Caesar Sanchez Email & Phone Number

United States

Houston, Texas, US

Melville, NY, US

Atlanta, Georgia, US

• Led the creation and execution of merchandising strategies for the HVAC Equipment & Refrigeration categories to meet the company’s financial plan and key objectives for their Wholesale Business to Business Segment.
• Drove sales and marketing efforts of a national and regionalized assortment specific to the Multi-family (MRO) and Specialty Trades Contractor
• Directed inventory and assortment management through new item setup, product transitions, seasonal load-in forecasting, sell through monitoring, and reduction of excess & obsolete inventory
• Developed pricing strategies to drive incremental margin for multiple sales channels, project bids, negotiated vendor deviated costs and regional pricing
• Created and coordinated training for company associates to enhance product knowledge and build confidence in selling HVAC
• Led collaborative efforts to support department growth with cross functional partners such as Regional Sales Channel Leaders, Marketing, Pricing, Supply Chain and Home Depot Retail teams

San José, CA, US

• Delivered the required financial metrics to meet the company’s goals and objects through the development and execution of a Merchandising Strategy for the Plumbing Department ($65 Million in Sales)
• Led and develop a team of merchants in creation and management of product assortments, vendor negotiations and category development
• Inspire and partnered with cross functional partners (Marketing, Stores, Supply Chain, Store Planning, Operations) to execute merchandising strategies and achieve goals
• Identification of product and category opportunities based on industry and sales trends, competitive landscape, business strengths and customer insights
• Creation of an annual financial plan and monthly forecast for department and categories
• Management of a pricing strategy through maximizing IMU, promotional pricing and markdowns

San José, CA, US

• Managed product assortments, marketing and promotions, vendor relationships across all categories of the Plumbing department (Faucet & Fixtures, HVAC, Home Comfort, Rough & Repair and Irrigation) to deliver the.
• Managed the full lifecycle of a product from product review, item setup, integration to stores, and markdown/ obsoleting
• Ensured timely and efficient product flow along with maintaining target stock levels by partnering with vendors, supply chain, and replenishment team
• Led business partners such as Inventory Planning, Store Planning, and Visual Merchandising to execution of category resets, promotional end caps and new store/ market development
• Developed and coordinated training of store associates through instore vendor lead training, online web modules and product knowledge sheets

San José, CA, US

• Designed, sourced and procured all merchandising fixtures and mill work in support of new stores/ remodels, merchandising resets and company directives.
• Management of all fixtures for merchandising resets
• Manage a budget of $600K (50% of total budget) encompassing 27 suppliers and over 200 types of Furniture, Fixtures and Equipment (FF&E) for a New Store/ Remodel projectSelected Contributions:
• Awarded First Place in Retail Store Design in 2015 by Retail Design Institute
• Facilitated a line review of new store/remodel mill work with negotiations netting a 53% ($41K) cost savings per store
• Designed custom fixtures for Front End Merchandising to support Candy, Soda and Snacks that resulted in a 20% increase or $1.5 million in sales

San José, CA, US

• Manage operational merchandising functions and select product categories for the Electrical department, totaling $60 million in annual retail sales.
• Managed the full life-cycle of a product from product review, item setup, integration to stores, and markdown/ obsolete
• Ensured timely and efficient product flow along with maintaining target stock levels by partnering with vendors, supply chain, and replenishment team
• Managed vendor relationships from initial selection and setup, vendor communications, programs/ agreements, and item maintenance

• Managed a business portfolio of accounts (small to large wholesalers/ distributors, hardware stores and plumbing/ hardware showrooms) totaling $8 million, including national sales programs with key accounts along with.
• Supervised monthly, quarterly and yearly sales reporting & forecasting
• Developed programs to create brand awareness and oversee company-directed promotions
• Assisted in all aspects of product management: research & design, development, packaging, marketing, promotion and sales
• Hiring, training and performance monitoring of Sales Reps
• Managed special projects, sales events, trade shows and conventions for company

Roseland, New Jersey, US

• Responsible for managing and growing a specific territory through selling Business Services such as payroll/tax filing services, workers compensation, retirement services and HR solutions to small businesses.
• Established business relationships with banks, financial institutions and CPA’s as a resource and point of contact regarding ADP services
• Supervised client issues through management and customer service departments
• Developed and managed a client base of 300 businesses Selected Contributions:
• Increased Accountant channel sales by 130%
• Initiated and managed an acquisition of payroll services with an accounting firm for 15 businesses

Atlanta, Georgia, US

• Assisted contractors, vendors and customers through the creation of special orders in the Kitchen Cabinet and Appliance department
• Acted as a primary contact for customers and distributors regarding department order inquires
• Collaborated with vendors and distributors regarding new products and services, built and maintained steady relationships with outside resources for the company
• Oversaw the creation of orders from inception of layouts, bill of materials, work orders, and follow through to ensure complete customer satisfaction Selected Contributions:
• 2004 Top Sales Performer logging $1M in special order sales
• 15 Departmental Associate of the month awards