New cider brand in Chile and Argentina. Product development, production, sales, and marketing. Team building. Digital marketing for: www.chidras.com and @chidremos

Strategy for advertising and marketing campaigns. Generation of content and KPI according to campaigns. Coordination of digital marketing, graphic design communication channels agencies and community management.

Creation and analysis of correlations, data and statistical results for academic research, using programs such as UCINET and STATA. Primary fields of research are corporate governance, strategy and social networks conducted by Ph.D. Erica Salvaj.Planning and organization of the international academic conference to be held in 2021, management strategies for Latin America SMLA 2021.

Led the coordination of the quantitative research for international clients. Managed the internal systematization of the documentation process for all research in Chile, in alignment with the region. Preparation and delivery of the qualitative-quantitative reports.• Clients: L´Oreal, Samsung, Laureate, Garnier, etc.

Responsable for the coordination of the marketing department, research, services, purchases, and media.• Marketing coordination of plans and actions.• Business intelligence, reports delivery for the board of directors.

Assistant professor for Microeconomics at Universidad Católica Argentina

Responsable for the insights creation for Unilever´s sales, marketing and distribution strategies in household cleaning, bleach, and laundry categories.• Problems and solution analysis for brand and categories developments. • Competitors, distribution, brand shares, promotional mechanics, and price trackers report.

Brand Manager for cereal bars and sweet biscuits Industrial marketing, forecasted the inputs purchases, factory outputs, sales, and distribution volume. Conducted all market research for consumer insights, media campaigns, new brands and products development. • B&N grew from 100.000 boxes to 500.000 per year, by advertising and production changes. 25% market share.• Cereal Mix branding and new launches made a 70% turnover increase. 60% market share. • Budget management for USS 2M per year.

Consumer marketing, responsible for 50% of the factory production volume. Monitored the marketing actions and reported the sales development to the KAM. Managed the briefing for the media campaigns, marketing researchers, wrapping designs and POP materials.• Launched “Rapiditas” (Tortillas), the highest marginal contribution and market penetration of the company. From 2.500 boxes to 7.000 boxes per week.• Budget management for USS 3M per year for corporative and brand actions.

MARKETING CONSULTANT, exclusive for ALLIED DOMECQMarket data analysis for sales managers and KAM. Prepared Control scores reports, sales budgets, and coordinated the follow-ups for marketing researchers and market data.• Made the proposal and presentation for winning the category management leadership in Wal-Mart, Carrefour, Jumbo and La Anónima. MARKET ANALYST, Trade Department (Internship)Market reports with the analysis for supermarkets and manufacture companies. Responsible for price index, demand coverage, cross-category, and control label reports.