eBrand offers a full suite of digital marketing services. Our customized web services include web design that is visually stunning and seamlessly functional, social media marketing campaigns that empower your customers and extend your reach, Google Analytics to track everything that happens on your website, Search Engine Optimization (SEO) to ensure your customers can find you above your competition, and Pay Per Click Advertising (PPC) to create a stronger brand presence and drive even more traffic your way. eBrand also offers exceptional web copywriting and targeted distribution for Digital Public Relations, so you can get your releases to anyone, anywhere. Finally, iPhone and Mobile Application development is one of our most exciting services, putting your brand and product directly in the palm of the consumer.

• Support the implementation of new processes and products planned for Lowes.com as new functionality and content page layouts are released.• Assigning MS Tags to a variety of products, videos, and landing pages being used for tabs, in-store, mobile and online for marketing campaigns.• Managing web marketing, SEO strategy, email programs, display/digital media, social and mobile media for consumer marketing program.• Developing and updating relevant content for best practices with web copywriting and brand standards, while working with vendors.• Monitoring daily traffic of the site to analyze performance(CPM,CPC, KPI), using Coremetrics to determine usability best practices.• Providing weekly, monthly, and quarterly reporting to senior executives that measures ROI and pricing margins used in the overall P&L.• Creation of process documentation based on multivariate testing and optimization for an improved platform of ecommerce site. • Project management of all consumer marketing product integration and promotions and working with merchandising to effectively execute cross sells/upsells on Lowes.com.

• Supervising a creative team and managing a variety of client’s online advertising campaigns and web strategies• Advertising strategies ranged from print, web, television, outdoor, public relations, and event planning • Clients included: Sam’s Club, Harris Teeter, Nissan/Infiniti NorthAmerica• Worked with budgets from $100,000 to $2.5 Million

• Managed the development of all graphic designs, color selection, and all images for several retailer websites• Promoted the selection of over 50 apparel brands, while negotiating price strategy and selection• Oversaw all photo shoots for online products and managed photography library and color-correcting images• Updated and produced successful web promotions that included emails, newsletters, search engine marketing, and online promo code tracking.

• Designed ads and media items while supervising a creative team• Organized promotional events that featured celebrities Maya Angelou, Marlee Matlin, etc.• Worked directly with advertisers for retail, online, and sports• Incorporated new online programs for the newspaper