Andy Joohyun Lee

Andy Joohyun Lee Email and Phone Number

Founder, Chief Strategy Officer (CSO) @ Zola List, Inc.
Seoul, KR
Andy Joohyun Lee's Location
Seoul, South Korea, Korea, Republic of
Andy Joohyun Lee's Contact Details

Andy Joohyun Lee personal email

About Andy Joohyun Lee

Andy has been building his career and specialties around digital marketing and social media business for years. At Storysmith, a digital business consultancy and content marketing agency he founded, Andy established digital transformation strategies and business strategies for the largest brands in Korea. At CJ ENM, he led South Korea's largest media conglomerate's digital business expansion and its overarching marketing strategy. At Cheil Worldwide and Edelman Digital, he initiated various successful digital campaigns for Samsung. Some of them are "Corporate Newsroom" (I.e., brand journalism), early social media marketing, and viral campaigns, from which he won multiple awards from Cannes, D&AD, LIA, and Effie.Andy's goal is to truly leverage "consumer power" in the digital marketing world and to establish a new marketing model that validates a people-driven, data-driven, content-driven marketing process. He received a Master's(1998) and a PhD(2003) in interactive advertising from Michigan State University. His dissertation investigated the core traits of digital communication to examine how "user interactions" can change the conventional flow of marketing. It won the Best Dissertation Award from the American Academy of Advertising.Currently, he works at Sungkyunkwan University in Korea as a professor. His primary academic (and practical) interest is in a) building new "content" businesses and b) examining and extending K-content business.Areas of Interest:Digital Marketing and Content MarketingDigital Content Quantification / Data-driven Automation & OptimizationBusiness Development in Digital Marketing/Media Storytelling & Story-buildingK-content Business DevelopmentOpen-source Branding

Andy Joohyun Lee's Current Company Details
Zola List, Inc.

Zola List, Inc.

