Emily Cann Email & Phone Number

Boston, Ma, Us

Paramus, New Jersey, Us

Lexington, Ma, Us

Specializing in healthcare and biomimicry/innovation technology, I manage a portfolio of accounts at a brand experience design firm. Working across functions, I am at the frontlines of customer experience, scope management, and new business expansion. Through B2B immersion in the respective fields, an educational background, competitor and market analysis, and a deep understanding of client and customer journeys, I generate insights that inform marketing strategic decisions. I also ensure full compliance with contractual requirements, including delivery deadlines.

Contract and Private clients - B2B and B2C/DTC spaces

Newton, Ma, Us

Transformed the global marketing funnel to increase efficiency and quality by consolidating translation activities into a single program. Ensured excellent vendor compliance and quality. Designed internal workflow for submission, priority rank, budget, purchasing, and timing. Collaborated with project managers to create accurate translations of key content for web, automation, and demand generation. Spanish, Portuguese, German, Italian, Simplified Chinese, Traditional Chinese.Optimized collaboration processes to evaluate and consolidate assessment, spec reporting, stakeholder/user intake, and research into a single digital asset management (DAM) solution.Managed financial process for content team.

Newton, Ma, Us

Working cross functionally and collaboratively with digital, content, solutions and regional teams in AMS, EMEA and APJ, I shaped and implemented effective omni-channel marketing strategies to drive significant impact in less than 1 year. Overseeing (6) strategists, for digital strategy I was responsible for quality execution of global campaigns, collaborating with internal and external vendors to drive strategic alignment and oversee multimillion-dollar marketing agency relationships. I defined and launched marketing strategies aligned with product pillars that led to improvements in engagement throughout the target markets, including global markets. I also created standardized SLA templates and revamped processes and procedures to maximize efficiency for CyberArk's contracted agency teams. Selected Accomplishments:Delivered outstanding service in managing external digital marketing agency, overseeing and writing quarterly budget allocations for $8M contract, comprised of 6 strategists' 15+ campaigns and sub-campaigns, including making operations changes to improve the experience and speed to market.Collaborated with multiple stakeholders to purchase, design, and produce a 4-part video series featuring CyberArk executives. Conduct complex systems analysis to capture revenue and efficiencies, then creating and implementing standardized SLAs among cross functional teams, resulting in time and cost savings.Provided leadership, support, and mentorship, while problem solving technical and strategic initiatives for GTM success.

Peterborough, Nh, Us

I identified and leveraged strategic opportunities to maximize the technology infrastructure. Working across 3 national divisions and a network of stakeholders, I implemented industry-recognized best practices to ensure that the communications functions operated at peak efficiency. As part of this, I drove a company-wide culture change to improve team productivity, collaboration, and engagement. Selected Accomplishments:­Created an employee retention strategy and value proposition, which included recommending a company-wide intranet, which would improve cross-functional collaboration and help the organization identify team members with specific skills. Conducted c-suite and cross functional stakeholder interviews in order to developed RFP and select correct technology for desired outcomes. ­Applied Yokoten to human resources people strategies to spearhead cross-functional sharing, which increased efficiency, reduced cycle times, created collaboration and retention, and spearheaded employer branding.

Littleton, Nh, Us

* Manage the new production and continued maintenance of 14+ websites and micro-sites including 4 bilingual Canadian sites, reaching a blend of B2B and B2C clients.* Ensure SEO best practices and standards are integrated within all websites to improve ranking, organic search. Work with copywriter to improve product descriptions, and site content based on researched keywords; advise on back-links and proven methodologies in both blog and PR content.* Provided holistic Google Analytics reports and insights in conjunction with all aspects of retail sales - direct, e-commerce, and wholesalers.* Daily interactions with vendors, including international partners in development; as well as work with a variety of third-party vendors to implement add-ons and developed programs for digital libraries, review systems, CMS and e-commerce platform customization.* Write and execute RFPs, scope documents, project plans, time-lining and communication of these plans to stakeholders.* Contract negotiation on services and software.* Communicator/translator to various departments including CEO and CMO, sales reps, accounting, IT, vendors and in-house "clients" regarding project meaning, needs and resources.* Manager and art director of two in-house graphic and web designers - 1 in collaboration with Marketing Manager, 1 direct report. Project manage external vendors and collaborate in-house, across four time zones.* Manage website budget and expenditures each FY.

