Ebrahim Mohammed Choonara Email & Phone Number

Johannesburg, Gp, Za

Johannesburg, Gp, Za

City Of Johannesburg, Gauteng, South Africa

Strategy development:> Drive excellence through digital adoption> Support clients to identify gaps and opportunities for growth> Management of agency teams to understand client challenges and translate them into executable solutions> Unearth new opportunities for Fintechs and devise plans to support their expansion ambitionsDigital marketing:> Business case development to drive positive ROI> Campaign measurement to understand performance and learnings for future campaigns> Marketing automation to enhance acquisition> Analyse and understand the market landscape for the development of GTM and comms plans to support new product launches Product development:> Engagement chatbot - assist acquisition funnel and serve as frontline customer support to tend to customer queries> Online platform - productising a fully functional online platform to rapidly move from traditional stores to online presence with e-commerce capabilities> Training - execution of digital learning to disseminate knowledge to customers> Lead generation - up-skill and support digitisation of acquisition Project management:> Coordinate and align multiple stakeholders to deliver and execute a project from inception to delivery> Successfully management and delivery of multiple projects across MEA> Project management across diverse engagements:- Launch of traditional and digital card payment products- Diverse marketing engagements- Innovation, digitisation and product development- Training and development- Etc...Financial management:> Tracking budget KPIs to meet the clusters financial obligations> Controlling 3rd party vendor cost> Budget reporting > Creating project financials and maintaining positive marginsPeople and agency management> Providing mentorship to junior team members> On-boarding and up-skilling new joiners> Support RFP process and agency selection> Support agencies to translate strategy into executable solutions

Johannesburg Area, South Africa

Increasing customer acquisition, growing revenues and higher retention of key customers on behalf of our customers through digital transformation and innovative strategies and implementation.

South Africa

The coming together of a once epic rivalry. We will cover all topics around Manchester United & The Arsenal as well as everything in-between

South Africa

Developing and executing marketing strategy with a strong focus on lead generation for largest satellite operator across Africa, ensuring that all activities are measured through its ROI. Contributing to job creation, with over 8000 jobs created across the African continent, through training programs that I have developed. Heading the event strategy for SES Video in Africa, developing world class owned events and managing external industry events. Digital and direct marketing with a strong focus on developing social media strategy.Managing 3 separate agencies (Digital, direct and activation) ensuring that all activities are delivered to contribute to successful marketing campaigns across the continent. Largely focus on B2B marketing but also become the marketing arm for our customers, with the focus than shifting to a B2C marketing approach.

The Pivot, Fourways . South Africa

In my current role at SES as Marketing Manager: Africa I am responsible for rolling out marketing campaigns across Africa for both SES stakeholders and customersMy role has evolved over time and I have taken on a diverse set of roles and responsibilities, ranging from event management, budget management, social media strategy development as well as the management, development and growth of the SES brand.In these roles, I have developed the following skills:• Understanding market trends – Reading, understanding and preempting market trends has allowed me to deliver diverse Marketing campaigns across Africa.• People management – An essential skill that I have developed is the ability to manage different individuals from multiple countries and also manage creative, digital and event management teams to ensure the roll out of activities across Africa.• Budget management – Creating and executing plans to ensure budgets are spent effectively as well as the management of the Africa marketing budget.• Event Management – Conceptualise and execute both SES owned and industry events across East, West and Southern Africa with a strong focus on lead generation. • Training development – Created and redefined new training modules to assist SES customers in rolling out their Video and data services across Africa. • Social media strategy development and implementation– Developing campaigns across multiple social platforms with a strong focus on lead generation, brand development and product promotion.

14Th Avenue

As the Digital and Direct Marketing specialist I was responsible for developing and implementing digital campaigns linked to MTN Business and certain sponsorships, namely, MTN Cycling and MTN football.

14Th Avenue, Innovation Center, Phase 1

I started at MTN on the MTN Graduate program. This allowed me to gain experience across MTN, as I was a shared resource between the various MTN Business units, namely: Large corporates, Multinationals, SMME, Government and WASP services. These diverse roles positioned me to grow rapidly, gain a wealth of B2B and consumer marketing experience as well as important technical experience. I also had the opportunity to experience my first dose of PAN African marketing, when I was seconded to the MTN Group team, to lead an internal marketing campaign for all the MTN operations across Africa.

Bcom Honours, Entrepreneurship And Marketing

Completed with distinction

Bcom, International Trade And Markerting

Online Harvard Business Marketing, Marketing, Certificate

Matric, School Subjects: English (Hg) Afrikaans (H

Matriculated with an “A” aggregate from Roshnee Secondary School )