyzed market trends.★ I executed proven sales tactics to accomplish the company's overall goals and objectives. I conducted regular sales meetings, training sessions, and performance evaluations to improve team performance and attain business targets.

Miami, Fl, Us

With Freebee, I provided oversight and direction for its national sales and new business development efforts, including marketing activities, and strategic relations, while ensuring alignment with organizational practices and growth plans.Key achievements and contributions during this tenure include:★ I supported business growth and expansion by identifying and capitalizing on new business opportunities through relationship building and networking. Furthermore, I developed and delivered a new national sales proposition.★ I achieved a significant increase in national sales by formulating engaging marketing & sales materials and collaborated cross-functionally to ensure consistency.★ I orchestrated the development and integration of a new CRM solution to drive organization-wide efficiencies, increase customer retention, expedite communications, and ensure successful management of the sales pipeline.

London, Gb

As the Managing Director of Aviator North America, I oversaw sales tools and systems integrations, product & marketing, client relations, and new business development initiatives. I was responsible for developing & launching the global Aviator business unit with a separate P&L in close collaboration with the global CEO. I planned, executed, and managed award-winning activation programs for multiple Fortune 500 brands.Key achievements and contributions during this tenure include:★ I spearheaded $50M in new business wins in the final 5-year period. I attained 10% overall savings by creating synergies and consolidating the global airport media investment of the world’s largest consulting firm at New York offices.★ I led the division's strong revenue and profitability growth by directing the development and launch of new aviation media investment tools. I enhanced US OOH revenue by 94% as well as grew US OOH billings by 144% in 4-year tenure.★ I introduced, organized, and directed an aviation media specialist business by administering the overall business, resulting in growing a team of 10 people with $60M in annual billings.★ I received the “Industry Spokesperson” status through participation in speaking engagements and periodic publishing. I recruited, trained, and managed a team of 10 OOH media experts in the US, while directly reporting to the CEO.★ I transformed aviation media planning and client media investment in the US and Canada by successfully launching a new aviation media investment tool.

London, Gb

In this role, I managed end-to-end operations, including international media planning & investment, identifying & closing new business opportunities, heading media planning & investment teams, and building relationships. I built and trained a new team by understanding positive growth opportunities. I formulated new business development plans to extend business growth opportunities with established and new accounts.Key achievements and contributions during this tenure include: ★ I minimized 10-year media investment by 20% through strategic negotiation of a long-term sponsorship deal for a global luxury brand. I drove revenue growth and exceeded revenue targets by leading and managing a newly built team.★ I achieved 7.5% overall cost reductions by consolidating worldwide OOH investment of large Fortune 500 brands under Worldwide Group while creating synergies.★ I conducted transborder out-of-home advertising campaigns for global luxury and business-to-business brands teams by leading the newly formed OOH division. I examined market trends and customer needs to exceed expectations.★ I communicated the company's strategy and vision to internal and external stakeholders; focused on building and sustaining productive relationships with key clients and partners to support business and market share expansion.