Ebony Carrington

Ebony Carrington Email and Phone Number

Senior Channel Marketing Manager @ Lookout
Flower Mound, TX, US
Ebony Carrington's Location
Flower Mound, Texas, United States, United States
Ebony Carrington's Contact Details
About Ebony Carrington

Experienced Marketing and Communications leader with over 15 years of success in channel marketing, partner marketing, and content marketing. Throughout my career, I have demonstrated a proven track record in demand generation, customer satisfaction, and product visibility. I excel in cultivating impactful partner relationships and driving engagement through diverse online and offline channels. My expertise includes strategic campaign development, competitive analysis, and integrating traditional and cutting-edge technology for content creation.I have successfully developed and implemented comprehensive marketing strategies, managed budgets, and led teams to achieve business goals. My core competencies include partner relationship management, joint go-to-market strategies, strategic planning, channel development, account-based marketing, digital marketing, brand promotion, data analysis, and lead generation. Key achievements include being named a CRN "100 People You Don't Know But Should" in 2023 and receiving the Channel Marketing Association Rising Star Award in 2024. I have a Bachelor's degree in Communications – Journalism from the University of Texas at Arlington. I am also an active member of various professional organizations, including Alpha Kappa Alpha Sorority, Inc., Jack & Jill of America, Inc., and Women in Technology.I am passionate about leveraging my dynamic experience to elevate partner marketing initiatives and contribute to the success of forward-thinking organizations. Let's connect to explore how I can help drive your marketing strategy to new heights.

Ebony Carrington's Current Company Details
Lookout

Lookout

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Senior Channel Marketing Manager
Flower Mound, TX, US
Website:
lookout.com
Employees:
558
Ebony Carrington Work Experience Details
  • Lookout
    Senior Channel Marketing Manager
    Lookout
    Flower Mound, Tx, Us
  • Proofpoint
    Senior Marketing Programs Manager
    Proofpoint Nov 2024 - Present
    Sunnyvale, California, Us
    • Managed the complete 3rd-party webinar program at Proofpoint, including partner coordination, speaker training, and audience acquisition.• Analyzed marketing data in Salesforce and PowerBI to inform future strategies and track program expenses.• Collaborated with external and internal stakeholders for event promotion and managed vendor relationships.
  • Freelance
    Senior Marketing Consultant
    Freelance Jan 2024 - Present
    o Develop and execute comprehensive content marketing strategies focused on increasing partner engagement and sponsorship opportunities.o Identify and create tailored marketing opportunities that align with partner needs, driving collaboration and mutual growth.o Leverage data-driven insights to optimize social media and multi-channel campaigns, ensuring continuous improvement in partner performance and ROI.o Cultivate long-term partnerships by aligning strategic initiatives with partner objectives, fostering sustained business growth.
  • Trellix
    Senior Channel Marketing Lead
    Trellix Sep 2021 - Jan 2024
    Plano, Texas, Us
    o Developed and executed a channel marketing strategy to enhance partner engagement and drive revenue growth.o Partnered with VARs, SIs, MSPs, OEMs, Distributors and Alliance partners to design and implement joint marketing programs, including co-branded campaigns, webinars, and events and provide tailored marketing tools, resources, and training.o Created scalable marketing toolkits and resources for partner execution, promoting partner offerings at industry events. o Managed the channel marketing budget to optimized ROI and implemented KPIs to measure and refine marketing effectiveness.o Monitored industry trends and competitor activities to craft innovative marketing strategies.
  • Ooweesports Nation
    Marketing Lead
    Ooweesports Nation Apr 2021 - Apr 2022
  • Sally Beauty
    Content Project Manager
    Sally Beauty Jun 2021 - Sep 2021
    Denton, Texas, Us
  • Mcafee
    Senior Marketing Content Manager
    Mcafee Jul 2019 - Jan 2020
    San Jose, California, Us
    o Led content strategy and execution, developed lead generation tactics, and drove collaboration for an integrated content framework. o Managed campaign performance, contributing to improved SEO rankings and engagement metrics.
  • American Airlines
    Sr. Marketing Lead
    American Airlines Jan 2017 - Mar 2019
    Dallas-Fort Worth, Texas, Us
    o Developed and executed content strategies and messaging for diverse audiences. o Directed alignment sessions for content and creative strategies with B2B, international, and diversity-focused clients to capture key trends and inform corporate messaging. o Analyzed industry trends and competitor activities to enhance messaging effectiveness. o Led a process improvement team to reduce marketing defects, resulting in increased staff and the implementation of new software for a multichannel asset overhaul.
  • Txu Energy
    Sr. Marketing Associate
    Txu Energy Oct 2013 - Dec 2016
    Irving, Tx, Us
    o Managed customer loyalty programs and direct mail/email campaigns, increasing customer adoption rates and improving campaign performance. o Tracked and reported key metrics like response rates, conversion rates and list yield with Adobe Analytics.
  • Boy Scouts Of America
    Communications Coordinator
    Boy Scouts Of America Oct 2007 - Oct 2013
    Irving, Tx, Us
  • Boy Scouts Of America
    Editorial Assistant
    Boy Scouts Of America Oct 2007 - Aug 2008
    Irving, Tx, Us
  • Ivie
    Proofreader
    Ivie Sep 2006 - Oct 2007
    Flower Mound, Tx, Us
  • Modern Luxury
    Intern
    Modern Luxury Jan 2006 - May 2006
    Us
    Assisted the editor-in-chief and various associates with editorial projects, as well as aiding in the coordination of many community events and services.
  • Bloomberg News
    Cultural Intern
    Bloomberg News May 2004 - Aug 2004
    New York, Ny, Us
    Assisted the culture editor in the then, newly innovated culture section. Administered surveys and briefings on the affects of culture in the community and further reporting on the results of the coordinated affects on the community. Also aided in interviewing subjects, and helped with booking meetings and news, world and culture updates.