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Founder, Chief Strategy Officer (CSO)
Seoul, KR
Andy Joohyun Lee Work Experience Details
  • Zola List, Inc.
    Founder, Chief Strategy Officer (Cso)
    Zola List, Inc.
    Seoul, Kr
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  • Sungkyunkwan University
    Associate Professor
    Sungkyunkwan University Mar 2019 - Present
    Jongro-Gu, Seoul, Korea
    Sungkyunkwan University ("SKKU") has the longest history of advanced education in Korea. As a leading school of business, marketing, and liberal arts, SKKU established a new department "Culture and Technology (CulTech)" in March 2019 and Andy was invited as its first professor and architect. Partnering with other programs like "Data Science" and "AI Informatics," CulTech explores ways to converge data, and technology with content creatives. As a Clinical Professor Andy is leading the department to cultivate a new industry phenomenon in Korea, particularly around K-content sector.
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  • Storysmith
    Founder And Ceo
    Storysmith Jul 2018 - Present
    Seoul, South Korea
    Storysmith is a content marketing startup agency/consultancy in South Korea where Andy is developing a whole new content marketing business. With his extensive experiences, Andy is helping businesses and brands to truly benefit from digital consumers through content media. Widely known as a thought leader in the industry, he strives to advance content marketing, digital media storytelling, and sustainable digital businesses.
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  • Cj Enm
    Advisor
    Cj Enm Jul 2018 - Mar 2019
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  • Cj Enm
    Svp (상무), Cmo And Cdo (Chief Digital Officer)
    Cj Enm Apr 2016 - Jun 2018
    Mapo-Gu, Seoul, Korea
    CJ ENM, formerly CJ E&M, is the largest entertainment media company and cable TV in South Korea, producing and distributing content for TV, films, music, and musical shows. At its Headquarter Andy worked as CMO and CDO (Chief Digital Officer), with his foci on advancing the company’s digital businesses in content (i.e., “what to tell”), platforms (“how to deliver”), and marketing ("how to sell").As CMO:- Created “Data Marketing Framework” forecasting marketing performance from integrating social media buzz data, TV rating and box office ticket sales data.- Completely re-established the company’s social media strategy and operation.- Explored new advertising businesses leveraging Youtube creators, individuals and MCN.- Managed corporate and service brands (i.e., channels, individual TV shows, etc.)- Planned and executed seminars at Cannes Lions International Festival of Creativity 2017: 
“The Power of Boredom: How the Ordinary Can be Extraordinary” and “What Makes a Great Entertainer?”As CDO: - Developed and oversaw the company’s digital business, data, platform strategies. - Built the company’s first digital studios around digital native content. - Quantified digital content performance by analyzing 1,000+ digital content to identify key success factors in content formats, genres, topics, etc. and applied to content production- Reset the company’s digital and marketing to “data-driven” business and marketing.- Established 3-core-data roadmap around "user data," "platform data," "content data," and created the company’s first content metadata system.
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  • Edelman Digital
    Senior Director (전무), Head Of Edelman Digital Korea
    Edelman Digital Aug 2014 - Mar 2016
    Jung-Gu, Seoul, Korea
    Edelman Digital is the largest PR agency and the largest social media agency in the world. Andy performed all marketing communication practices including on/offline advertising, PR, and consulting.- Led the firm's digital practice as Head of "Edelman Digital" (separate from Edelman Korea)- Accomplished more than 200% revenue growth during the 20-month tenure by cultivating digital content marketing business and culture in the dominant PR agency - Restructured the Digital Division from “10 PR-driven social channel managers” to “50 brand-driven content marketers”- Conceptualized "brand journalism" and built very first "brand newsroom" for clients including Samsung, POSCO to dramatically change their conventional communication activities- Led Consumer Division to oversee the firm's Marketing PR (MPR) practices- Introduced quantitative analytics to clients’ channel and content management- Clients included Almond Board of California, Beiersforf, Hyundai Motor Company, POSCO (world’s 4th-largest steel-maker), Samsung, SC Johnson, and Sunkist for whom he has been overseeing strategy development and operation of various campaigns
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  • Cheil Worldwide
    Director, Head Of Global Digital Campaign
    Cheil Worldwide Jul 2012 - Jul 2014
    Yongsan-Gu, Seoul, Korea
    - Ran the team of 30+ people to plan and execute digital and social marketing campaigns- Established content marketing strategies- Conducted internal consulting to develop the agency's digital business strategies - Supported overseas offices in growing digital capabilities as HQ Head of Global Digital Campaign- Conceptualized and developed "Mubbl," Cheil's social media platform venture- Clients included Samsung (mobile, TV, home appliances, digital camera, PC, content services, printer, etc.), Absolut, and GM Korea
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  • Xenoone Inc.
    Ceo And Co-Founder
    Xenoone Inc. Mar 2011 - Jun 2012
    New York, Ny
    XenoOne Inc. was a US operation of XenoOne Co., Ltd. in Korea.XenoOne Inc. developed and operated a new social media service that would aggregate personal data for user empowerment and enable social collaboration.- General management: Business and marketing strategies, operation, goals-setting, budget, HR- Product management: Insights on product development and operation- Innovation management: Visions and strategies on evolution and innovation of the product and organization - Relationship management: Employees, investors, stakeholders, and public
  • Xenoone Co., Ltd.
    Cmo And Co-Founder
    Xenoone Co., Ltd. Jun 2009 - Jun 2012
    Seoul, Korea
    In charge of planning a new social media service, Andy established new marketing platform strategies using AR (augmented reality), LBS (location-based service), social commerce, interactive television ("Smart TV"), and social media
  • Cheil Worldwide
    Digital Strategist (In Global Interactive Team)
    Cheil Worldwide Jan 2007 - May 2009
    - Developed strategies and managed various global digital marketing campaigns for Samsung (e.g., mobile phone, television, etc.)- Planned and introduced diverse campaign types including SEM, viral, microsite, social media, and partnerships to the clients- Established "Interactive marketing guidelines" for Samsung and Cheil Worldwide
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  • Cheil Worldwide
    Senior Manager (In Interactive Media Team)
    Cheil Worldwide Jan 2006 - Dec 2006
    - Developed and managed digital advertising campaigns for diverse domestic clients- Established digital marketing communication models including online WOM effectiveness tracking and measurement model- Developed measurement scale for online advertising effectiveness
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  • Cheil Worldwide
    Senior Manager/Research Fellow (In Marketing R & D Team)
    Cheil Worldwide Oct 2003 - Dec 2005
    - Oversaw clients’ advertising and branding strategies - Conducted brand analyses and consulted clients on marketing communication strategies - Conducted market research to identify market trends- Planned and established the industry's first "Celebrity Endorser Database" (aka "Celebrity X-Files")
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Andy Joohyun Lee Skills

Social Media Iptv General Management Online Marketing Digital Strategy Social Media Development User Experience Start Ups Blogging Digital Media Interactive Tv Business Development Market Research Social Commerce Content Marketing Digital Marketing Advertising Integrated Marketing Strategy Interactive Marketing Online Advertising Social Media Strategist Interactive Advertising Viral Marketing Customer Insight Social Marketing Marketing Product Strategy Search Engine Marketing Interactive Strategy Social Media Consulting Social Media Marketing Consumer Insights Business Strategy Management Marketing Communications Marketing Strategy Social Strategy Business Model Innovation Digital Communication Strategy Social Media Measurement Consumer Behavior Consumer Behaviour

Andy Joohyun Lee Education Details

Frequently Asked Questions about Andy Joohyun Lee

What company does Andy Joohyun Lee work for?

Andy Joohyun Lee works for Zola List, Inc.

What is Andy Joohyun Lee's role at the current company?

Andy Joohyun Lee's current role is Founder, Chief Strategy Officer (CSO).

What is Andy Joohyun Lee's email address?

Andy Joohyun Lee's email address is ec****@****ail.com

What schools did Andy Joohyun Lee attend?

Andy Joohyun Lee attended Michigan State University, Michigan State University, Korea University.

What are some of Andy Joohyun Lee's interests?

Andy Joohyun Lee has interest in Children, Blogging, Skiing, Mobile, Social Media, Information Technologies (It), Civil Rights And Social Action, Personal Data, Market Trends, Fine Art.

What skills is Andy Joohyun Lee known for?

Andy Joohyun Lee has skills like Social Media, Iptv, General Management, Online Marketing, Digital Strategy, Social Media Development, User Experience, Start Ups, Blogging, Digital Media, Interactive Tv, Business Development.

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