* Strategically guiding the process of re-designing and re-writing the website for quality optimization, lead generation, and user experience.* Project manager of refresh of corporate color/design and guidelines with external design agency. Lead in-house discussion and stakeholder meetings to strategically guide process. Implemented changes throughout company collateral and presentations through training discussion and updated brand guidelines.* Overseeing Twitter and LinkedIn presence including strategy, data and analytics, and optimizing content writing, delivery, and lead generation. Twitter - on track to reach 48.6% growth in twitter followers goal for 2015; LinkedIn - on track to reach 49.9% follower goal for 2015.* Re-launched blog and created and coordinated content catalog, including in-house authors showcasing expert voices to show holistic and comprehensive offering of company.* Work with agency to devise and implement various paid advertising tactics including PPC and social media advertising.* Perform A/B testing with social media, email campaigns, and advertising.* Research and suggest optimization strategies for incorporating SEO and call-to-action into writing not limited to press, social, and web pages.* Collaborate cross-divisionally on product management, brand education and integrity, and roll-out of key strategic messaging.* Develop editorial calendars in conjunction with Field Marketing in order to create a cohesive marketing messaging and outreach ecosystem.* Work with Hubspot platform to create and integrate landing pages, social media, blog and other content.* Measure strategies and effectiveness by providing insight and KPI assessments utilizing a number of tools.* Assist with graphic, digital, and print needs prep and on-site for Outcomes2015, Eliza's first Client Summit, at Charles Hotel, Cambridge, MA

Boston, Massachusetts, Us

Providing content, updates, research and engagement services.

Boston, Massachusetts, Us

Social media influencer with proven tactics for growth and engagement, especially on Twitter. Manage and execute social media strategy for the school and coordinate integration with all digital assets (website, video, blogs, newsletters).Implemented and subscribed to “dawn to dusk” methods for writing, listening, and optimize social media on Twitter, Facebook, and LinkedIn.Write, distribute, provide training to users and monitor brand and messaging guidelines for social channels. Measure and report social media impact via a dashboard of methodologies including Hootsuite, Twitter Counter, Wordpress and other CRM technologies.Create and collaborate with marketing team on strategy plans for integration of marketing and communications within social media platforms for selling.Research new strategies, methodologies, and applications for digital media ecosystem and implement school’s social media injection plan toincrease content and visibility. *Recently promoted to position title before resigning for new opportunity.

Boston, Massachusetts, Us

Social media strategist and community manager. Increase followership and engagement on twitter. Plan and execute social media, research, and keep editorial calendar within multi-channel social ecosystem. Research methodology and trends and incorporate tactical goals into overall strategy. Provide insight, collaboration and customer service for internal and external stakeholders. Manage public relations efforts and work with faculty and PR professionals to secure more than 200 press hits. Integrate PR and social and web content to increase visibility and traffic. Secure digital assets and plan media to utilize throughout marketing and communications efforts.Integrate social media and communication insights and tactics into website as well as overall strategic measures. Work to ensure that marketing and communications efforts are integrated, collaborative and create effective brand strategy while achieving measurable goals.

Boston, Ma, Us

* Extensive event planning and execution including off-site donor and research initiative events, including the Barnett Symposium; Cocktails and Conversation Beer Tasting with special guest Dr. Solomon Katz, author and Prof. Univ. of Pennsylvania. Location and vendor management. Assisted with Biogenerics2008.* Event marketing including, including design and distribution via print materials, web, and e-mail.* List segmentation and utilized methodologies to target different populations with solicitation materials, Salesforce.

Boston, Ma, Us

Hired all part time staff for three schools, four semesters:School of Pharmacy, School of Nursing, Health ProfessionsSpecial Projects: Web Assistant Project Manager/CMSDevelopment Assistant

Managed staff to provide 22+ conferences with event planning, set up and execution of Conference activities. Topics and activities ranging from arts to international affairs. Liased with Conference Directors and Hotel Staff to produce dining, activity based, and speaker events. Handled staffing, food ordering, A/V set up, and billing.

Brussels, Brussels Region, Be

Project: RadissonEdwardian.com web launch (UK)Project managed site with E-Commerce Director; Wrote HTML, edited site text and image content, liaised with members of staff and US programmers and advertising agency; Edited copywriter and wrote own copy for site

Candidate Biomimicry Graduate Certificate, Biomimicry

Mba Coursework, Marketing

Bfa, Advertising And Graphic Design

Internship, Radisson Edwardian Hotels, Design, E-Commerce, Website Internship

Transfered, Advertising, Graphic Design And Communications

Diploma