Steven Alexander Cabrera, M.A., Mcm Email & Phone Number

Boulder, Co, Us

During my tenure at Scaled Agile, I led several transformative initiatives that significantly advanced our marketing analytics capabilities and business intelligence outcomes:Technology Leadership and Integration: Spearheaded the integration of advanced technologies such as Marketo, SAS, and machine learning, enhancing the efficiency of marketing automation and boosting customer engagement.Analytics Automation: Implemented Datorama to automate the insights and reporting mechanisms for the Marketing Analytics team, streamlining data processing and improving decision-making speed.Data-Driven Marketing: Conducted extensive A/B testing for emails and newsletters, which led to substantial improvements in click-through rates and conversions, directly impacting our marketing effectiveness.Cross-Departmental Collaboration: Served as the primary liaison between the Marketing Team and the Data Architect/Engineer division, fostering seamless collaboration and ensuring efficient data management and utilization.Sales and Marketing Synergy: Collaborated closely with the Sales team to refine lead scoring and nurture conversion tracks, significantly enhancing sales performance and contributing to robust revenue growth.Strategic Marketing Models: Designed and implemented Mixed Media and Marketing Attribution Models, providing precise measurement and assessment of various marketing efforts' impact.Team Leadership and Development: Managed and mentored a diverse team of 3 Marketing Analysts and 1 UX Designer, leading the successful transition to Google Analytics 4/360, enhancing our analytical capabilities and data insights.These roles and responsibilities underscored my commitment to leveraging data to drive strategic marketing decisions and substantial business growth at Scaled Agile.

New York, Ny, Us

At Morgan Stanley, my role as the Marketing Analytics and Business Intelligence Lead encompassed a series of strategic initiatives that elevated the firm’s marketing capabilities and directly influenced our market positioning:Advanced Data Analytics: Mastered SQL and Tableau to perform advanced data manipulation, crafting high-impact visualizations and detailed reports that tracked key performance indicators and informed data-driven decisions.Marketing Automation Efficiency: Automated marketing processes within Oracle Eloqua and Marketo, achieving unprecedented operational efficiency and responsiveness in marketing strategy.Strategic Leadership: Collaborated with executive leadership to enhance investor relations through cutting-edge research and data analytics, significantly improving stakeholder engagement.Innovative Strategy Implementation: Identified and implemented forward-thinking data strategies, positioning the marketing team as a pioneer in financial services marketing innovation and thought leadership.Budget and Resource Management: Strategically managed a substantial budget for marketing analytics projects, aligning investments with corporate goals and delivering exceptional return on investment.Campaign and Customer Insights: Utilized Salesforce to manage marketing campaigns, track performance metrics, and provide strategic decision-making insights to executives.My tenure at Morgan Stanley was marked by deep involvement in using advanced analytics to support strategic business decisions, enhancing marketing effectiveness, and fostering a data-driven culture across the organization.

In my role at Konica Minolta, I spearheaded initiatives that significantly enhanced our marketing intelligence capabilities and drove impactful business results:Data-Driven Marketing Strategies: Leveraged Salesforce to analyze consumer behavior, significantly enhancing targeted marketing strategies and customer engagement across multiple channels.Performance Optimization: Executed targeted paid social media strategies, optimizing ad spend and enhancing user acquisition through data-driven segmentation and compelling content alignment.Analytics and Reporting: Developed and maintained robust reporting infrastructures that captured and generated critical ROAS (Return on Ad Spend) and ROI (Return on Investment) metrics, facilitating informed marketing decisions.Testing and Optimization: Drove continuous improvement in user experience through meticulous multivariate and A/B testing, optimizing engagement and conversion rates across multiple campaigns.Cross-Functional Collaboration: Collaborated closely with sales and marketing teams to refine campaign strategies and ensure alignment with overall business objectives, thereby driving increased efficiency and effectiveness in our marketing efforts.My tenure at Konica Minolta was characterized by my commitment to transforming marketing practices through advanced analytics, contributing to an enhanced data-driven culture within the organization.

Hoboken, Nj - New Jersey

At Jet.com, during a pivotal time from startup launch through to Walmart's acquisition, my role involved a blend of e-commerce strategies and data-driven marketing analytics that significantly propelled the company's growth:E-commerce Strategy and Execution: Led the analytics for the e-commerce B2C platform, utilizing real-time analytics and predictive modeling to drive substantial user growth and enhance the overall user experience.Data Analysis and Insights: Managed budget with a focus on maximizing efficiency, delivering comprehensive Return on Ad Spend (ROAS) reports that guided fiscal strategies and investment decisions.Innovative Marketing Solutions: Conceptualized and deployed innovative user acquisition and customer relationship management (CRM) strategies, significantly boosting customer retention and lifetime value.Strategic Reporting: Presented insights in plain English supported by Tableau dashboard visuals, enabling stakeholders to understand customer behavior and make data-driven decisions.Seamless Transition Leadership: Played a key role in the company’s transition phase to Walmart by providing a thorough analysis of marketing and e-commerce analytics, ensuring a seamless integration.My contributions at Jet.com were integral to scaling the platform's capabilities and preparing the organization for a successful future post-acquisition, reflecting my ability to navigate and thrive in fast-paced, transformative environments.

Köln, De

At MoreFire PR, my role as a Business Intelligence Consultant involved enhancing data-driven decision-making and optimizing marketing strategies through advanced analytics:Strategic Data Analysis: Conducted in-depth analyses of marketing and PR campaigns to assess effectiveness and identify areas for improvement. Utilized SQL and advanced analytics tools to extract, analyze, and interpret data from various sources.Reporting and Visualization: Developed and delivered comprehensive reports and interactive dashboards using Tableau, providing clear visualizations of key performance indicators and trends that supported strategic decisions across the organization.Client Consultation: Worked closely with clients to understand their business needs and objectives, providing tailored analytics solutions that drove better campaign performance and ROI.Marketing Optimization: Implemented data-driven strategies to optimize client marketing efforts, including segmentation, targeting, and performance analysis, significantly enhancing campaign outcomes.Training and Development: Educated and trained client teams on the use of analytics tools and best practices in data analysis to ensure sustainability and growth of data capabilities within client organizations.My time at MoreFire PR was marked by substantial contributions to enhancing client outcomes through strategic data insights and fostering a culture of informed decision-making.

Master Of Communication Management - Mcm, Audience Analysis

Master Of Arts - Ma, Corporate And Organizational Communication

Bachelor’S Degree, Communication And Media Studies, 3.7

Advanced Regents, Digital Communication And Media/Multimedia