Marketing And Communications Researcher
Current• Conceptualised and updated Brand South Africa’s Global markets strategy, with specific focus on political risk, investment opportunities, influence management, and increasing continental competitiveness.• Defined South Africa’s central nation brand idea with a focus on inspiring and representing. • Conducted Cross-Industry primary & secondary research on a variety of business, socio-political and international topics, especially relating to South Africa, branding, perception insights, cohesion and reputation management.• Initiatives contributed to include the World Economic Forum, Mining Indaba, the BRICS and AGOA summits, the South Africa-Nigeria, South Africa-Ghana and South Africa-Uganda business round tables, and the South Africa Investment Conference amongst others.• day-to-day management of projects, and internal processes of the Research Unit at the organisation.• Extracted research insights, packaging and dissemination of digital content pieces, and formulating of internal analysis, research updates, and research reports.• Nation branding, competitiveness analysis and index assessments, especially in relation to enhancing tourism, investments, exports, talent and prominence of the nation brand, with specific focus on consumer perceptions and comparative advantage.• Organised events and involved in communications, including discourse analysis, content creation, public relations, crisis communications and coordination with outside agencies.• Stakeholder management, relationship building and coordination fostering both internally and externally, especially amongst government, academia and the media.• Training and lecturing, especially in relation to nation branding and reputation management.