Emiliano Bozzi Email & Phone Number

Milan, It

London, Gb

In our team we pursue innovative solutions with our mind set to effectiveness and measurable goals, breaking down silos to achieve the best possible results.Main responsibilities:- Responsible for Vodafone Italy Digital Marketing strategy.- Accountable for digital sales targets spanning the entire products portfolio.- In charge of the definition of the Vodafone Data & Audience Strategy for digital marketing, to exploit company’s data at their maximum potential.- Testing new technologies (e.g. AI) to boost campaign effectiveness and performance while reducing time in go-to-market activities.- Designing the orchestration of Vodafone’s digital marketing strategy integrating all stack components (CRM, CDP, Web Analytics, AdTech, Data Lake).- Proudly coordinating and mentoring a team of 6 senior professionals, with diverse skills set (digital marketing leads, digital marketing specialists, data scientist, web analysts).

London, Gb

The MarTech chapter works as a pivotal unit across different teams, such as Digital marketing, Digital Sales, Customer Marketing, Privacy & Security, to fuel all digital-related activities with a robust and efficient approach.As the Digital Data Lead at Vodafone Italy, my role is to design smart and robust solutions to unleash the value of data to achieve business goals and identify potential hidden opportunities to create value for our customers or improve the digital experience for our users.With my projects I’ve been covering a wide variety of business cases:- data-democratization- 1PD activation- coordinating Web Analytics team- guiding Data Science team in developing new models to help the Digital Tribe in achieving their goals- MMM- sales prediction & demand forecasting- analysis of incrementality and price elasticity- Conversion Rate Optimization- Customer Data Platform use case design and deploy

London, Gb

In charge of creating and maintaining the digital marketing end-to-end measurement ecosystem, linking different data sources (CRM, Web Analytics, Google, Facebook, DV360, ...).Connecting the dots enabling data flows across different business units within the company, breaking down sylos to help stakeholders in taking informed business-relevant decisions.Supporting the digital marketing team in analyzing campaign performance and maximize the impact of advertising activities.Developing a proprietary data-driven attribution model to optimize budget allocation.Build advanced reporting solutions to quickly answer business questions with actionable insights.The framework I designed became the role-model for a global project within the company, replicated across all OpCos.

Milan, Italy, It

The advertising industry has become a complex reality: new formats, cross-channels interactions, CRM integration, social network engagement activities, there are nowadays so many angles from which our clients can ask to analyze their KPI's.At [m]Platform Data & Insights, we study and develop everything the GroupM agency needs in order to assess the clients needs, from DMP to MMM to research.My role here, as a data scientist, is to design, create and maintain data flows and analysis, to automate data input and models output, to evaluate analytical tools adoptions and usage, with a particular focus on anything concerning attribution modeling.

New York, Ny, Us

Advertising campaigns aim at maximise the RoI of communication spends (short to medium term goal) and raise brand equity (long-term goal).At Maxus we are committed to measure, analyse and improve the media strategy of our partners. We work to understand and anticipate our partners needs, exploring consumers behaviour and sales data to help our clients define the best media strategy.Using both robust standard Marketing Mix Modelling and innovative customer behaviour analysis techniques, we provide our clients with powerful new insights, accounting for, and adapting to, peculiarities of consumer target and market.My role here as a Data Analyst is, on one side, to integrate well-known data structure, with aggregated sales data and traditional media KPIs, such as exposure, frequency and GRPs, with arising technologies and data sources, while building more complex and reproducible econometric model, that can adapt to different realities and explain quicker the deep and holistic mechanisms driving market trends.

I am currently a Data Analyst at Ubiq srl, a company based in Parma (IT). Our young and motivated team has specialized resources in Marketing, Statistics and Computer Science; these heterogeneous competences are at the basis of out work. We combine the newest Digital Marketing strategies with the most advanced Big Data techniques, providing our partners with innovative approach and accurate insights to customer behaviour.My role in the company is of main importance as Data Analysis and Viualization and Business Intelligence are at the very core of our business model. Making use of Data Mining and Statistical Analysis techniquesI highlight the main and hidden patterns in data. I also support the IT unit in system performance monitoring and evaluation and I enjoy applying my mathematical knowledge and view in fields such as economy and marketing.

Agricultural geoengineering is considered one of the most effective strategies in the framework of climate mitigation and global warming counteraction. Two techniques are particularly promising in this framework: carbon sequestration, incorporating biochar into agricultural soil (see EUROCHAR project) and thus steadily reducing atmospheric CO2 concentration. The second option is enhancing crop canopy albedo and therefore reduce the surface energy load and, consequently, achieve an air cooling effect.The actual potential of these options must be assessed using multiple approaches (field experiment, remote sensing data analysis, modelling) but a better understanding of the small to large-scale biogeophysical feedbacks ruling the land use - air temperature relationship, understanding that are not so far completely known, is necessary to properly tackle the environmental issues that we are going to face in the next future.

San Michele All'Adige, Trento, It

PhD researcher at Edmund Mach Foundation (FEM), in the framework of a research project aiming at the assessment of potential mitigation achievable at different spatial scale to counteract global warming. This project is of main interest towards a deeper understanding of the atmosphere-biosphere feedbacks ruling mitigation processes.

Marketing

Doctor Of Philosophy (Ph.D.), Environmental Science

Master'S Degree, Mathematics And Statistics

Bachelor'S Degree, Mathematics

High School Degree, Mathematics And Physics Science