Ebru Ozguc Email & Phone Number

Greater London, England, United Kingdom

London, England, United Kingdom

• Global Brand Leadership: Responsible for the Vodafone Business brand as it has grown from launch to a multi-billion valuation. Also working with the CEO and Senior Leadership Team on leading the sustainability.
• Brand Purpose Framework: Driving brand purpose framework with global initiatives that substantiate our purpose around digital society, inclusion and sustainability.
• Brand Strategy: Developed strategy and led execution to reframe the Vodafone Business core brand to be relevant and empathetic to SME audience with a global campaign and marketing toolkit. Enabled the communication.
• External Communications: Shaped full programme to position Vodafone Business as a credible tech comms thought leader with bold points of view on key business/industry issues and a strong crisis comms programme.

London, England, United Kingdom

• Brand Identity Creation & Launch: Led the planning and simultaneous launch of the new Vodafone Business brand globally across 21 markets with a new creative identity, tone of voice and brand model.
• Strategic Partnership: Launched first ever global media and content partnership with CNN. Planned a 2-year programme engaging 14 OpCos to drive brand awareness reaching over 5million global target audience.
• Global Marketing Campaign: Planned and launched the global campaign “Bring Incredible to Life”.
• Digital Marketing Strategy: Reviewed MarTech in OpCos and laid out global digital campaign structure.
• Social Media Marketing: Led social marketing for Vodafone Business across content, channels, tools, employee advocacy, distribution and governance. Delivered increased adoption and integration with local markets.

Istanbul, Turkey

• Brand & Marketing Leadership: Led multiple teams totalling 55 people to plan and deliver all Brand Communication, Network Marketing, Digital, Media, Event & Sponsorship, Insight & Customer Experience.
• Award Winning Creative & Recognition:o Network Coverage Campaign won Bronze Lion at Cannes Lions Outdoor in 2017.o Between Us Mobile App launch won Media Grand Prix at Cannes Lions & Golden Drum in 2015.o 6 Gold, 4.
• Brand Sponsorship: Building assets inc. Vodafone Park, Vodafone Istanbul Marathon, Vodafone Smart Village.

Istanbul, Turkey

• Enterprise / B2B Business Leadership: Led Ready Business launch and Ready Business Index.
• Key Results: Vodafone brand became #1 in consideration.
• ATL Campaign Management: Led communication platform with testimonials. Managed 8-10 ATL campaigns/year with 360 marketing plans including 60+ testimonial ATL assets, each with a different customer and unique RTB.
• Breakthrough Event Marketing: Launched Annual Vodafone Digital Transformation Summit to showcase the impact of digital on business and personal lives. Achieved 3000+ participants and 30,000+ online views each year.
• Strategic Partnership: Created major partnership with world’s biggest B2B e-commerce platform Alibaba.com.

Istanbul, Turkey

• Responsible from all the Sales & Marketing activities in Turkey and managing the P&L of the Businesses, also member of Management Operating Committee
• Changed the business model in order to establish a healthier platform and re-built the distribution channels, while strictly controlling the delinquency and minimizing risk exposure, thru effective & tighter management.
• Developed new & innovative growth plans in line with Global Strategies. Four of the programs selected as global best practice and led to significant share gains in Retail, Horeca & Occupational Health markets in Turkey.
• Initiated Deep Dive Sessions, with a data-driven process for market assessment, identifying overall strategic entitlement and building 5 year plans while addressing barriers to growth and with a thorough program.
• Built understanding & knowledge of local government program opportunities and built 3M Brand reputation and position as trusted market leader. Worked on several projects with the government.

Istanbul, Turkey

• Created corporate brand building program to create maximum synergy among 3M Brands
• Managed the implementation new Brand Identity creation and integrated communication for 3M Turkey (Advertising Campaign, Web game, Innovation position)
• Led Corporate & Division AFF (Awareness, Familiarity, Favorability) surveys in order to define the gates for 3M Brands and sectors
• Managing Public Relations of 3M Turkey and measuring press coverage performance with a newly developed tool.

Istanbul, Turkey

Some of the projects finalized include: Retail Category Management, Merchandising Team Effectiveness in retail, Improve logistics service cost in Turkey, Rebate management system, Improve customer service level in Consumer & Office, Sourcing process efficiency, Improve customer service level, Improve manufacturing logistics efficiency & warehouse management

Paris, France

• Leading a team of 5 European marketers, responsible from all the European marketing activities
• Developed a new roadmap for OHPs and worked on the re-design of projectors with Pininfarina & re-positioned the product range according to changing market needs
• Established market share gain contracts with local teams and worked closely with the countries to reach their objectives and sales targets
• Provided sales and marketing support for key European Retail customers (ex: Lyreco, Staples, Viking, etc)
• Developed marketing strategies to grow sales and increase market share – sales grew by 12 % and gained 3 points of market share in 2001.

Istanbul, Turkey

• Performed sales & marketing activities throughout Turkey.
• In 2000, Visual Systems Division became the 5th biggest business in 3M Turkey, size 5x vs. 96
• Established computer channel. 3M products reached to 2000 dealers & sales doubled in 1998.
• In 1997, grew sales by 106% and became “Best Sales Performer of the Year”.
• Received “3M European Quality Award” in 1996 through an end-user project by reaching over 600 end-users.

Certificate, Digital Marketing

Mba, International Business

MBA Graduate from EU Business School, formerly European University, Paris.

Bachelor, Business Administration