As a MarTech manager, my role is to optimize marketing technology solutions to drive growth and engagement for our organization. With my deep understanding of marketing strategies and strong technical background, I lead the implementation and management of various marketing technology platforms to enhance customer experience and maximize ROI. By leveraging my expertise in data analysis and automation, I empower our consumer teams to make data-driven decisions and streamline processes, ultimately driving our business success.

Responsible for communicating cross-functionally with teams of analysts, data engineers and senior leadership as well as working with internal consumer experience teams and external agencies to achieve the goals of the organization. My role works closely with executive leadership to provide insights that inform the overall health system innovation strategy. I have the privilege to lead strategy discussions and projects related to reporting, advanced insights, testing strategies, as well as attribution, and audience management.Responsibilities include:- Internal expert on analytics tools and offerings including keeping up to date with industry trends, services and technologies.- Delivers insights and provide actionable recommendations based on reported results, benchmarks, discovered patterns, and all necessary context.- Collaborates with other departments internally to assist in strategy and prioritization of analytics services, both on an individual accounts and holistic strategies.- Educates and trains internal teams on analytics tools and offerings currently available.- Runs prioritization of internal projects based on needs and strategic importance to the company. - Developed standardized processes and collateral to help streamline requests and new marketing campaigns.- Validates existing deliverables (e.g., reports, dashboards, analysis) continue to deliver business value by working with stakeholders on an ongoing basis.-Responsible for new ManTech investments from adoption to scaling. Rolled our multiple Salesforce builds in HealthCloud in a concurrent fiscal year.

Responsible for management of digital strategy on all projects (regardless of scope). This requires a keen awareness of the overall project scope, purpose and alignment to the business strategy. Primary Responsibilities include but are not limited to the following: - Consults with divisional and regional marketers on digital marketing performance and communicates with confidence, clarity and credibility - Combines and interprets multiple analyses of external and internal data to form a clear understanding of digital & traditional marketing channel trends, emerging priorities, issues, and opportunities - Uses critical-thinking skills, conducts analysis of digital programs, and provides specific recommendations and actions to drive business results and growth opportunities, balancing them against their impact on customer value and market dynamics - Understands the Customer Journey and uses that knowledge to actively contribute to the development of marketing plans for assigned market/product area, including collection, verification, and analysis of data - Develops metrics and Key Performance Indicators for steps along the customer journey and makes recommendations for business marketing and/or operational improvements - Manages team members to create integrated digital marketing campaigns.- Develops and implements paid media strategies to drive subscriber acquisition, conversion and efficiency- Oversee's strategy, campaign structure, paid media optimizations, and ad content (including strategic recommendations on creative content and messaging)- Recommends new paid media tactics, concepts, and approaches to inform broader marketing strategy- Optimizes budget across platforms and tactics to deliver positive return on marketing spend

As a digital marketing intern, my responsibilities/tasks include:• Supports strategic growth projects by providing actionable insights which inform marketing decisions. • Addresses analytical needs and opportunities consistent with strategic business goals • Continually assesses the performance of online advertising campaigns by translating quantitative and qualitative data into recommendations and plans for the campaign strategy.• Dynamically implements tags that inform marketing decisions.• Led the implementation of analytics and tag management solutions for global sites in North America, Europe and Asia Pacific.• Led the development and implementation of web-based reporting for Eastman.

As leading graphic artist I organized many tasks that involved association with print/design products. I had the opportunity to work with a team of talented professionals whom I assisted in making strategic business decisions and in creating an organizational flow that improved communication, both internally and externally.My role in the company was to design/edit items to be printed and aid in clientele relationship management, which I completed through social media, email, and Adobe Creative and Microsoft Office products. In this role, I learned to manage tasks and create and implement an organized efficient workflow. Through my position and customer demand, we were able to increase annual print sales.