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Growing brands via bold and creative signage.

Managed Automation Marketing for Mazda in the Australian Market. Using data modeling, some of the strategies implemented included; - Repurchase Customer journey - including the implementation of hundreds of dynamic data and content variations. - Upsell and Churn modeling Customer Journeys

Managed the customer marketing strategy across the Dodo and iPrimus brands containing a product mix of internet, mobile, electricity and gas. Developed customer lifecycle journeys to increase early life activations, increase SOW and cross-sell, while identifying opportunities to proactively reduce churn. With a data-driven and test and learn culture we continuously optimize campaigns via channels and creative.

Project lead for the re-brand of Kathmandu's loyalty program, Summit Club to the AU, NZ & UK markets. The re-brand included consumer research & strategic recommendations, a cosmetic refresh, a tactical program overhaul and a marketing relaunch.• Managed the planning and implementation of the project - defining tasks, coordinating the involvement of marketing, design, operations and finance between cross-Tasman offices. • Managed key stakeholders including the leadership team &… Show more Project lead for the re-brand of Kathmandu's loyalty program, Summit Club to the AU, NZ & UK markets. The re-brand included consumer research & strategic recommendations, a cosmetic refresh, a tactical program overhaul and a marketing relaunch.• Managed the planning and implementation of the project - defining tasks, coordinating the involvement of marketing, design, operations and finance between cross-Tasman offices. • Managed key stakeholders including the leadership team & retail staff to communicate the vision, and ensure buy-in.• Briefed and managed the creative workflow including a new logo, brand guidelines and collateral for instore, online & email.• Developed content strategies Show less

Managed the strategy, creation and delivery of tactical marketing communications across digital, email and print. • Managed the communication plan and execution to meet sales, acquisition & engagement targets.• Worked closely with key internal teams to drive campaigns with multiple projects running at once.• Implemented strategic loyalty communications projects to high value members.

Worked on Niche Brand - My Adventure Travel.Brand, campaign and product management. Management of agencies, led the company re-brand, involvement in the fit out of retail stores and new store launches. One direct report, reported to the Business and Marketing Director.• Managed supplier relationships to source monthly product deals & new product bundles to market from tour, insurance and air suppliers• Managing the relationship with agencies including digital (SEO/SEM), PR… Show more Worked on Niche Brand - My Adventure Travel.Brand, campaign and product management. Management of agencies, led the company re-brand, involvement in the fit out of retail stores and new store launches. One direct report, reported to the Business and Marketing Director.• Managed supplier relationships to source monthly product deals & new product bundles to market from tour, insurance and air suppliers• Managing the relationship with agencies including digital (SEO/SEM), PR and media. • Creative briefing including copy writing, email marketing, product development, TVC, travel magazine production, partnership management, content strategy. • Budget management and reporting.• Coordinated suppliers, deals, collateral and logistics for trade shows. Show less

Management of multiple stakeholders including production, artworks, legal, R&D data reporting and digital development teams. Tracking, forecasting and reconciliation of multimillion-dollar budgets. Coordination of campaigns involving TVC production, print and digital design, PR, social media and retail collateral. Worked across all celebrity endorsements, contracts and outcomes. Managed Local Store Marketing activities for 110 retail stores.

Managed client relations and timelines to deliver multiple jobs at once. End-to-end campaign creation involving creating brand presence at events, airports, supermarkets and guerrilla marketing. Coordinated sponsorships, staffing, PR and social media strategies. Major Clients: Frucor, Diageo, ASB Bank & Auckland City Council.

Liaison between head office and 28 retail stores. Visited stores fortnightly to update retail displays. Presented campaign updates to stores and performance reports to head office.