Extensive experience in Finance, management reporting and analysis with commercial aspect. Addition to financial background also have comprehensive experience in line & channel & product profitability analysis, pricing, campaign management with monitoring market trend. In-depth experience in M&A's, due diligence projects, valuation & feasibility analyses of new product & business line & company. Financial & Marketing& Business mindset with strategical thinking. Finance business partner of sales &marketing teams. Experience in various sectors especially manufacturing and information technology companies within the Sabancı Group. Strong experience on; lean projects, integration projects after M&A's, consolidation, financial analysis, reporting (IFRS & CMB & top management reporting), budget & forecasting, strategic planning, auditing, profitability analysis, performance management of sales & marketing teams, reporting system (Hyperion&CEO dashboard&SAP - BW)Business Life – Most Effective Female Leader in Turkey 2022 (Listed in the first 50 Female Leaders)