Ebru Karasu Email & Phone Number

Accountable for developing and executing Wealth and Personal Banking marketing and product strategy in accordance with organizational objectives, managing retail banking products including deposits, investment and insurance products.

As an Adler certified, ICF professional coach, supporting professionals/ individuals and guiding them in pursuing personal or professional goals, helping them to reach their full potential

Istanbul, Turkey

Accountable for developing and executing retail banking marketing strategy in accordance with organizational objectives, managing all retail banking products including deposits, insurance, credit cards, and loans, and leading a large team of 14 in respective operations, Overseeing budget (including digital marketing) and allocating resources, leading CRM and analytic group throughout the product and customer-oriented analysis, modeling, design, and measurement activities,Leading product strategy by working in close coordination with other units, also supporting channel strategy and branch expansion, and providing crucial insights for the website and digital branding,Demonstrating expertise in acquisition, retention, and profitability strategies, customer onboarding, and customer portfolio management; reporting directly to the Deputy General Manager.***Established and improved the bank's flagship time deposit program named "Oksijen Account".***Designed and successfully launched the “Remote Account Opening Process and Service Model”.

Istanbul, Turkey

Playing a significant role throughout the establishment process of the bank, developing new products and processes from scratch across the wealth management department, and formulating related strategies, Developing and implementing new campaigns and strategies to boost the productivity of the existing customer base, cross-sell, product penetration, brand and product awareness, new customer acquisition and loyalty,Overseeing a team of 10 in respective operations, managing product profitability, and targeted budget, as well as various channels to provide portfolio actions,Directly reporting to the Group Director regarding all matters.***Developing from scratch and executing the ‘Founder Project’ which offers different privileges to founding members.

Istanbul, Turkey

Aiming to achieve the critical business targets of the segment by keeping close track of customer numbers, volumes, revenues, and costs, effectively managing a team of 4 in respective operations, and directly reporting to the Group Director regarding all matters,Formulating data-based marketing strategies and initiating macro and micromarketing events to assist sales, developing new campaigns to increase cross-sell, brand and product awareness, customer acquisition and loyalty,Working in close coordination with related departments, conducting market research to gain strategic advantages for the segment and analyzing customer needs and expectations.

Istanbul, Turkey

Providing valuable support to the development of effective marketing plans, principles, and strategies regarding the card product and services, as well as identifying targets and business requirements related to the cards business; directly reporting to the Product Management – Manager regarding all matters, Driving efforts to increase new customer acquisition, cross-selling, and overall profitability by developing and improving new and existing product features,Creating effective marketing and promotional campaigns to boost brand/product awareness and customer loyalty, and ensuring the messages about credit cards are consistent across all distribution channels,Analyzing customer portfolio to initiate appropriate product development actions and process changes and expertly maintaining related 3rd party communications.***Played a significant role during the launch of the ‘Campus Card Project’.

Istanbul, Turkey

Identifying training needs and planning training sessions, training all call center staff and organizing efficient training programs to increase their knowledge and competency, Preparing business requirements and specifications for agent front-end systems and IVR, conducting end-user tests and implementation issues,Assisting the development of call center projects and communication strategies, monitoring random calls to improve quality, minimizing errors and track operative performance,Keeping close track of the trends and maintaining up-to-date knowledge of industry developments.

Master Of Business Administration - Mba

***Graduation Project: The Impact of the Post-Pandemic New World Order (New Normal) on Companies and Changing Consumer Behaviors

Bachelor'S Degree, Mathematics