- Managing new developments and acquired brands (Yoshis, D’OH, Roll Matoll)- Coordinating and executing Marketing Strategy and Campaigns with Agency teams.- Overseeing Social Media Ad spends and overall marketing budget.- Developing new products and lines to grow sales and keep brand relevant in competitive market.- Overseeing food cost Audits and pricing strategy to ensure PCA (product cost actual) target at stores are met.- Collaborating with Cloud Kitchen teams to launch brand in new markets with the city- Business development by expanding POS (website, grocery chains, brand partnerships and delivery platforms)- Supporting Operations teams with new product R&D, marketing campaigns, and sale generation strategies

- Launched start up in the Restaurant Industry - Less is more, maximized a small startup budget with 100% ROI within the first 8 months of launch and made the business self-sustainable.- Targeted business plan and strategy to improve growth and sales.- Planned a clear Financial Plan for the business to endure business challenges.- Created Marketing plans, content and managed all marketing channels. - Self-learned how to utilize social media and ad manger tools to enhance brand awareness and reach.- Procurement and cost management of all food and non-food materials.- Maintained a 62%+ actualized gross profit margin by constant cost management and close analysis of COGS during currency devaluations and price hikes in materials.- Reduced and managed wastage levels below 5% through close inventory and sales analysis vs materials usage.- Developed product design, packaging and all marketing content.- Designed an innovative food truck from scratch. - Rigorous R&D to develop our own recipes for all our products and maximize economies of scale. - Managed various business touch points; Food Truck, Shared Outlets, Online Food Panda, Catering Events and School/ University Partnerships- Networked in the Restaurant Industry and part of a strong platform of small restaurant owners.

- Managing profile of Top International Brands; Timberland, Crocs, Fit Flop and Havaianas- Coordinating closely with Brand Franchise Teams to develop business growth plans.- Developing merchandising, marketing and growth sustainability plans for each respective brands within the Pakistani Market.- Responsible for store and brand P & L – Top and Bottom Line- Projecting Sales Targets for each brand- Ensuring OTB budgets are aligned with projected category sale targets- Responsible for Business Profitability KPIs (Margins, COGS, Discount Average)- Inventory Management - Reducing stock hold capital, week cover and reducing terminal stocks. Successfully reduce terminal stocks in 2019 by 70% using promotional plays and creative bundle offers.- Liaison between Brand Franchise Teams, Logistics, Finance, Warehouse, Operations and Marketing teams to ensure stock reaches stores on time for planned season launches and stock fills are constantly met with newness in stores.- Maintaining, monitoring and implementing Visual Merchandising Guidelines at stores - Project management - CAPEX budgets & ROI- new stores, new brands, misc. projects & initiatives. Redesigned the SUPERFEET stores with new interchangeable fixtures to maximize vertical retail space utilization according to volume of stock on hand by brand. - Exploring new business opportunities and new brand feasibility, - Created and launched our first in-house brand ACT. To capture a new target market with affordable, everyday comfort, trendy footwear.- Developing relationships with local third party retailers and wholesale contracts. In 2019 partnered and launched Converse across all SUPERFEET stores- Research competitors, review customer insights data and be up-to-date on retail business news- Marketing strategy and planning- Coordinating with marketing team to develop a marketing calendar.- Attending International Sales Meetings; Travel 25% - International and local

- Leading Vision 2020 projects to assist the Organization towards achieving its sales and growth targets - Assisting in creating and compiling of corporate processes, team culture building initiatives, customer insight collection programs and reporting tools.- All projects rely on working with cross-functional teams across the Organization at all levels- Working with Brand Managers of Mothercare, NEXT, Timberland/ Crocs, Debenhams, Accessorize and Monsoon to facilitate them in creating financial reports, new store budgets and CAPEX, vendor selection, bidding and team building exercises.- Act as a Task Force / Trouble Shoot Department to help fill temporary gaps within the organization. - Operations support manager and third party vendor management for Debenhams, Dolmen Mall, Karachi.

- Manage 16+ Vendors, task consist of managing vendor performance, - Assisting in procurement activities and expediting POs per production shortages.- Day to day task includes reporting and addressing existing product quality issues - Report Monthly Scorecards to analyze vendors performance and success of improvement actions. - Implement IAPs and Corrective Actions with vendors to meet KPI standards using Quality, PO conformance and OTD.- Drive supplier's to lower cost - Successfully driven multiple self-driven cost saving initiative to help programs lower Build of Material costs. - Cost savings is one of the key functions of current success, example of latest success is saving OEM program $11,000 per shipset by driving initiative and sourcing high volume component. This equates to more than $10 Million in the life of program.- Sourcing new products and components as per program needs using commonality to drive economies of scale- Perform OSRA and Quality Audits. Averaging 5 audits a year.- Versed in AS9100 and completed course for ASQ quality auditor. - Driving Communication effectively and efficiently between multiple departments to ensure workflow is at constant to mitigate last minute discoveries jeopardizing a customer delivery or production line- Acting as quality coordinator between Engineering and supplier to develop effective solutions to problems reports on various systems related Aircraft Products. Driving the problem resolution task force to get products fixed to quality and within customers demand.- Customer centric mentality to keep OEM and Airlines happy with products, pricing and service. - Skilled in compiling current department process flows using Vision and other programs. Also have used this skill to provide suggested streamline in process flows to improve quality of work processes. - Remain well versed in supplier contract to be able to verify contracts pricing, shipping methods, expiration, knowledge on T’s and C’s.

- Manage, Review and Organize vendor’s legal agreement contracts.- Compile a fully integrated cost analysis spreadsheet on vendor’s bid data.- Executed cost analysis to help organization save 1.5 million dollars on shipping costs.- Procurement Training- Assist supply chain manager and legal manager with various administrative tasks.- Visit vendor’s locations to check on quality assurance requirements.- Create and present executive presentations for Directors to evaluate findings.- Perform qualitative and quantitative analysis on projects.- Organize files in SharePoint system to simplify document search and content management.

•Assisting in marketing related efforts for a small startup in online service based company selling sample boxes of health and nutrition products. •Procurement of raw materials and products for monthly box featured items•Communicating with Customers to Assist or Resolve Issues via Email Support.•Establish and Design Methods of Public Relations and Marketing via Social Media Outlets. (YouTube, Twitter, Facebook, Blogs)•Implementing and Monitoring weekly and bi-weekly SMART Goals for team members for getting the word out while remaining on a tight budget. •Conduct market research on current competitors and value of products.•Develop and Plan New Advertising and Promotion Campaigns.•Cash Budgeting for Planning New Campaigns and New Product Line Extension.•Executing simple Monthly Financial Statements on QuickBooks.•Develop and Plan New Advertising and Promotion Campaigns.

- B2B, Upstream Energy Industry- Create spreadsheets, price comparisons charts and administrative data entry.- Contacted vendors and contractors to arrange meetings with the Supply Chain Manager.- Searched for new suppliers and vendors for required company needs. - Placing PO per request of manager for office supplies and surveillance systems.- Communicated with Vendors regarding price inquiries for required field machinery and parts.

• Organized Trust Fund Raising Events and PR Videos.• Developed Class Schedules and Daily Activities for students.• Motivated friends and community to get involved at the school and events.• Counseled reluctant parents about the importance of education and the future of their children.• Designed and Implemented social, recreational and educational activities for children.• Received Award for completing 200+ hours of community service at Rehnuma Trust School.