Ebony Carrington Skills

Production Writing Newspaper Powerpoint Social Media Publications Reading Proofreading Magazines Books Content Management Web Content Custom Publishing Account Management Press Releases Media Relations Event Planning Web Design Blogging Brochures Corporate Communications Publishing Photography Digital Marketing Fundraising Hands On Training Editorial Mac Facebook Microsoft Office Relationship Building Microsoft Word Business To Business Social Networking Editing Time Management Customer Service Ap Style Journalism Social Media Marketing Newsletters Management Project Management Public Relations Marketing Communications Research Adobe Creative Suite Copywriting Copy Editing Chicago Style Project Trafficking Newspapers Indesign Publicity

Ebony Carrington Education Details

  • The University Of Texas At Arlington
    The University Of Texas At Arlington
    And Related Programs

Frequently Asked Questions about Ebony Carrington

What company does Ebony Carrington work for?

Ebony Carrington works for Lookout

What is Ebony Carrington's role at the current company?

Ebony Carrington's current role is Senior Channel Marketing Manager.

What is Ebony Carrington's email address?

Ebony Carrington's email address is ebony.carrington@aa.com

What is Ebony Carrington's direct phone number?

Ebony Carrington's direct phone number is +121428*****

What schools did Ebony Carrington attend?

Ebony Carrington attended The University Of Texas At Arlington.

What are some of Ebony Carrington's interests?

Ebony Carrington has interest in Web Design, New Technology, Children, Writing Novels, Investing, Education, Reading, Arts And Culture, Health.

What skills is Ebony Carrington known for?

Ebony Carrington has skills like Production, Writing, Newspaper, Powerpoint, Social Media, Publications, Reading, Proofreading, Magazines, Books, Content Management, Web Content.

Who are Ebony Carrington's colleagues?

Ebony Carrington's colleagues are Meko (Jia Jun) Hu, Boris Yen, Jeffery Allan, Sree Parasaraditya Balijepally, Praveen Kumar Annepu, Kiran Kumar, Savio Lau.

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