Erin Bruehl Email & Phone Number

New York, Ny, Us

Lead all external and internal communications strategies and execution, including corporate communications, media relations, messaging, executive communications, reputation management, crisis communications, external company recognition and awards and internal employee communications.Part of Leadership Team.

New York, Ny, Us

Leading all communications and PR strategy and efforts for Current, a leading U.S. financial technology platform serving Americans working to create a better future for themselves.

New York, Ny, Us

• Lead all communications, content and strategy, campaigns, calendars and messaging across all platforms for Current, a leading U.S. financial technology company serving the needs of Americans who are working to create a better future for themselves• Lead all PR efforts, including writing press releases, pitching and securing press for written, broadcast, podcast and speaking opportunities for Current leadership team • Lead and create integrated content strategies across digital platforms, including Current website, app, blog and all social media platforms, in alignment with company KPIs • Lead and set all brand messaging/tone/voice for integration across all member touch points • Serve as lead writer and editor, including writing all blog posts as well as writing and communications for executive thought leadership• Lead content shoot production, including managing and evaluating freelance photographers, videographers, content creators and budget • Lead SEO efforts and content production• Data-driven approach of analyzing content, copy and performances of campaigns across platforms• Work closely and cross functionally with key internal stakeholders, including growth marketing, product, design, customer service, engineering and business teams to integrate communications and content plans and messaging with product launches, paid media and company news and initiatives

New York, Ny, Us

• Lead all communications, content and brand marketing strategy, campaigns and messaging across all platforms for Current, a leading challenger bank based in New York City whose mission is to improve financial outcomes for people and their unique lives• Lead all PR efforts, including writing press releases, pitching and securing press for written, broadcast, podcast and speaking opportunities for Current leadership team, promoting Current news, product launches as well as relevant market data and insights. Also manage external PR agency on a day-to-day basis. • Lead and create integrated content strategies across digital platforms, including Current website, app, blog and all social media platforms, to promote and develop the Current brand and mission, promote product launches, drive member growth and provide value to engage our members in alignment with company KPIs • Lead and set all brand messaging/tone/voice for integration across all member touch points • Serve as lead writer and editor, including writing all blog posts as well as executive thought leadership, including proposals for conference speaking opportunities• Lead content shoot production, including managing and evaluating freelance photographers, videographers, content creators and budget • Lead SEO efforts and website conversion and A/B testing• Data-driven approach of analyzing content, copy and performances of campaigns across platforms, including to see what best drives traffic/app downloads/account sign-ups/engagement• Work closely and cross functionally with key internal stakeholders, including growth marketing, product, design, customer service, engineering and business teams to integrate communications and content plans and messaging with product launches, paid media and company news and initiatives

Norwalk, Ct, Us

• Led all brand promotional and social strategy, campaigns, organic and paid content, across platforms for Priceline.com• Created integrated promotional strategies, promotional product strategies and content calendars to promote our brand, drive bookings, attract new customers, generate revenue and engage our consumers• Worked closely and cross functionally with product, design, technology and business teams to generate, test and implement new promotional tactics across platforms • Data-driven approach of analyzing content, copy and merchandising performances of all campaigns to see what best drives traffic/bookings/engagement• Managed and evaluated freelance creative production and vendors for campaign support and planning• Worked closely with our ad sales team to integrate brand campaigns with partners to generate additional revenue• Maintained up-to-date knowledge of all social platforms and industry trends and provide recommendations for new platforms and products as well as new content ideas and strategies based on channel updates• Managed promotional/social budget, including determining ad placements/formats and targeting for our content, software tools and influencer initiatives

Purchase, New York, Us

*Led all social media content, strategy and campaigns for the social channels of the US Open Tennis Championships, United States Tennis Association (USTA) and the Emirates Airline US Open Series*Led production of content calendars, strategic tactics and community management for all social platforms*Led tremendous engagement growth across our US Open channels each year, including over 400 percent on Instagram, over 140 percent on Facebook and 40 percent on Twitter for the 2015 US Open compared to 2014*Wrote all copy, generate strategy/content ideas for organic and paid promotions and ensure all creative and copy is in line with the US Open voice, brand messaging and aligns with business goals *Led strategy/content ideas and write all copy for our USTA channels spanning all levels of the game, working closely with internal clients to ensure all content is in line with the USTA voice, brand messaging and promotes our overarching goal to grow the game of tennis *Closely consulted analytics to plan content and promotions that best drive engagement and support business objectives*Introduced a social enterprise system (Spredfast) to improve and streamline real-time social monitoring, reporting and analytics to inform and adjust organic and paid strategies and promotions*Maintained up-to-date knowledge of all social platforms and industry trends and provide recommendations for new platforms and products as well as new content ideas and strategies based on channel updates*Produced influencer strategies for the US Open, including hosting first-ever instameet in 2015*Managed and hire all social media freelancers, including leading team of six community managers during each US Open*Managed daily relationship with outside digital agency*Led relationships/contacts at major social media networks, including Facebook/Instagram and Twitter

Purchase, New York, Us

*Served as primary writer for USTA.com and the USTA’s complete network of websites.*Served as senior writer and assistant managing editor during each US Open for USOpen.org, writing stories on all aspects of the tournament, co-managing our team of freelance writers and editors and planning daily editorial coverage for the website and mobile site.*Reported on tennis events and wrote feature stories on all aspects of the game, from professional players to up-and-coming Americans to grassroots tennis as well as USTA initiatives.* Responsible for creating daily social media calendars for USTA Facebook, Twitter and Instagram accounts. Using stories, photos and events in line with USTA brand messaging to build and engage our communities, looking closely at social metrics to drive strategies for engagement.*Coordinated with our business team, looking at website analytics to help plan content.*Project manager and writer for the U.S. Davis Cup team and U.S. Fed Cup team. Traveled with the teams, filed stories for the website and managed both teams’ Twitter accounts.*Responsible for updating USTA.com and USOpen.org using our content management system, including planning and creating packages of content, writing headlines, teasers and posting original content. *Managed health and instructional content, producing content plans and strategies for promotion.*Managed ArthurAsheKidsDay.com, official website of the annual Arthur Ashe Kids’ Day.

Melville, New York, Us

*Reported on high school sports on Long Island, covering games as well as writing game highlights.*Also was a sports intern at Newsday (Queens) from September - December 2004, covering high school sports.

*Reported on high school and college sports in Westchester and Rockland Counties, including serving as the beat reporter for high school softball, volleyball and girls' and boys' swimming. *Covered games, wrote features and weekly notebooks on my beats and also covered games in most other sports, including football, basketball, soccer, baseball, lacrosse and field hockey. *Did video features on high school sports, including reporting on camera and writing, for local television.*Wrote game highlights nightly.

Master Of Arts, Journalism

Bachelor Of Arts, Psychology